Prior to her 16 years as an A-list Hollywood make-up artist, Deida Massey worked as a paralegal for the Public Guardian’s Office of Chicago’s Cook County advocating for abused and neglected children. During her time there, she saw a tremendous need to help teenagers with issues of self worth and esteem - specifically teen girls.

Moonlighting as a makeup artist at night and on the weekends; it didn’t take long to trade in her cushy nine-to-five job for a more rewarding career in makeup artistry. With her passion in one hand and purpose in her heart, Deida took a leap of faith in 2002 and headed to Los Angeles, CA. While living in LA, Deida quickly ascended to become one of the most sought after make-up artists in town - working on numerous commercials, TV productions, editorials, personal appearances and fashion shows including the prestigious Mercedes Benz Fashion Week in

NYC. She was also one of nine artists selected to work as a celebrity makeup artist on Oprah Winfrey’s Legend’s Weekend in 2005. More recently she has worked on various TV and film productions including: Divergent, Transformers 4, Shameless, Chicago Fire, Chicago PD, Food Network’s Holy and Hungry and the Fox hit TV show Empire. Currently she has been selected as the Key Make-up artist for a new Showtime pilot with executive produced by Common.

Although her love for makeup led her to the city of Angels, Deida remained focused on the inner call to mentor young girls. In 2004, she followed that voice and started Reel Beauty, Inc.

Today Deida Massey is the Founder and Executive Director of Reel Beauty, Inc. - a 501 (c) (3) organization that assists at risk urban girls. “We teach them to value themselves and empower them with self worth, self-esteem and self confidence so they will be productive citizens withinin their environment. We do that by offering 14 activity-based workshops designed to help young women resolve problems they struggle with day to day.”

Deida realized how detrimental the messages in todays music, culture and media portrayal were. “I wanted to do something to combat all the negativity.” Reel Beauty not only made inner city girls feel beautiful and more self-assured, but also equipped them with tools to help them succeed in life.

For more information on Reel Beauty visit ReelBeautyinc.org

For booking and speaking engagements, please contact Deida at DeidaMassey.com

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