definition of the term “market”
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Definition of the Term “Market”. Generally, the term means a place where items are bought and sold. Definition of the Term “Marketing”. All steps and processes in getting the product from the producer to the consumer. Transportation Packaging Pricing Promoting. Processing Storage - PowerPoint PPT PresentationTRANSCRIPT
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 1
Definition of the Term “Market”
• Generally, the term means a place where items are bought and sold.
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 2
Definition of the Term “Marketing”
• All steps and processes in getting the product from the producer to the consumer.
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 3
Factors Involved in the Marketing Process
• Transportation
• Packaging
• Pricing
• Promoting
• Processing
• Storage
• Financing
• Retailing
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 4
Who Is Involved in the Agricultural Marketing System?
• Farmers (Producers)
• Consumers
• Agribusiness– Wholesalers– Retailers– Transporters
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 5
Economic Factors Affecting the Marketing System
• Supply and Demand– Price - Costs of related goods– Surplus - Changes in consumer tastes – Shortage - Costs of inputs– Competition