DeceptionAlex, Nicole, Fran and Emil

What sort of film are you marketing?

● Our genre will be horror/thriller.● The film will be low budget with high quality

camera work.● There will be no known stars.● It will be a 15 rating

Who is your target audience?

● 15-25 - mainly males but females as well● Teens and young adults● Disposable income● They go cinema regularly ● Interested in horror and thriller films

What is your unique selling point?

● It has a twist to it - you don’t expect the killer to be his cousin which creates the enigma or the mystery aspect to the plot

What is your brand going to look like?

● Colours: black, red, white● Font: bold, capitals● Dark theme-Murderous/scary● Main character

What sort of distribution company would sell a film like the one you are marketing?

● Our distributor would be Legendary Pictures. We chose this distributor because this company has distributed quite a few thriller films.

What signifiers are you going to include in your poster/trailer?

● Low key lighting (dark) and shadows● Create mystery and intrigue, keeps the

audience guessing● Sinister or threatening atmosphere, keeps

interest and excitement● Bleak settings● Staircase, woods, enclosed spaces● Bloody knives and weapons.● Dead bodies

Film ideas

● Main characters cousin comes to stay with him.

● Violent murders take place around the area. ● Cousin turns out to be the killer but the

blame is placed on the main character.● Main character is forced to stop his cousin

before he kills more people.

Tagline ideas

● Blood is thicker than water● Skeletons in the closet