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2 0 1 5 Share Your Defining Moment and be in with a chance to win an Amazon Kindle

win!

‘Your Defining Moment’ is a campaign which has been launched to raise public awareness of Age-related Macular Degeneration (AMD) and how making the decision to get your eyes tested and look after your eye health could be Your Defining Moment.

AMD is the leading cause of blindness in the over 50s. Almost 100,000 people in Ireland have AMD (1-3) and 7,000 new cases are diagnosed every year. (4)

We’re asking you to think about a time when you made a decision or a choice that led to a positive outcome that you were not necessarily expecting, but which defined or had a very positive impact on your life afterwards.

Your Defining Moment could be that job you took, the train you didn’t take, the decision to get married, the choice of house you bought…the list is endless!

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What to do:We would like to invite you to share Your Defining Moment, which led to a positive outcome for you.

All you have to do is write a short description of what you consider to be Your Defining Moment and what the positive impact or outcome was (in 200 words or less). Entries will be reviewed by a panel of judges who will select what they consider to be the most uplifting story which led to positive outcomes or changes in a person’s life.

The Prize:Three winners, selected by a panel of judges, will receive an Amazon Kindle. These winning stories along with a selection of other chosen entries will be collated and reproduced in a specifically developed campaign booklet. The booklet will be launched at an event on September 14th next, to coincide with AMD Awareness Week, to which the winners will be invited. The campaign booklet will also feature a selection of defining moments from some of Ireland’s best known personalities.

Would you like to share Your Defining Moment and be in with a chance to win an Amazon Kindle?

How to enter: Please send in your description of Your Defining Moment, along with your name and contact details to:

Your Defining Moment, FREEPOST DN4487First Medical Communications, 5-7 Clanwilliam Terrace, Dublin 2Email: definingmoment@firstmedical.ie

Entries are to be received by 28th August 2015.Please note that winners may be asked to participate in media interviews to coincide with AMD awareness week. All applicants must be over 18.

‘Your Defining Moment’ is an AMD awareness campaign supported by Fighting Blindness, NCBI – the national sight loss organisation, the Irish College of Ophthalmologists (ICO), the Association of Optometrists Ireland (AOI) in association with Novartis.For more information log on to www.amd.ie

References:1. Akuffo KO, Nolan J, Stack J, Moran R, Feeney J, Kenny RA, Peto T, Dooley C, O’Halloran

AM, Cronin H, and Beatty S. Prevalence of age-related macular degeneration in the Republic of Ireland. British Journal of Ophthalmology. 2015. (http://bjo.bmj.com/content/early/2015/02/23/bjophthalmol-2014-305768.short accessed: 14/07/2015)

2. Central Statistics Office: StatBank – CD202: Population by Age Last Birthday, At Each Year of Age, Sex and CensusYear (http://www.cso.ie/ accessed: 06/07/2015)

3. Central Statistics Office: StatBank – PEA01: Population Estimates (Persons in April) by Age Group, Sex and Year (http://www.cso.ie/ accessed: 06/07/2015)

4. The Cost of Sight Loss Report NCBI 2012

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Approval ID: IE02/LUC15-CNF043 Date of preparation: July 2015