defining usual environment with mobile tracking...
TRANSCRIPT
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DEFINING USUAL ENVIRONMENT WITH MOBILE
POSITIONING DATA
Janika Raun
Rein Ahas
14th Global Forum on Tourism Statistics
23-25 November 2016, Venice, Italy
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TOURISM...
... means the activity of visitors taking a trip
to a main destination outside the usual
environment ...
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TOURISM...
... means the activity of visitors taking a trip
to a main destination outside the usual
environment ...
... for less than a year, for any main purpose,
including business, leisure or other personal
purpose, other than to be employed by a
resident entity in the place visited.
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INDIVIDUAL’S USUAL ENVIRONMENT...
... is defined as the geographical area
(though not necessarily a contiguous one)
within which an individual conducts his/her
regular life routines...
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... and shall be determined on the basis of the following criteria:
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... and shall be determined on the basis of the following criteria:
- the crossing of administrative or national borders OR distance from the place of usual
residence;
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... and shall be determined on the basis of the following criteria:
- the crossing of administrative or national borders OR distance from the place of usual
residence;
-duration of the visit;
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... and shall be determined on the basis of the following criteria:
- the crossing of administrative or national borders OR distance from the place of usual
residence;
-duration of the visit;
- frequency of the visit;
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... and shall be determined on the basis of the following criteria:
- the crossing of administrative or national borders OR distance from the place of usual
residence;
-duration of the visit;
- frequency of the visit;
- the purpose of the visit.
(REGULATION (EU) No 692/2011 OF THE EUROPEAN PARLIAMENT
AND OF THE COUNCIL concerning European statistics on tourism and
repealing Council Directive 95/57/EC)
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HOW TO GATHER DATA?
10
Traditional data sources:
-accommodation statistics;
- surveys;
- travel diaries;
- interviews.
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HOW TO GATHER DATA?
11
Traditional data sources:
-accommodation statistics;
- surveys;
- travel diaries;
- interviews.
New available datasets:
- mobile positioning data;
- GPS data.
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FEASIBILITY STUDY ON THE USE OF MOBILE POSITIONING DATA FOR TOURISM STATISTICS
12
Eurostat Contract No
30501.2012.001-
2012.452, 31p.
http://ec.europa.eu/eurost
at/web/tourism/methodol
ogy/projects-and-studies
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MOBILE POSITIONING DATA
Tracking the location coordinates of mobile
phones.
Active positioning
Passive positioning
Anchor point determining model (Ahas et al.
2010). 13
e.g. 24h of data
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CROSSING OF ADMINISTRATIVEBORDERS
14
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Distribution of trips made by 8700 people in 2014.
680509
485 427
127 846 31478159324
N=1 325 260 trips
Trips inside home municipality
Trips outside of home municipality but in home county
Trips outside home county
Random trips otside of home county
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GPS DATA
- Android-based YouSense
smartphone application.
- Data about location and
phone use.
- GPS points are collected
with irregular intervals.
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Person A – all movements in Tartu in January, 2014 plotted on a map
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Person A – all movements in Tartu in January, 2014 plotted on a map
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Person A – all movements in Tartu in January, 2014 plotted on a map
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Person A – all movements in Tartu in January, 2014 plotted on a map
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Person A – all movements in Tartu in January, 2014 plotted on a map
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Usual environment on the level of municipality – Tartu: January, 2014
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Usual environment on the level of county – Tartu: January, 2014
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Person A – all movements in Estonia in January, 2014 plotted on a map
TARTU
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Person A – all movements in Estonia in January, 2014 plotted on a map
TARTU
50 km
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DISCUSSION
-Precise, longitudinal data on individual
level.
- Is there a need for qualitative data?
-Usual environment as a unique network of
connected places, activities and people for
each individual?27
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CONCLUSIONS
The number of domestic tourism trips
depends on the spatial an temporal scale
used for defining usual environment.
Tracking data from mobile devices gives us
new opportunities for identifying and
measuring domestic trips.
http://mobilitylab.ut.ee/eng/