defrag: applying twitter analytics in real time
DESCRIPTION
Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.TRANSCRIPT
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APPLY ING TW ITTER ANALYT ICS IN REAL-T IME
Wendy Troupe, Founder & CEO
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• Founded in 2009 • Predictive Analytics & "
Recommendations • Top of Funnel Activit ies
WHO WE ARE
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BIG DATA IS IN ITS INFANCY
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ANALYTICS IS MORE THAN COUNTING
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YOUR CUSTOMERS ARE ENGAGING IN REAL TIME
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IT’S ABOUT CONNECTING THE DOTS
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MEASUREMENT & "OPTIMIZATION
EFFICIENT & "EFFECTIVE ACTIVITIES
ROI ANALYSIS
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Top of Funnel Awareness
In tent
Convers ions
Customer Engagement
A m p l i fi c a t i o n , v e l o c i t y, r e a c h
P ro d u c t & b r a n d m e n t i o n s
C l i c k - t h ro u g h s & d o w n l o a d s
C u s t o m e r a c t i v i t y
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“Concentrated content matters. I t isn ’ t how much we post, but what and when.” "
- Kev in Pa lmer, Sen io r D i rec to r o f On l i ne Marke t i ng
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TAKEAWAY
Big Data presents the opportunity to be targeted and instantaneous
in attracting and bui lding relat ionships with customers.
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Thank you!