decibel insight

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Customer Experience Analytics Boosting website performance

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Page 1: Decibel Insight

Customer Experience AnalyticsBoosting website performance

Page 2: Decibel Insight

Yet for every $92 spent on inbound traffic, only $1 is spent

optimizing on-site experience to help turn those visitors into

paying customers.

Traditional web analytics tools are excellent for measuring

overall website performance, but can fall short when it comes

to understanding the reasons why. Decibel Insight visualizes

user behavior in innovative ways that fill the gaps.

See what real users do on your website and use that

knowledge as the foundation for website updates and

split tests. Take those insights and use them to create a

roadmap of website improvements, then analyze the impact

of every design and copy change that you make.

Give yourself a competitive advantage

$4 trillionworth of merchandise was abandonedin online shopping carts in 2014?

Did you know...

Page 3: Decibel Insight

See what your visitors see during their visit

Track where they move their mouse, scroll and click

Improve page layouts, navigation and calls-to-action

Compare mobile, tablet and desktop visitor experiences

Identify the content that drives the most goals and conversions

Receive email alerts when behavioral trends change

See how changes to the website affect user behavior

Fix the forms that cause engaged visitors to abandon

Replay the journeys of users that saw JavaScript errors

Share details of those JavaScript errors with your technical team

Identify frustrating experiences (e.g. non-clickable calls-to-action)

Build a strong set of evidence to justify site improvements

Create precise audience segments for granular analysis

Generate ideas for split tests and analyze impact on user behavior

See more, convert moreDecibel Insight can be used in many ways to improve user experience and boost your website’s performance.

Page 4: Decibel Insight

Advanced behavioral analyticsPaint a vivid and comprehensive picture of your visitors’ on-site behavior.

Decibel Insight is designed for the modern

web – our technology works on dynamic

content like drop downs, faceted menus,

image carousels and responsive websites.

It also measures page loading times, logs

JavaScript errors and quantifies user attention.

See what they see, where they click,

the content they read and the forms they

struggle to complete. Identify and analyze

the visitors that convert, work out why,

and replicate that experience to improve

conversion.

Page 5: Decibel Insight

Improve customer experienceHow is your website really performing? What influences your customers to buy, and what causes them to abandon? See the answers for yourself...

Form Analytics

Field-by-field, accurately

map where your hard work

goes to waste as users

drop out of forms

Dynamic Heatmaps

Thermal-style imagery

shows which content is

most influential in the path

to conversion

Session Replay

The most video-like

session recording tool

available - see what they

see and do, in detail

Behavioral Alerts

Never miss a beat with

customizable email alerts

based on trends in

visitor behavior

Page 6: Decibel Insight

Consultancy servicesOur expert team works closely with our

clients, helping them to align business

practices with customer insights,

and ensuring that Decibel Insight

contributes to the achievement of

business KPIs.

Setup and Support Decibel Insight works straight out

the box, but if you’re unfamiliar with

behavioral analytics tools or need

further assistance then our dedicated

team is on-hand to:

• Help clients to establish best-practice

use of Decibel Insight

• Help clients to integrate Decibel

Insight into their existing toolkit

• Help clients to deliver success

through user experience optimization

Optimization services

We can also provide invaluable input

into website optimization projects:

• Analysis data review – working

with web analysts to understand

the behavioral insights provided by

Decibel Insight

• Generate hypotheses – using

behavioral insights to fuel successful

split tests

• Prototype & design – assessing

information architecture and usability,

scoping and designing websites

• Plan, run & analyze tests –

undertaking a whole-cycle CRO

project including split testing &

optimization

Page 7: Decibel Insight

How is Decibel Insight set up?

Decibel Insight tracks user behavior

through a single snippet of JavaScript

placed in a websites’ header code

with no requirement for bespoke

development.

How secure is it?

Our software has passed rigorous

penetration testing and our data is hosted

and backed up in ISO 27001 accredited

data-centres. We don’t collect any

personally identifiable information.

Does it work on responsive and mobile sites?

Decibel Insight works seamlessly across

mobile devices and responsive websites.

So it gives you a complete picture

however your users browse.

What makes it “enterprise”?

Decibel Insight is built on large scalable

infrastructure, so it can handle high

volumes of data. Power users are also

able to filter and refine visitor data using

one of the most powerful segmentation

tools in any web analytics software.

How quickly does it collect data from my users?

Decibel Insight collects data in real time

and enables users to create bespoke

heatmaps and watch user journeys as

soon as they’re recorded. Get the data

you need, when you need it.

What does it cost?

Packages are priced according to site

traffic and features – sign up online,

or contact us for a bespoke quote.

Questions we get asked

Page 8: Decibel Insight

Book a demo

We can give you a remote online

demo at your convenience – walk

you through the tool’s features and

answer any questions you may have.

Discuss your requirements

Not sure how Decibel Insight could

help you? Want to know how it

differs from your existing solution?

Need a quote for an enterprise level

package? Get in touch.

Sign up today for a free trial

Decibel Insight’s basic package

is free, so if you want to get a feel

for the software all you need to do is

visit our website, sign up and try it

out for yourself.

UK: +44 (0)20 3700 4700

US: +1 917 677 2089

[email protected]

www.decibelinsight.com

Get started