december 2013. our vision to be the premier reference point for all topics relating to veterinary...
TRANSCRIPT
December 2013
Our Vision
To be the premier reference point for all topics relating to
veterinary science & the veterinary profession.
To be the premier reference point for all topics relating to the veterinary
profession: including veterinary careers, veterinary science, animal
production, and public policy.
Our Mission
To drive the success of the veterinary
profession; to benefit animals, the community
& our members.
“One AVA”
Our strategic priorities
• Planning an effective veterinary workforce.
• Ensuring economic sustainability.
• Filling the gap in government services.
• Better regulation. • Fighting anti microbial
resistance.
Effective advocacy
• Develop veterinary workforce stock and flow model, ideally with government support (December 2014)
• Veterinary industry award review ( Mid 2014)
• Pet insurance taskforce deliver code of conduct & resources (May 2014)
• Antimicrobial prescribing resources (March 2014) • External government relations consultant to
deliver workforce survey funding & national recognition
An effective voice for the profession
Effective advocacy 2015
• Economic Analysis of profession: using existing sources on supply, demand, fees charged and impact of profitability on remuneration
• Cost / benefit analysis of nation registration • Develop the AVA model of Govt / private
partnership for veterinary services
An effective voice for the profession
Community Awareness
• Undertake research into community perceptions of the veterinary profession (April 2014, … from 2013)
• Plan and implement communications strategy using the community awareness research results (September 2014)
In 2015 • Undertake research into community perceptions
re equine and farm animals
Promote the value of veterinary science and the real cost of health care
Differentiation
• Launch & promote EBSCO library (March 2014)• Trial AVA / AVAPM practice membership (May
2014) • Roll out VetEd excellence award and program
and promote VetEd points system (March 2014)
• Promote AVJ to stakeholders (universities, ANZCVS, research, industry, SIGs) December 2014
• Keep closer alliances with ANZCVS & NZVA on the agenda.
• Work towards only 1 veterinary practice group
Only AVA speaks for the profession, and only AVA members get…
Membership culture
• Endorse model for increased associate membership (Feb 2014)
• Redesign of all membership marketing and information material (launch March 2014, …from 2013)
• Implement a trial AVA practice membership / AVAPM practice membership (May 2014, … from 2013)
• Review trial of WA Facebook new graduate group (September 2014,… from 2013)
• Social media acquisition campaign (September 2014)
• Review impact of new graduate program on membership retention (December 2014, … from 2013).
Time to think outside the square
Membership culture 2015
• New acquisition campaigns using incentives• Endorse model for increased associate
membership (Feb 2014)• Move from trial to operational AVA practice
membership / AVAPM practice membership• Review of code of conduct • Review impact of new graduate program on
membership retention (December 2014, … from 2013).
Time to think outside the square
Membership engagement
• Launch online access to all VetEd resources and new resources via EBSCO (Ntl conference May 2014)
• Trial new media, video & CEO/President blogs, for member communication (August 2014 – carried from 2013)
• Implement member communications strategy - website news section and use of Informz (Roll out June 2014, strategy delivered 2013)
• Rev up Litmus group: 100 active members\response rate of 65% (1st survey March 2014) More engaged members means a more
effective AVA...
Membership engagement 2015• Ongoing implementation of coordinated
communications strategy - website / news section / Informz
• Increasing use of social media • Increasing use of new media, video, blogs, for
member communication• Recognition program for older & long term
members
More engaged members means a more effective AVA...
Right people, right roles
• Develop staff induction process to build understanding of the profession (June 2014)
• Move staff appraisal system to single date (August 2014)
• Develop volunteers leadership program. (January 2014)
• Policy on payment of honoraria across the AVA (February 2014)
• Sydney workshop for all AVA staff (budget contingent … from 2014)
Help everyone – board, staff, and committees - to be engaged advocates for the AVA.
• Every AVA group will have administrative support in 2014.
Cohesive structure
• Upgrade iMIS and IT as per project plan (… 2013)
• Upgrade accounting system (July14 – … from 2013 )
• Finalise ACES/CHEDS online (May 14 - … from 2013)
• Policy for consistent event pricing of registration fees, exhibition, and sponsorship arrangements across all events (March 2014, …from 2013)
• Discussion paper on long term strategic challenges for AVA CPD and conferencing including an analysis of all conference CPD activity 2012-2013. (For Group Summit May 2014)
Cohesive structure 2015
• “Brand overhaul” for consistency of all communication material across all media and all AVA groups.
• Structure to better support advocacy, CPD, support for all groups, and group leadership model. (Feb 2014, … from 2013)
• Full review (external) of AVA CPD, conferencing and other business activities.
• Delivery of business plan for AVA CPD, conferencing and other business activities.
Good Governance
• Introduce presidential election software and online voting (March 2014 elections)
• Annual revision of group policies and procedures presented to Group Summit (March 2014)
• Update Board Charter for a user friendly version (May 2014)
• Continue to improve online management of Board meetings and access to all Board documents
For 2015, ask the board…. ?
Our Values
• Collegiality: We respect, listen to and support our colleagues.
• Integrity: We tell the truth, behave ethically and do what we say we will do.
• Knowledge: We base our decisions on evidence and actively seek out knowledge.
• Innovation: We recognise that creativity and new ideas will lead the way to the future.
• Excellence: We strive for the highest possible standards in everything we do.
• Animal welfare: The health and welfare of animals is our key concern.
The only constant is change.
Heraclitus (535-475BC)