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    Decoding Financial

    Statements

    Strictly Financials

    FridayJanuary 4, 2013

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    Strictly Financials 2

    Donald W. Reynolds National Center

    for Business Journalism

    at Arizona State University

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    n Gary Trennepohl, Ph.D.n ONEOK Chair and Presidents Council Professor of Financen Oklahoma State Universityn Trustee, Oklahoma Teachers Retirement Systemn Member, OSU Foundation Investment Committee

    n [email protected]

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    Topics

    n Wednesday:n 8:30 am to 3:00 pm Decoding Financial

    Statements and Company Analysis.n 3:15 pm to 5:00 pm Investing in a Time of

    Uncertainty

    n Thursday:n 8:30 am to 11:15 am Financial Markets in 2012:

    Where are the Stories?

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    I. Decoding Financial Statements

    1. Financial Ratios what they tell us

    2. Profitability Model how the firm generates profits

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    Ratios to Measure Financial

    Health

    n Liquiditycurrent ratio =

    quick ratio =

    Current assets

    Current liabilities

    Current assets - inventory

    Current liabilities

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    Another View of Liquidity:

    Net Working Capital

    Total Assets = Liab.+Net Worth

    Current Assets

    Fixed Assets

    Current Liabilities

    Common equity

    Long Term Debt +

    Net Working Capital

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    Ratios (contd.)

    n Profitability

    net profit margin =

    return on assets =

    total asset turnover =

    net profit after tax

    sales

    net profit after tax

    total assets

    salestotal assets

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    Profitability Ratios (contd.)

    n Factors affecting profitability

    inventory turnover =

    accounts receivable

    collection period =

    cost of goods sold

    inventory

    accounts receivable

    (sales/365 days)

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    Ratios (contd.)

    n How is the firm financed?

    debt ratio =

    debt/equity ratio =

    equity multiplier =

    total debt

    total assets

    Total debt

    total equity

    total assets

    common equity

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    Ratios (contd.)

    n What return is generated for commonstockholders?

    return on equity = EACS

    common equity

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    The Profitability Model

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    Evaluating a Company Using

    The Profitability Model

    n The profitability model is useful because itseparates return on equity (ROE) into three

    components -n financial leverage (equity multiplier),n operating efficiency (net profit margin)n asset utilization (total asset turnover).

    n ROE is a function of all three factors

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    The Profitability Model (contd.)

    n Return on equity =

    NPM X total asset turnover X equity multiplier

    ROE =

    net profit

    salesX

    sales

    total assetsX

    common equity

    total assets

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    Understanding BasicPrinciples of Financial

    Markets and Investing

    1. Drivers of Stock and Bond Prices2. The Historical Perspective3. Market Efficiency4. Diversification Is Critical5. Market Risk the VIX

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    Economics of Stock and Bond

    Prices

    n Stock Prices over the long term are driven bythe earnings they provide to shareholders

    n Dividendsn Growth in earnings and dividendsn P/E ratio is a measure of relative value

    n Bond Prices and yield are driven by interestrates and credit qualityn Bond prices move inversely to interest rates.n Bond investors must predict future interest rates

    and economic activity to determine proper price.

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    History of U.S. Stock and Bond

    Returns Provides a Perspectivefor the Future

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    Bonds as an Investment

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    The Bond Buyers DilemmaBy Burton Malkiel in the WSJ, Dec 7, 2011

    n The yields on long-term U.S. Treasuries will likely fallbelow inflation for the next several years. Long-term

    Treasuries are likely to be sure losers.n Investors should consider as alternatives:

    n Bonds with moderate credit risk where the spreads overTreasuries are generous.

    n Tax-exempt municipal bonds are especially attractive.n Foreign bonds in fiscally secure countries, e.g., Australia

    n High-quality U.S. stocks with generous dividendyields

    n Abbott Labs, ATT, Exxon, J&J, P&G.

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    If Markets are Efficient.

    Market efficiency refers to how quickly

    security prices reflect new information.

    If markets are efficient, it isnt possibleto beat the market.

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    Implications of Market Efficiency for

    Investors

    n Stock experts dont have an advantage overamateurs because the competition is so severe.

    n Investment return will be a function ofrisk.n The key factor in market efficiency is information.

    Most SEC regulation is designed to promote the flow

    ofinformation to investors.

    n Technical analysis is valueless because marketparticipants already have incorporated any

    information contained in past price sequences into

    stock prices.

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    A Technicians Chart1

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    Figure 1

    1From Larry McMillans The Option Strategists Hotline Nov. 22, 2012

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    Implications (contd.)

    n Fundamental analysis and brokerage-firmrecommendations will not enable you to identify firms

    which will outperform the market.n Information contained in accounting statements and

    other public information already is reflected in

    security prices.

    n It makes no sense to try and time the market.n If theres a way to beat the market, its not obvious.

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    How Then Should We Invest?1. Buy and hold a well-diversified portfolio through time

    and make sure you have exposure to international

    stocks and bonds in developed and emerging

    markets.

    2. Minimize fees, trading costs and expense ratios.

    3. Minimize tax impacts of buying and selling.

    4. Rebalance periodically to your risk/reward target.

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    Diversification in an Institutional Investor

    Portfolio

    1) Stocks Large-cap, small-cap, growth, value,international, including emerging markets

    2) Fixed income Treasuries, high-yield, corporate,municipal

    3) Real estate REITs, direct-investment funds4) MLPs Transportation, E&P, Liquids, Storage5)

    Commodities Ags, metals, oil and gas,6) Precious metals Gold, silver7) Hedge funds Various types8) Risk-management tools Options, futures

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    So, What Will the Next

    Decade Bring?

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    One Thing that is ReallyChanging - Demographics of

    Major Countries

    1. Countries with larger numbers of youngerworkers will enjoy higher growth rates than

    older countries.2. Demand for housing, autos and consumer

    goods is driven by the 25- to 45-year-old age

    cohort.

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    Italy

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    Germany

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    United States

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    Brazil

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    India

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    China

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    Demographic Changes Are Driving the

    Way Investments Will Be Made in The

    Future.

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    THE VIX A MEASURE OF EXPECTED

    MARKET VOLATILITY (RISK).

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    You Can Keep Track of Current

    Market Volatility with the VIX

    n The VIX is a measure of the markets perceptionabout market uncertainty over the next 30 days.

    nIts derived from the Black-Scholes option-pricingmodel, of which one input value is expected volatility(i.e., future standard deviation) of the S&P 500.

    n You make the calculation by solving the modelbackwards that is given the observed price, what

    volatility is needed to produce that price by themodel.

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    So, What Does All

    of This Data Tell Us?

    n Remember when people say this time isdifferent, it is never different.

    n Markets over and under correct, but theyultimately revert to the mean of their long-

    term values.

    n Periods of over performance will be followedby periods of under performance, etc.

    n Diversification is a key strategy for investing.

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    Story Ideas

    1. What do investors and investmentadvisers say about market volatility?

    2. Are investors/advisers investing in

    international markets? If so, whereand why?

    3. What will happen to bond prices andinterest rates in 2012-2014?