What buying situations do organizational buyers face?

Business buyers face many decisions in making purchase which depends on the type of

purchase ,quantity etc and have to choose most appropriate solution

Types of buying situations

1.Straight rebuy2.Modified rebuy3.New task

Straight rebuy

Purchasing department of business firm reorder supplies from regular supplier

Modified rebuy

In this method buyer want to make some changes in quantity ,price and other delivery requirements

New task

Purchaser buys the service or product for first time

Decision making

DISCLAMERCREATED BY ABHISHEK SIROHI,HBTI KDURING AN INTERNSHIP BY PROF.SAMEER MATHUR,IIM LUCKNOW.WWW.IIMInternship.com