definition of a business model an architecture for the product, service and information flows,...
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Definition of a business model
An architecture for the product, service
and information flows, including a
description of the various business actors
and their roles;
A description of the potential benefits
for the various business actors and
A description of the sources of revenues.
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Definition of a marketing model
A business model and
The marketing strategy of the business
actor under consideration.
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Know-what,
que se refere ao conhecimento sobre fatos.
Know-why,
que é o conhecimento associado aos
princípios e leis da natureza.
Know-how,
que é a habilidade ou capacidade de realização
de produtos ou processos.
Know-who é, basicamente, a informação sobre
quem tem know-what e/ou know-how.
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um "ponto de presença eletrônico", na Internet, deve ser pensado como um sistema integrado, em tempo real, de codificação e distribuição de conhecimento através da rede, onde produtos (know-what), serviços (know-how) e consultoria (know-why) são agregados ao conhecimento do negócio (know-who), de forma a servir como um ambiente de global trading onde informação (ou, de outra forma, conhecimento codificado) é transacionado por vendedores, compradores e, possivelmente, intermediários.
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E-COMMERCE:
“The sharing of structured or unstructured business information by any electronic means with suppliers, customers and other partners to conduct and execute trade transactions in business-to-business and business-to-consumer activities, without regard to business sectors, size of the enterprises concerned or the value of the transaction.”
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Internet Presence
Search Agent
Incentive Site
Content (Fee-Based,
Sponsored)
Online Storefront ou e-shop
Mall ou e-mall
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Arquiteturas PARA modelos de negócio:
Desconstruir a cadeia de valor : identificar seus elementos básicos
os primárioslogística de entrada, a operação interna, a logística de saída, marketing, vendas e serviços;
as atividades de suporte são o desenvolvimento tecnológico, compras, administração de recursos humanos e infraestrutura corporativa
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Arquiteturas PARA modelos de negócio:
Definir os padrões de interação, que podem
ser
1-a-1,
1-para-muitos,
muitos-para-1 e
muitos-para-muitos.
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Arquiteturas PARA modelos de negócio:
Reconstrução da cadeia de valor,
integração e processamento da informação
ao longo da cadeia de valor, combinando os
elementos envolvidos de acordo com os
relacionamentos mencionados anteriormente.
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definir, num nível de detalhe
em que alguém implementasse
o que vocês estivessem pensando,
a arquitetura de um e-shop.