Deep-Dive: How Can APIs Help You Innovate?

Today’s Speakers

Brian Pagano Dan Tortorici

Agenda•  Platforms, ecosystems, and integration•  How APIs have streamlined building ecosystems•  Requirements for success•  Apigee Edge and ecosystem examples•  Final thoughts

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Initially ecosystems available only to a dominant few

5

1980’s 2000’s 2010’s

External integration technology

6

1980’s

Call center

SCM

ERP

CRM

HR

External Partner

•  Point-to-point approach•  No distinction of internal vs internal•  No reuse, complex and brittle

2000’s

Call center

SCM

ERP

CRM

HR

External Partner

ESB

•  Bus-based service approach•  No distinction of internal vs external•  Reuse but complex for external

integrations

2010’s

Call center

SCM

ERP

CRM

HR

External Partner

•  API-based service approach•  Optimized for external•  Maximum reuse, opens the door to

more partners

Greater leverage using APIs

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SOA based approach requiring you to do most of the integration work for

each partner

External partner

SOA Approach

APIs, samples code examples, to be used by

ALL partners

External partner

API Approach Enables greater reach

Product to platform innovation

Phases of enterprise digital transformation

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Funding

Team

Time Bound

Project Program

Platform Model

Platform

Requirements for building digital ecosystem momentum

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Friction is the enemy

Developers are key

Visibility & Knowledge

Scalable Foundation

BACKENDAPIAPP

API TEAMDEVELOPERUSER

Ecosystems require a frictionless digital value chain

ExposureConsumption

Apigee Edge, foundation for digital

BackendApps

API Services

API TeamDeveloper

Developer Services

Monitor, manage, and measure success

Analytics ServicesBusiness�

User

Increase adoption and value of APIs

Build, manage, scale, and secure APIs and Apps

Enables connected digital experiences across the ecosystem by providing a unified and complete platform built for digital business

API Management

BaaSSecurity API �Programmability

API Services

Developer Portal

Modeling & Management

API Console Monetization

Developer Services

Developer Metrics

Ops Metrics

App Performance

Business Metrics

Analytics Services

Scale with success: Edge API Services

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BackendAppsAPI

Management BaaSSecurity API �Programmability

API Services

The best of Internet and enterprise technologies with rock-solid reliability, Internet scalability, and enterprise-grade flexibility

Reduce friction: Edge Developer Services

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API TeamDeveloperDeveloper Portal Modeling &

ManagementAPI Console Monetization

Developer Services

A great developer experience that accelerates API adoption, simplifies learning, and increases business value

Visibility and knowledge: Edge Analytics Services

Visibility across the digital value chain to monitor, measure, and manage success

Ops �Metrics

App Performance

Developer Metrics

Business �Metrics

Analytics Services

Business�User API Team

Phillips Hue

Consumer Lighting division of Dutch diversified technology company !

Hue connected lighting concept needed complete enterprise-grade infrastructure to grow external developer program!

Managed cloud deployment with internal, partner, and open APIs!

Very successful developer program and ecosystem delivering value through external innovation!

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Swisscom

Leading Swiss telecom provider with over 6 million customers !

Need faster innovation, reduced time to market, and transformation to a platform company!

Private cloud deployment with internal and partner APIs!

Building SNAP, a strategic API platform and ecosystem to offer network services that spans all business units!

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The World Bank

A vital source of financial and technical assistance to developing countries around the world !

Needed to make the data more usable in applications and for mobile devices, needed an API!

Managed cloud deployment with internal and open APIs!

Created 3 impactful open APIs enabling external innovation and increasing worldwide awareness of their value!

Final thoughts…•  Partner enablement is dramatically easier with APIs•  Ecosystems now possible with only a platform business model •  Enabling platform must be designed for ecosystem success •  Apigee Edge delivers the most complete platform and ecosystem

foundation

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Be part of the biggest API event

Make this your digital conference

Be a sponsor.October 12-14, 2015 San Jose Convention Center

October 12-14, 2015 San Jose Convention Center

Six Tracks

Multiple Sessions

Powerful Conversations

3 ForumsStrategy, IT & Developer

80+

2,500 Global Attendees

Register early to save more! www.iloveapis.com

Group Discounts5 -13 = 20%14+ = 30%

Developer Forum Technology Forum

Strategy Forum

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Thank youApigee Community at http://community.apigee.com/