december 2018 - iot one basic deck & useca… · december 2018. 3.000.000.000 images are...
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DashmoteAmsterdam, New York, Vienna, Shanghai
A.I. Image Analytics Platform
December 2018
3.000.000.000 Images are uploaded every single day
Turn images into insights3
Dashmote uses Computer Vision and Natural Languages Processing to uncover new actionable insights
Portfolio:Coca-ColaGlass 0,25L€2,5
Concepts:BrunchFriendsFresh & Sweet
Text:#frenchtoast#brunch@cocacola@terpentijn
Location:Amsterdam
The Netherlands
Objects:Restaurant boatOutdoor terrace
Analytics:35,247 views
2,842 likes1,293 comments
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2. A.I. Image Analytic Platform
Visual Location Intelligence
Visual Trend Analysis
Visual Brand Intelligence
OUTCOME
▪ Based on the performance of your content discover the elements that push your audience to engage
▪ Analyse and benchmark content & engage with the audience
▪ Identify the moments of consumption and gain strategic insights
CAPABILITIES
▪ Visual content analysis
▪ Competition benchmark
▪ Visual content sentiment analysis
▪ Track the mentions of your brand & moments of consumptions
Logo: Philips
Logo: Philips
Language: Finnish
Sentiment: Positive
Associated Words: • “Awesome”• “Before & after”• “Clean”
Increase of 30% in user generated posts about Oneblade in Finland
Tag: OneBlade
60% of images associated with Oneblade contain beards & 40% a clean shave
Visual Brand Intelligence
OUTCOME
▪ Identify and quantify global visual trends and understand the impact at local level so you better guide the product and content strategy
▪ Discover the deepest consumer insights from demographics to affinities and interests
▪ Shape your product development & communication strategy based on the language and values of your target audience
CAPABILITIES
▪ Trend discovery and quantification
▪ Consumer Insights analysis
▪ Follower & competitor Analysis
Momentum of a trend
Size & Overview Metrics
Related topics
Visual Trend Analysis
OUTCOME
▪ Learn more about your prospective (retail) locations
▪ Segment your location in depth and build robust lead scoring mechanisms
▪ Localize your opportunities on a geographical basis
CAPABILITIES
▪ Visual Lead Identifier
▪ Location identifiers (Retail store, Bars, Hotels, Malls etcetera)
▪ Merge lead data with social data
Location: Mr. Porter
• 120% increase in social posts
• 300% in likes of posts from the location
Person
Sentiment: Positive
Visual Location Intelligence
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Video’s
https://www.youtube.com/watch?v=wQvQ5hHmtpo&feature=youtu.be
https://www.youtube.com/watch?v=hu_pZZVC6wQ&feature=youtu.be
3. How we differentiate?
Dashmote provides you with an operator analytics platform
• Always-on monitoring
• Data driven, detailed and accurate insights
• Faster than traditional methods
• Integration of raw data in internal databases or CRM systems
Turn images into insights11
Turn images into insights12
Best B2B Start-up from Europe 2018 according to:
Runner-up National Championship Pitching 2016
Top Hunted on Product Hunt 05/16
Runner-up IBM cognitive technology Competition 2016
Alumnus Deeptechzone '17
Alumnus E-commerce '15 Startupbootcamp
Alumnus Ready to Scale '17
Runner-up 25 under 25 by Sprout 2016Awarded Best B2B Startup by Google, McKinsey and Rocket internet ‘18
Winner University of Cambridge Innovation Award 2017
Winner & Finalist Handson.tv Startup Tour 2017
Winner Amsterdam Student Entrepreneur Award 2017
Finalist LDV Vision Summit Competition 2017
Winner China Incubation Summit 2017
Winner MIT Xplore US Scale-up Program
Winner Heineken Innovation Challenge 2017
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CASE Beverage market insights
Turn images into insights14
CHALLENGE
Gaining insights in the size, growth and persistency of market opportunities can be tough.
Prioritize opportunities and decide how to pursue, in which markets and via which channels.
Beverage market insights
Turn images into insights15
OUR SOLUTION
Based upon a large variety of sources and through the use of our computer vision and natural language processing algorithms market insights were established.
A time series analysis enabled our client to:
1) Accurately predict which trend to pursue
2) Pursue their clients with the right products
3) Pursue their clients via the right channels
Beverage market insights
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CASE Coffee Industry Consumer Insights
Turn images into insights17
CHALLENGE
Understanding what are the trends and preferences influencing customer’s choice in coffee in the Chinese market.
Choosing a strategy to launch a ready-to-drink (RTD) coffee in an innovative way through alternative channels.
Coffee Industry Consumer Insights
Turn images into insights18
OUR SOLUTION
Identifying the main trends related to the three segments: Ready To Drink, Fresh and Instant Coffee market.
Identify moment consumption and major trends in coffee drinks and outlets.
Identify the competitors and influencers that are associated with the various trends.
Coffee Industry Consumer Insights
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THANK YOU!
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Dashmote B.V.
www.dashmote.comRokin 86
1012 KX Amsterdam The Netherlands
Amsterdam | New York | Vienna | Shanghai