decentralized social-economic art … whitepaper.pdf · cr owdpainting asta decentralized social...

11
DECENTRA ART COL Alexandre Sallum Laris ALIZED SOCIAL-ECONOMIC LLABORATION PROJECT ssa Daud Luiz H. Elias Rudolph d del Sar

Upload: nguyenkiet

Post on 21-Jul-2018

220 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

DECENTRALIZED SOCIAL

ART COLLABORATION

Alexandre Sallum ● Larissa

DECENTRALIZED SOCIAL-ECONOMIC

COLLABORATION PROJECT

● Larissa Daud ● Luiz H. Elias ● Rudolph del Sar

● Rudolph del Sar

Page 2: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

CONTENTS

ABSTRACT ................................................................

HISTORY ................................................................

BUSINESS MODEL ................................................................

FEATURES ................................................................

Drawing Tools ................................................................

Social Features ................................................................

TECHNOLOGY ................................................................

Overview ................................................................

Inter Planetary File System (IPFS) ................................

CROWDPAINTING DAO ................................

CrowdPainting Marketing & Development Fund

Proposals and Voting ................................

Community Participation and Opinion

ROADMAP ................................................................

TEAM ................................................................

Alexandre Sallum ................................

Larissa Daud ................................................................

Luiz Henrique Elias ................................

Rudolph del Sar ................................

ICO RESOURCES ................................................................

ICO Structure ................................................................

Financing Structure................................

VALUATION ................................................................

CrowdPainting as a Social Medium ................................

CrowdPainting as a Work of Art ................................

CrowdPainting as a Decentralized Social

CONTACT ................................................................

................................................................................................

..................................................................................................................

................................................................................................

................................................................................................

................................................................................................

................................................................................................

................................................................................................

................................................................................................

................................................................................................

...........................................................................................................................

CrowdPainting Marketing & Development Fund ................................................................

..........................................................................................................................

Community Participation and Opinion ...............................................................................................

................................................................................................

......................................................................................................................

................................................................................................................................

................................................................................................

..............................................................................................................................

................................................................................................................................

................................................................................................

................................................................................................

...........................................................................................................................

................................................................................................

................................................................................................

................................................................................................

CrowdPainting as a Decentralized Social-Economic Art Experiment ................................

................................................................................................

............................................... 3

.................. 3

................................... 4

............................................... 5

..................................... 5

.................................... 5

......................................... 6

............................................. 6

....................................... 6

........................... 7

............................................... 7

.......................... 7

............................... 7

............................................... 8

...................... 9

................................ 9

........................................ 9

.............................. 9

.................................. 9

.................................... 10

.................................... 10

........................... 10

........................................... 11

.................................. 11

....................................... 11

............................................... 11

.............................................. 11

Page 3: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

ABSTRACT

CrowdPainting is a decentralized sociallargest collaborative painting, owned and managed by all of its contributors.tokens and use them to paint empty areas ofpainting in return. Users can also use INK to upvote and downvote their CANVAS ADDRESS. This will alter that CANVAS ADDRESS’ POPULARITY SCORE

The INK consumed with each painting will have two uses: a) to fuel the (Decentralized Autonomous Organization) funds, so that the Ethereum Gas costs can be coverednew features implemented, and general marketing expenses,amongst all currently participating artists, accordingthe sum of their CANVAS ADDRESSES POPULARITY SCORESbetter paintings. This motivation system transforms CrowdPainting into an investment and revenue stream for participating artists, rewarding to spread the word and attract more users.

From a technical point of view, CrowdPainting will Interplanetary FileSystem, IPFS, to scale and deliver each artists INK, CANVAS ADDRESSESblockchain. The goal is for CrowdPaintingstop growing!

Checkout our WORKING APP, with over 1600 registered

HISTORY

The idea behind CrowdPainting was first concefew years as project on paper and in the back of his headproceeded to learn the necessary skills to implement and develop itwebsite went live. Since then, he developed once a painting is saved no one can paint over it, consumption of this pixel-by-pixel analysis. CrowdPainting has acquired over 1600 registered active artists, has had over 172 million pixels painted, and if printed at 72 PPI resolution,

Today, with the advent of blockchain technolfuture and become one with the world, existing autonomouslyoffering economic incentives to those who partake, and lots of fun to all those watching it grow. Will you help us out?

social-economic art experiment that aims to become the world’s largest collaborative painting, owned and managed by all of its contributors. Artists can buy INK

empty areas of the canvas, receiving a CANVAS ADDRESSuse INK to upvote and downvote specific paintings, represented by

their CANVAS ADDRESS. This will alter that CANVAS ADDRESS’ POPULARITY SCORE.

The INK consumed with each painting will have two uses: a) to fuel the CrowdPairganization) funds, so that the Ethereum Gas costs can be covered

and general marketing expenses, and b) to be distributed proportionally amongst all currently participating artists, according to their overall contributions, as determined by

ADDRESSES POPULARITY SCORES, motivating artists to paint more and This motivation system transforms CrowdPainting into an investment and revenue

rewarding both first comers and late comers and incentivizing users to spread the word and attract more users.

CrowdPainting will leverage the speed and redundancy ale and deliver the images in a fully decentralized manner.

ADDRESSES, and POPULARITY SCORES will be stored in the Ethereum The goal is for CrowdPainting to exist on its own, to be fully autonomous, and to never

, with over 1600 registered artists, at www.crowdpainting.com

ting was first conceived in 2012 by Alexandre Sallum. After remaining a and in the back of his head, in 2014 he decided to make it happen and

proceeded to learn the necessary skills to implement and develop it. After 9 months work, the he developed proprietary algorithms to optimize the system where

once a painting is saved no one can paint over it, resulting in a reduction of over 80% of the resource pixel analysis. Even with a virtually non-existing marketing budget,

CrowdPainting has acquired over 1600 registered active artists, has had over 172 million pixels resolution, would be over 20 x 10 meters in size!

Today, with the advent of blockchain technology, CrowdPainting is ready to take a leap into the future and become one with the world, existing autonomously, with limitless growth possibilities, offering economic incentives to those who partake, and lots of fun to all those watching it grow. Will

aims to become the world’s Artists can buy INK

ADDRESS for their , represented by

CrowdPainting DAO rganization) funds, so that the Ethereum Gas costs can be covered,

and b) to be distributed proportionally as determined by

, motivating artists to paint more and This motivation system transforms CrowdPainting into an investment and revenue

incentivizing users

the speed and redundancy of the in a fully decentralized manner. Only

will be stored in the Ethereum to exist on its own, to be fully autonomous, and to never

www.crowdpainting.com

by Alexandre Sallum. After remaining a decided to make it happen and

fter 9 months work, the proprietary algorithms to optimize the system where

the resource existing marketing budget,

CrowdPainting has acquired over 1600 registered active artists, has had over 172 million pixels

leap into the with limitless growth possibilities,

offering economic incentives to those who partake, and lots of fun to all those watching it grow. Will

Page 4: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

BUSINESS MODEL

To save an image into CrowdPainting, the artist will spend a small amount of INK.image, the more INK will be used. This INK will be splidevelopment, marketing and gas costs, and their CANVAS ADDRESSES POPULARITY SCORESCrowdPainting, he will receive an identifiableADDRESS will have a POPULARITY SCORE attached to it, which will be the result downvotes his painting receives.

In the future we can add new revenue streams. One such example would be to allow users to “buy” parts of the image in super high resolution, paying in INK an amount proportional to the size of the painting they want. This revenue would be maybe only amongst the CANVAS holders of the area that was bought

Demand for INK will grow as CrowdPainting becomes more popular, and because INK supply is fixed, the higher the demand for INK, the higher its price will be.

INK

CANVAS OWNERS

INK

To save an image into CrowdPainting, the artist will spend a small amount of INK. The bigger the be used. This INK will be split amongst the CrowdPainting DAO, to cover

gas costs, and to all currently participating artists, based on the sum of their CANVAS ADDRESSES POPULARITY SCORES. Every time a user spends INK to save an image into

identifiable CANVAS ADDRESS in return, and each CANVAS ADDRESS will have a POPULARITY SCORE attached to it, which will be the result of the upvotes and

In the future we can add new revenue streams. One such example would be to allow users to “buy” parts of the image in super high resolution, paying in INK an amount proportional to the size of the painting they want. This revenue would be split amongst all CANVAS holders, proportionallymaybe only amongst the CANVAS holders of the area that was bought – the DAO will decide!

Demand for INK will grow as CrowdPainting becomes more popular, and because INK supply is fixed, mand for INK, the higher its price will be.

CROWDPAINTING

ARTISTS

ETHEREUM NETWORK

GAS

CROWDPAINTING DAO

INK CANVAS

INK

The bigger the t amongst the CrowdPainting DAO, to cover

artists, based on the sum of a user spends INK to save an image into

ADDRESS in return, and each CANVAS of the upvotes and

In the future we can add new revenue streams. One such example would be to allow users to “buy” parts of the image in super high resolution, paying in INK an amount proportional to the size of the

split amongst all CANVAS holders, proportionally, or the DAO will decide!

Demand for INK will grow as CrowdPainting becomes more popular, and because INK supply is fixed,

CROWDPAINTING

Page 5: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

FEATURES

CrowdPainting’s main feature is that no one can paint over the paintings of others. You can however paint over your own paintings! Each painting, when saved, will be represented by a specific CANVAS ADDRESS, which will have its own POPULARITY SCORE, allowing artists to eCrowdPainting proportionally to their contributions.

Other than that, CrowdPainting also features a system of infinite expansion and zoom to allow users to view “the whole picture” easily and prevent drawings from being made so far off that never be seen. Whenever the canvas gets filled to a certain %, it expands, allowing more paintings to be made.

Drawing Tools

In terms of drawing tools, CrowdPainting currently offers the following:

• 08 different types of brushes, that can each be plethora of options.

• Rectangle, circle and line shapes• Smudge • Eraser • Dropper • Color Picker • Brush Size Picker • Undo/Redo • Save

Social Features

In terms of social features, CrowdPainting already has the following impl

• “Like” button, where users can like parts of the painting• “Artists” button, where users can view all artists that participated in a given section of the

painting. Within this window, users can click on each artist’s portrait to view only their contributions.

• “Comment” button, where users can comment on a given section of the painting.• “Top Areas”, where users can view sections of the painting ranked by number of likes, and

click on them to navigate to that specific area.• “Top Artists” where users can view artists ordered by score, and click on them to filter the

entire painting to show only their specific contributions.• “Recent Comments”, where users can view all recent comments made and click on them to

see in which sections of the painting the com• Facebook Like Button.

More brushes, tools and features can be implemented in the future by our Core team or by third party apps.

main feature is that no one can paint over the paintings of others. You can however paint over your own paintings! Each painting, when saved, will be represented by a specific CANVAS ADDRESS, which will have its own POPULARITY SCORE, allowing artists to effectively own CrowdPainting proportionally to their contributions.

Other than that, CrowdPainting also features a system of infinite expansion and zoom to allow users to view “the whole picture” easily and prevent drawings from being made so far off that never be seen. Whenever the canvas gets filled to a certain %, it expands, allowing more paintings to

In terms of drawing tools, CrowdPainting currently offers the following:

08 different types of brushes, that can each be adjusted with up to 2 variables, creating a

Rectangle, circle and line shapes

In terms of social features, CrowdPainting already has the following implemented:

“Like” button, where users can like parts of the painting “Artists” button, where users can view all artists that participated in a given section of the painting. Within this window, users can click on each artist’s portrait to view only their

“Comment” button, where users can comment on a given section of the painting.“Top Areas”, where users can view sections of the painting ranked by number of likes, and click on them to navigate to that specific area.

an view artists ordered by score, and click on them to filter the entire painting to show only their specific contributions. “Recent Comments”, where users can view all recent comments made and click on them to see in which sections of the painting the comment was made.

More brushes, tools and features can be implemented in the future by our Core team or by third

main feature is that no one can paint over the paintings of others. You can however paint over your own paintings! Each painting, when saved, will be represented by a specific CANVAS

ffectively own

Other than that, CrowdPainting also features a system of infinite expansion and zoom to allow users to view “the whole picture” easily and prevent drawings from being made so far off that they will never be seen. Whenever the canvas gets filled to a certain %, it expands, allowing more paintings to

adjusted with up to 2 variables, creating a

“Artists” button, where users can view all artists that participated in a given section of the painting. Within this window, users can click on each artist’s portrait to view only their

“Comment” button, where users can comment on a given section of the painting. “Top Areas”, where users can view sections of the painting ranked by number of likes, and

an view artists ordered by score, and click on them to filter the

“Recent Comments”, where users can view all recent comments made and click on them to

More brushes, tools and features can be implemented in the future by our Core team or by third

Page 6: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

TECHNOLOGY

Overview

CrowdPainting will use the InterPlanetarymanner. The image files will be accessed by the CrowdPainting API and translated into the core and third part apps, while important user data such as INK and CANVAS SCORES, will be stored on the Ethereum Blockchain.

Inter Planetary File System (IPFS)

IPFS is a peer-to-peer distributed file system that seeks to connect all computing devices with the same system of files. In some ways, IPFS is similar to the World Wide Web, but IPFS could be seen as a single BitTorrent swarm, exchanging objects within onprovides a high-throughput, contenthyperlinks. This forms a generalized Merkle directed acyclic graph (DAG). IPFS combines a distributed hash table, an incentivized block exchange, and a selfsingle point of failure, and nodes do not need to trust each other, except for everyconnected to. Distributed Content Delivery saves bandwidth and prevents DDoS attackstruggles with.

The filesystem can be accessed in a variety of ways, includbe added to the IPFS filesystem, making it available to the world. Files are identified by their hashes, so it's caching-friendly. They are distributed using a BitTorrentthe content aid in serving the content to others on the network. IPFS has a name service called IPNS, a global namespace based on PKI, serves to build trust chains, is compatible wmap DNS, .onion, .bit, etc. to IPNS.

CrowdPainting will use the InterPlanetary Files System (IPFS) to store image files in a decentralized manner. The image files will be accessed by the CrowdPainting API and translated into the core and third part apps, while important user data such as INK and CANVAS ADRESSES and POPULARITY

, will be stored on the Ethereum Blockchain.

peer distributed file system that seeks to connect all computing devices with the same system of files. In some ways, IPFS is similar to the World Wide Web, but IPFS could be seen as a single BitTorrent swarm, exchanging objects within one Git repository. In other words, IPFS

throughput, content-addressed block storage model, with contentThis forms a generalized Merkle directed acyclic graph (DAG). IPFS combines a

zed block exchange, and a self-certifying namespace. IPFS has no single point of failure, and nodes do not need to trust each other, except for every node they are

Distributed Content Delivery saves bandwidth and prevents DDoS attacks, which

The filesystem can be accessed in a variety of ways, including via FUSE and over HTTP. A local file can be added to the IPFS filesystem, making it available to the world. Files are identified by their hashes,

They are distributed using a BitTorrent-based protocol. Other users viewing the content aid in serving the content to others on the network. IPFS has a name service called IPNS, a global namespace based on PKI, serves to build trust chains, is compatible with other NSes and can

Files System (IPFS) to store image files in a decentralized manner. The image files will be accessed by the CrowdPainting API and translated into the core and

ADRESSES and POPULARITY

peer distributed file system that seeks to connect all computing devices with the same system of files. In some ways, IPFS is similar to the World Wide Web, but IPFS could be seen as

e Git repository. In other words, IPFS ontent-addressed

This forms a generalized Merkle directed acyclic graph (DAG). IPFS combines a certifying namespace. IPFS has no

node they are s, which HTTP

A local file can be added to the IPFS filesystem, making it available to the world. Files are identified by their hashes,

based protocol. Other users viewing the content aid in serving the content to others on the network. IPFS has a name service called IPNS,

ith other NSes and can

Page 7: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

CROWDPAINTING DAO

CrowdPainting by nature is supposed to be owned, used and managed by its collaborators. To make this possible we will be implementing a fully Decentralized Autonomous Organizatthe Ethereum Smart Contracts.

CrowdPainting Marketing & Development F

To ensure the DAO can carry out its determinations, we will be implementing a development fund which will be responsible for accordingly compensating altowards making CrowdPainting better and in carrying out what the DAO has determined.

Our current plan is to allocate approximately 2the fund, but this can be changed depending

Proposals and Voting

Any individual will be able to propose a request to the burn INK to stop spam. There will be a 1 month period for voting and submissions where the number of Yes/No votes are weighted by the number of in this voting procedure. At end of the month, wi

We weigh each vote by the amount of INK the voting address owns, in order to protectattacks.

To make the best use of these funds, we will implemown a significant amount of INK, and who have the network’s best interest at heart, will be able to vote monthly on budget proposals people submit to the network. At the end of the month, be paid to the winning proposals.

Community Participation and Opinion

By the time the DAO is implemented we want to make sure it adheres to the best practices available and to the needs and desires of our active community. We will be performing pools, research, open discussions and forums to hear and understand what makes most sense and what ouwants the most before the rules are set in motion and the DAO is fully implemented.

CrowdPainting by nature is supposed to be owned, used and managed by its collaborators. To make this possible we will be implementing a fully Decentralized Autonomous Organization (DAO) through

CrowdPainting Marketing & Development Fund

To ensure the DAO can carry out its determinations, we will be implementing a marketing & responsible for accordingly compensating all active actors that work

towards making CrowdPainting better and in carrying out what the DAO has determined.

approximately 2-3 % of all the INK used within CrowdPainting towards , but this can be changed depending on what the community wants.

Any individual will be able to propose a request to the CrowdPainting DAO. However, proposals will to stop spam. There will be a 1 month period for voting and submissions where the number

No votes are weighted by the number of INK tokens the voter holds. Anybody can participate in this voting procedure. At end of the month, winning proposals will be funded.

We weigh each vote by the amount of INK the voting address owns, in order to protect

To make the best use of these funds, we will implement a monthly voting framework. Users who , and who have the network’s best interest at heart, will be able to

vote monthly on budget proposals people submit to the network. At the end of the month,

Community Participation and Opinion

is implemented we want to make sure it adheres to the best practices available and to the needs and desires of our active community. We will be performing pools, research, open discussions and forums to hear and understand what makes most sense and what our community wants the most before the rules are set in motion and the DAO is fully implemented.

CrowdPainting by nature is supposed to be owned, used and managed by its collaborators. To make ion (DAO) through

marketing & l active actors that work

towards making CrowdPainting better and in carrying out what the DAO has determined.

used within CrowdPainting towards

CrowdPainting DAO. However, proposals will to stop spam. There will be a 1 month period for voting and submissions where the number

tokens the voter holds. Anybody can participate

against Sybil

Users who , and who have the network’s best interest at heart, will be able to

vote monthly on budget proposals people submit to the network. At the end of the month, INK will

is implemented we want to make sure it adheres to the best practices available and to the needs and desires of our active community. We will be performing pools, research, open

r community

Page 8: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

ROADMAP

CrowdPainting’s development started in 2014 and has ever since been maintained and updated with new features, including new painting tools, algorithm optimizations to reduce server loads, graphic interface improvements, mobile ready interface, amongst others.

These features have paved the way into the future where we fully integrate CrowdPainting into the blockchain and allow it to exist autonomously and decentralized, owned and managed by its contributing artists and collaborators.

JAN/2014 – DEVELOPMENT START

APR/2014 – GRAPHIC USER INTERFACE REVAMP

NOV/2014 – DRAWING ALGORITHM OPTIMIZATION

FEB/2015 – CONTINUED ARTISTS/USERS ACQUISITION

JUN/2015 – V02 LAUNCH WITH MANY NEW FEATURES

APR/2017 – SERVER MIGRATION

NOV/2017 – CROWDFUNDING

JUN/2014 – ADDITIONAL FEATURES IMPLEMENTED

OCT/2014 – V01 LAUNCH

Q1 / 2018 – BLOCKCHAIN

MAY/2016 – MOBILE READY INTERFACE COMPLETE

Q3 / 2018 ONWARDS AND IMPLEMENTATION OF DAO VOTED NEW FEATURES

Q2 / 2018 – DAO IMPLEMENTATION

development started in 2014 and has ever since been maintained and updated with new features, including new painting tools, algorithm optimizations to reduce server loads, graphic interface improvements, mobile ready interface, amongst others.

res have paved the way into the future where we fully integrate CrowdPainting into the blockchain and allow it to exist autonomously and decentralized, owned and managed by its

DEVELOPMENT START

GRAPHIC USER INTERFACE REVAMP

DRAWING ALGORITHM OPTIMIZATION

CONTINUED ARTISTS/USERS ACQUISITION

V02 LAUNCH WITH MANY NEW FEATURES

SERVER MIGRATION

CROWDFUNDING ICO

ADDITIONAL FEATURES IMPLEMENTED

V01 LAUNCH

BLOCKCHAIN INTEGRATION

MOBILE READY INTERFACE COMPLETE

ONWARDS – CONTINUED DEVELOPMENT, MARKETING AND IMPLEMENTATION OF DAO VOTED NEW FEATURES

DAO IMPLEMENTATION

development started in 2014 and has ever since been maintained and updated with new features, including new painting tools, algorithm optimizations to reduce server loads, graphic

res have paved the way into the future where we fully integrate CrowdPainting into the blockchain and allow it to exist autonomously and decentralized, owned and managed by its

CONTINUED ARTISTS/USERS ACQUISITION

V02 LAUNCH WITH MANY NEW FEATURES

CONTINUED DEVELOPMENT, MARKETING

Page 9: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

TEAM

Alexandre Sallum

CEO & Technical Development

Engineer, University of São Paulo,currently Managing Partner at

Entrepreneur, blockchain enthusiast Alexandre has gathered years of experience in finance, strategic consulting and real estate, develop and manage CrowdPainting into a art landscapes.

Larissa Daud

Marketing and Promotion

International Relations,Brazil - Monsanto, Troféu Cidade São Paulo, JJS, Pisos Daud

Social network and marketing expert. and promotion of many famous eventsis held every year. Larissa will be responsible for promotinginteracting with users, managing social profiles, and developing our community of fans, artistinvestors and enthusiasts.

Luiz Henrique Elias

Business Management

Engineer, Fundação Educacional Inacianaand Company for 5 years.

Vast experience in managing businesses and in generating consistent positive results. Luiz will guarantee that CrowdPainting strives as a DAO and as a business by applying the knowledge he acquired throughout the years solving some of the world’s biggest companies’ problems.

Rudolph del Sar

Art Advisor.

3D Animation & Visual Effects Program, Canada

3D modeler and texture artist. Works for highdevelop the art tools, make sure they work and are adequate for artists to use and create awesome paintings! Take a look at his work here:

Alexandre Sallum

al Development

University of São Paulo, Brasil - Monashees, ECOM group, McKinsey, currently Managing Partner at CSallum.

and developer since the age of 12. Besides developing, Alexandre has gathered years of experience in many complementary areas such as venture capital, finance, strategic consulting and real estate, giving him the widespread set of skills necessary to develop and manage CrowdPainting into a successful project that will impact the cryptocurrency and

Marketing and Promotion

International Relations, Escola Superior de Propaganda e Marketing, São Paulo, Monsanto, Troféu Cidade São Paulo, JJS, Pisos Daud

ial network and marketing expert. Responsible for the brand awareness, social profile, marketing and promotion of many famous events, including the official São Paulo Anniversary Marathon, which

will be responsible for promoting and marketing CrowdPainting, as well as interacting with users, managing social profiles, and developing our community of fans, artist

Elias

Business Management

Fundação Educacional Inaciana, São Paulo, Brazil - Expert for 5 years.

Vast experience in managing businesses and in generating consistent positive results. Luiz will guarantee that CrowdPainting strives as a DAO and as a business by applying the knowledge he

cquired throughout the years solving some of the world’s biggest companies’ problems.

& Visual Effects Program, Vancouver Film School, Vancouver,

Works for high-profile names such as DreamWorks and hdevelop the art tools, make sure they work and are adequate for artists to use and create awesome paintings! Take a look at his work here: http://dropr.com/rudolph.

Monashees, ECOM group, McKinsey,

Besides developing, areas such as venture capital,

giving him the widespread set of skills necessary to successful project that will impact the cryptocurrency and

Escola Superior de Propaganda e Marketing, São Paulo,

Responsible for the brand awareness, social profile, marketing including the official São Paulo Anniversary Marathon, which

and marketing CrowdPainting, as well as interacting with users, managing social profiles, and developing our community of fans, artists,

at McKinsey

Vast experience in managing businesses and in generating consistent positive results. Luiz will guarantee that CrowdPainting strives as a DAO and as a business by applying the knowledge he

cquired throughout the years solving some of the world’s biggest companies’ problems.

, Vancouver,

and helps us develop the art tools, make sure they work and are adequate for artists to use and create awesome

Page 10: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

ICO RESOURCES

Our objective is to raise enough resources to allow our team to work full time on this project for at least two years, and to invest as much

We plan to make the experience as userinto using CrowdPainting as well as creating a broader, real and fun motive for people to learn about and use cryptocurrencies, attracting more consciousness, knowledge and capital to Cryptocurrencies as a whole.

ICO Structure

10 000 000 INK tokens will be issued. No more tokens will ever be created.

Out of all INK tokens created:

5 000 000 will be available for fundraising

1 000 000 will be held by the CrowdPainting DAO

1 000 000 will be distributed to all users who used the current version of CrowdPainting anus develop and test tools, gave us feedback,

3 000 000 will be distributed amongst developers, advisors and contributors

If the amount of resources raised is not enough for the team to work full time on the project, we will still proceed with the implementation however will have to adjust the roadmap accordingly.unsold fundraising tokens will be burned.

Estimated ICO Market Cap: USD 1 500

Estimated Fundraising: USD 750 000 (considering 1 ETH = USD 300).

Financing Structure

30% - Technical Development

40% - Marketing

10% - Project management and administration

10% - Legal services

10% - Contingencies

objective is to raise enough resources to allow our team to work full time on this project for at and to invest as much as possible in marketing and partnerships.

We plan to make the experience as user-friendly as possible, and hope to quickly attract many users into using CrowdPainting as well as creating a broader, real and fun motive for people to learn about and use cryptocurrencies, attracting more consciousness, knowledge and capital to Cryptocurrencies

tokens will be issued. No more tokens will ever be created.

000 will be available for fundraising at a price of 1 Ether for 2 000 INK;

000 will be held by the CrowdPainting DAO;

will be distributed to all users who used the current version of CrowdPainting anus develop and test tools, gave us feedback, moral support, etc.;

ed amongst developers, advisors and contributors.

rces raised is not enough for the team to work full time on the project, we will still proceed with the implementation however will have to adjust the roadmap accordingly.unsold fundraising tokens will be burned.

000 (considering 1 ETH = USD 300).

Estimated Fundraising: USD 750 000 (considering 1 ETH = USD 300).

management and administration

objective is to raise enough resources to allow our team to work full time on this project for at

ckly attract many users into using CrowdPainting as well as creating a broader, real and fun motive for people to learn about and use cryptocurrencies, attracting more consciousness, knowledge and capital to Cryptocurrencies

will be distributed to all users who used the current version of CrowdPainting and helped

rces raised is not enough for the team to work full time on the project, we will still proceed with the implementation however will have to adjust the roadmap accordingly. Any

Page 11: DECENTRALIZED SOCIAL-ECONOMIC ART … WHITEPAPER.pdf · Cr owdPainting asta Decentralized Social ... nce a painting is sav d o one ca paint over it, ... • Smudge • Eraser •

VALUATION

CrowdPainting’s value will depend largely on the community it manages to create. The fact that paintings can never be painted over or deleted from the canvas mean that besidesentertainment factor and art value, CrowdPaintingskill check, high-res image sourcing/selling, amongst many other uses.

CrowdPainting as a Social Medium

Considering the social capabilities of CrowdPainting, where users are able to interact, at DeviantArt, that was sold for USD 36 million¹.

CrowdPainting as a Work of Art

Recently a Basquiat was sold for USD 110 miAs an unique art project that never ceases to grow and to become more complex, involvcollaboration of thousands, possibly millions of artists, CrowdPainting has the potential to be worth as much as or even more than these famous paintings.

CrowdPainting as a Decentralized Social

Being able to be a part of CrowdPainting, leave your message to the world, share your art with other enthusiasts and appreciators, and be remembered forever, that’s

Sources: 1:https://techcrunch.com/2017/02/23/website-builder2:http://fortune.com/2017/05/19/basquiat-painting-3:https://www.theguardian.com/artanddesign/2015/feb/07/paul

CONTACT

We will be more than happy to chat, have some coffee (if you can reach us in São Paulo), your doubts and concerns and listen to your opinions, suggestions, praises and criticisms. Send us an email at [email protected]

CrowdPainting’s value will depend largely on the community it manages to create. The fact that paintings can never be painted over or deleted from the canvas mean that besides

, CrowdPainting could be used as advertising, portfolio exposition, res image sourcing/selling, amongst many other uses.

CrowdPainting as a Social Medium

Considering the social capabilities of CrowdPainting, where users are able to interact, we can look up , that was sold for USD 36 million¹.

a Basquiat was sold for USD 110 million², Nafea Faa Ipoipo sold for nearly USD 300 millionAs an unique art project that never ceases to grow and to become more complex, involvcollaboration of thousands, possibly millions of artists, CrowdPainting has the potential to be worth as much as or even more than these famous paintings.

CrowdPainting as a Decentralized Social-Economic Art Experiment

CrowdPainting, leave your message to the world, share your art with other enthusiasts and appreciators, and be remembered forever, that’s priceless.

builder-wix-acquires-art-community-deviantart-for-36m/ -auction-record-maezawa/

//www.theguardian.com/artanddesign/2015/feb/07/paul-gauguins-when-will-you-marry-becomes-most-expensive

We will be more than happy to chat, have some coffee (if you can reach us in São Paulo), to your opinions, suggestions, praises and criticisms. Send us an and we will reply as soon as possible!

CrowdPainting’s value will depend largely on the community it manages to create. The fact that paintings can never be painted over or deleted from the canvas mean that besides the

advertising, portfolio exposition,

we can look up

sold for nearly USD 300 million³. As an unique art project that never ceases to grow and to become more complex, involving the collaboration of thousands, possibly millions of artists, CrowdPainting has the potential to be worth

CrowdPainting, leave your message to the world, share your art with other

expensive-artwork-ever

We will be more than happy to chat, have some coffee (if you can reach us in São Paulo), answer to your opinions, suggestions, praises and criticisms. Send us an