Deck Overview

Audience:• General Audience not familiar with Oracle Product Strategy

Time: • 1.0 – 1.5 Hours

Presentation Goals:• The goal of this deck is to explain at a high level Oracle’s BI

Strategy and Products. The slides within this deck provide the presenter with standard slides across BI Suite, BI Applications and Enterprise Performance Management.

Last Updated 5/23/2007

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Oracle BI Strategy and ProductsPresenter

The following is intended to outline our general product direction. It is intended for information

purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any

material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any

features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Business Intelligence is the #1 Priority

“…the most important technology in 2007 is business intelligence”

Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007

To:From:

Product Strategy Drivers

Pervasive useAnalysts

Real-time, predictive dataHistorical data

Unified infrastructure and prebuilt analytic solutions

Analytic tools

Insight-driven business process optimization

Reporting results

Unified, enterprise viewFragmented view

Enterprise Performance Management System

Planning silos with limited BI

Oracle’s Product Strategy

• Integrated Business Intelligence Database• Business Intelligence & Data Mining Functions Integrated in

Database

• Integrated Business Intelligence Tools• Best-of-Breed, Next Generation Business Intelligence

Technology Platform

• Integrated Analytic Applications• Enterprise Wide, Industry Specific Analytic and Corporate

Performance Management Applications

Exploits Any Information Technology Environment

The Industry’s Most Comprehensive BI Solution

Oracle OLAPOracle Data MiningOracle PartitioningOWB/ODI

ORACLE DATABASE with DATA WAREHOUSING OPTIONSORACLE DATABASE with DATA WAREHOUSING OPTIONS

ORACLE BUSINESS INTELLIGENCE SUITEORACLE BUSINESS INTELLIGENCE SUITE

Oracle BI Suite Standard EditionOracle BI Suite Enterprise Edition

BI ApplicationsMulti-source

ORACLE BUSINESS INTELLIGENCE APPLICATIONSORACLE BUSINESS INTELLIGENCE APPLICATIONS

BI Applications For DBI

Performance Management

BI Applications for EPM

Oracle BI Suite SE1

BI SE and BI EE Interop and MigrationPaths for BI SE (Discoverer) Customers

1. Stay on BI SE forever• 10.1.2.2 just delivered (Calculated Members)• 10.1.2.3 and 11g in progress• Dedicated development team• Lifetime support

2. Use both to gain new function• Leverage Disco EULs as a data source• Discoverer analysis surfaced in Dashboards• Use Delivers for alerting

3. Migrate SE to EE• Metadata migration utility, methodology, and Oracle

Consulting services

Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

WebServices

OracleBI Server

Multidimensional Calculation and Integration Engine

Intelligent Caching Services

Intelligent Request Generation and Optimized Data Access Services

Common Enterprise Information Model

Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility

Presentation Layer

Physical Layer

Semantic Object Layer

• User roles, preferences• Simplified view• Logical SQL interface

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

• Map Physical Data• Connections• Schema

Role-based views of the information

Consistent definition of business measures, metrics, calculations

Model once, deploy anywhere

Across any data sources

Ad Hoc Analysis

Formatted Reports

Common Enterprise Information Model“Model once, deploy everywhere”

Information consistency Information availabilityEliminates data silos Increased user adoptionGreater Leverage in IT

Oracle BI EE Server

Common Enterprise Information Model

Proactive Alerts

Interactive Dashboards

Disconnected Analytics

Microsoft Office

Business Processes

Oracle BI ServerNext-Generation BI Server

• Common Enterprise Information Model

• Advanced calculation & federation engine

• Intelligent request generation and optimized, distributed data access

• Analytical and Operational reach

• Mission critical scalability and performance

Oracle BI EE End User Products

Other 3rd Party Tools

Native RDBMS• Oracle• SQL Server• DB2• TeradataODBC

Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW

Other• XML,• Excel• Text

End User ProductsEnterprise Edition

Oracle Delivers

• Guided experience leads user from insight to action

• Intuitive and interactive dashboards/scorecards• Personalized, function-specific and role-based

Oracle InteractiveDashboards

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI• Zero training environment• Create, modify and author analysis, pivots and

dashboards

• Dynamic problem/opportunity detection and notification

• Automated analytic workflows and processes• Tailored delivery for wide range of mobile

devices

Oracle BI Publisher

• Uses Word and Adobe as report layout tools• Many sophisticated outputs• Extract once, Publish many times

Enhances Existing Customer Investments“Hot-Pluggable” Integration with Heterogeneous Systems

SecuritySecurity Data AccessData Access ETLETL

OracleKerberosiPlanetMSFT ADNovellCustom Others ..

Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server

& Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..

Oracle Data Integrator (Sunopsis)

Oracle Warehouse Builder

InformaticaAscentialOthers ..

Any JSR 168 Portal

Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate ..

Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..

Excel, Outlook,Lotus Notes ..

PortalsPortals Analytic ToolsAnalytic Toolsand Reportingand Reporting

ApplicationsApplications Desktop ToolsDesktop Tools

Oracle BI Server

Common Enterprise Information Model

Oracle BI ApplicationsSingle or Multi-source Analytic Apps Built on OBIEE

Oracle BI Suite EE

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

SalesService &Contact Center

Marketing

Order Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data SourcesDW Schema

Oracle BI Applications

Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

ServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer & ProductProfitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

How do I reduce agent turnover and staffing costs?

What is the impact of my average handle time, average queue hold time and one-and-done rate on customer satisfaction?

Ser

vice

S

ervi

ce

Customers

Sal

esS

ales

Mar

keti

ng

Mar

keti

ng

Dis

trib

uti

on

Dis

trib

uti

on

Fin

ance

Fin

ance

HR

/ W

ork

forc

eH

R /

Wo

rkfo

rce

Op

erat

ion

sO

per

atio

ns

Pro

cure

men

tP

rocu

rem

ent

Customers

Customers

Suppliers

Suppliers

Suppliers

Advanced Analysis Often Spans Heterogeneous Data Sources

How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?

Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

ServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

Sales MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer & ProductProfitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Service &Contact Center

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from CRM systems, call center telephony middleware and other sources

1

Service Analytics utilizes ETL routines that extract data from 2,000+ operational tables and load it into 15 star-schemas available for immediate analysis

2

Pre-mapped metadata, defining real-time access to analytical and operational sources, embedded best practice calculations and metrics for the contact center

3

A “best practice” library of over 150 prebuilt role-based intelligence dashboards, reports and alerts for service and contact center agents, managers and executives

4

Business AnalyticsWarehouse

Presentation Layer Logical Business

Model Physical Sources

Service and Contact Center Analytics

Example: Analytic Workflows

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customersand Collectors?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill toDue Balances by Region

What is the aging ofDue Balances?

Are Payment Termsin compliance?

Is DPO on target?

• Business Function: Receivables

• Role: Director, Credits & Collections

• Objectives:• 1) Maximize Cash Flow• 2) Control Risk of

Receivables Portfolio

Example: Analytic WorkflowsBusiness

Objectives / Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill to D

etail

Build from Scratchwith Traditional BI Tools Oracle Analytic Applications

Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Oracle Analytic Applicationssolutions approach:

• Faster time to value• Lower TCO• Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO

Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems

Enterprise Resource Planning Systems

Operational Business

Intelligence Systems

Enterprise Performance Management

System

Financial Performance Management

Systems

Oracle BI Product StrategyKey Product Differentiators

• Enterprise Semantic Model• Cross-Source Model Centric vs. Single Source Reporting

• Pervasive Business Insight• Empower Business Users with Embedded Insight

• Real Time Predictive Insight • Activity Monitoring and Predictive Analytics

• Business Process Optimization • Sense & Respond with Intelligent Business Processes

• Fastest Time to Value & Lowest TCO• Pre-packaged Performance Management & Analytic Applications• Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP

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Oracle and Hyperion

Enterprise Performance Management SystemOracle with Hyperion

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

The New, Extended Oracle BIA System for Enterprise Performance Management

BI Tools and Foundation

BI and Performance Management Applications

Oracle Business Intelligence

Best-of-breed Business Intelligence Tools

Integrated BI Foundation Enterprise Semantic Model

Operational Business Intelligence Applications

Performance Management Applications Integrated with each other

Works with any information technology environment – Oracle, non-Oracle, or mixed

Hot-Pluggable

Oracle Business Intelligence Tools & FoundationExtended and Unified Business Intelligence Infrastructure

Ad-hoc Analysis

Interactive Dashboards

ProactiveDetectionand Alerts

MS Office& OutlookIntegration

Reporting & Publishing

Disconnected& MobileAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

Essbase

Common Enterprise Information Model

Essbase Analytics

Data Integration

Oracle Business Intelligence ApplicationsAn Enterprise Performance Management System

Oracle Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Essbase

Common Enterprise Information Model

Reporting

Sales &Marketing

Modeling Planning BudgetingFinancial

ManagementConsolidation Scorecards

Verticals

PlanningAnalytic Apps

HumanResources

Order Management& Fulfillment

SupplyChain

FinancialAnalytics

Scorecarding