Deconstructing Media

Introduction

Anatomy of Media

Media Analysis: Five Core Concepts

Books

Magazines

Newspaper

Print GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

Film GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

Entertainment

Documentary

Radio GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

Music

Talk

Television GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

Internet GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

While the internet can serve as a distribution channel for genres already discussed, it also has several unique formats, especially those that involve user-created content.

Internet GenresGenre – a category of “things” (in this case media)

distinguished by recognizable features

The Five Core Concepts

of Media Analysis

*AUTHOR*

Core Concept:

Core Analysis Question:

*AUTHOR*

explores two fundamental insights about media:

*AUTHOR*

CONSTRUCTION

*AUTHOR*

CHOICE:

*AUTHOR*

Goal of Analysis:

*AUTHOR*

Guiding Questions:

*FORMAT*

Core Concept: Core Analysis Question:

*FORMAT*

Goal of Analysis:

*FORMAT*

Guiding Questions:

*AUDIENCE*

Core Concept:

Core Analysis Question:

*AUDIENCE*

Goal of Analysis:

*AUDIENCE*

*AUDIENCE*

Guiding Questions:

*CONTENT*

Core Concept: Core Analysis Question:

*CONTENT*

*CONTENT*

Goal of Analysis:

*CONTENT*

Guiding Questions:

*PURPOSE*

Core Concept:

Core Analysis Question:

*PURPOSE*

Three Key Purposes:

*PURPOSE*

Goal of Analysis:

*PURPOSE*

Guiding Questions: