deca insight | sept.-oct. 2015
DESCRIPTION
ÂTRANSCRIPT
CHAPTER RESOURCES Discover DECA’s EPIC Chapter Campaigns.
PAGE 2
CURRICULUM & INSTRUCTION: DECA’s entrepreneurship lineup is going lean.
PAGE 3
COMPETITIVE EVENTSLearn the changes to DECA’s entrepreneurship competitive events.
PAGE 3
MARK YOUR 2015-2016 CALENDARPlan your EPIC year with the calendar of important dates and deadlines!http://bit.ly/deca20152016
KEEPING YOUR CHAPTER’S SOCIAL MEDIA PAGES FRESHDownload a content calendar template, presentation and social media guide. http://bit.ly/keepsocialfresh
TOP 3 TIPS FOR PLANNING YOUR PROGRAM OF LEADERSHIPDrive success in your chapter this year by putting together an EPIC Program of Leadership.http://bit.ly/epicpol
SBE ADVISORY COUNCIL HOLDS ANNUAL MEETINGLearn key updates and initiatives that support your school-based enterprise. http://bit.ly/decasbe15
BUSINESS OPERATIONS RESEARCH TOPIC Access online resources to help with this year’s research topic.http://bit.ly/2016researchtopic
NEW SAMPLE COMPETITIVE EVENTS VIDEOSUse these new videos to introduce DECA’s competitive events to your members.http://bit.ly/decasamplecevideos
GET MORE WITH DECA DIRECT ONLINEONE EPIC YEAR IN
DECA AWAITSThe DECA experience is unique—it’s big, it’s bold, it’s unforgettable, it’s epic. This is the year to go beyond the usual or ordinary. It’s the year to say, “I did it all.” It’s time to be epic. Here are some ways your chapter can #beDECAepic this year:
EPIC NETWORKING – Get connected with DECA through our social media and decadirect.org. Sign up to be an official DECA social media correspondent.
EPIC CAMPAIGNS – Take your chapter on an epic adventure and earn recognition through DECA’s Chapter Campaigns.
EPIC CONFERENCES – Epic educational experiences await at DECA’s conferences this year. From Austin to Kansas City to New York City to Orlando to Nashville, the epic opportunities await!
EPIC CHALLENGES – Make the most epic videos in DECA’s video challenges, including the DECA Idea Challenge, Herff Jones Challenge and FIDM Challenge.
EPIC ENTERPRISES – Take your school-based enterprise to epic proportions. Start one. Apply for certification. Certify your members.
Consult the DECA Guide or www.deca.org/high-school-programs for a comprehensive listing of DECA programs.
■ WWW.DECADIRECT.ORG
DECA WELCOMES SARAH WILLIAMSDECA welcomes Sarah Williams as the Assistant Director of the High School Division. Sarah brings a wealth of experience as a former DECA chapter advisor and chartered association advisor. Her responsibilities include chapter recruitment, developing resources for chapters, managing DECA’s emerging leader series and recognition programs and leveraging the executive officer team to support the high school division goals. Contact Sarah at [email protected] or (703) 860-5000.
www.deca.org/high-school-programs/high-school-chapter-campaignsEarn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate.
Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
CELEBRATE DECA MONTH IN
NOVEMBER
Activities must occur during November 16-23, 2015. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.
MEMBERSHIP
EPIC CAMPAIGNS
MORE STUDENTS THAN LAST YEAR
ALUMNI PROFESSIONALS
DEADLINE 12.1.15
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate.
Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
IDEA CHALLENGE ENTRIES
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
SCHOOL/COMMUNITY OUTREACH ACTIVITIES
GLOBAL ENTREPRENEURSHIP WEEK
Guide your membership efforts by meeting these goals.
Conduct these activities from the beginning of your school year through DECA Month.PROMOTIONAL
SCHOOLOUTREACH ACTIVITIES
SUCCESS STORIESOF ALUMNI
COMMUNITYOUTREACH ACTIVITIES
Conduct a community service activity from the beginning of your school year through DECA Month.COMMUNITY SERVICE
OR MORE COMMUNITYSERVICE ACTIVITIES
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
FORM OF PUBLICITYOR PROMOTION
DEADLINE 12.1.15
Advocate during Career and Technical Education Month in February.ADVOCACY
SCHOOLOUTREACH ACTIVITIES
PUBLIC POLICY MAKERS OUTREACH
COMMUNITYOUTREACH ACTIVITIES
DEADLINE 3.1.16
These changes are a result of recommendations from DECA’s Competitive Events Taskforce comprised of chapter advisors, association advisors, representatives from the Kauffman Foundation and International Franchise Association Educational Institute and postsecondary instructors. The DECA Inc. Board of Directors approved the recommendations.
Entrepreneurship is driving the global economy. DECA is pleased to introduce a series of
improvements to its entrepreneurship competitive events that will make the student experience more authentic and more connected to both
postsecondary education and industry.
GOES LEAN IN ENTREPRENEURSHIP
NEW FOR THE 2015–2016 SCHOOL YEAR
ENIENTREPRENEURSHIP
INNOVATION PLAN
EIPINNOVATION PLAN will have new guidelines that follow a portion of the lean business model.
ENPIENTREPRENEURSHIP
PARTICIPATINGCreating an Independent Business
ESBSTART-UP BUSINESS PLAN will have new guidelines that follow the lean business model.
ENPFENTREPRENEURSHIP
PARTICIPATINGFranchising Business
EFBFRANCHISE BUSINESS PLAN will have new guidelines that follow the Small Business Administration’s business plan model.
EIBINDEPENDENT BUSINESS PLAN will have new guidelines that follow the lean business model and require significant financial projections.
ENWENTREPRENEURSHIP
WRITTEN
ENGBENTREPRENEURSHIP
Growing Your Business
EBGBUSINESS GROWTH PLAN will have modifications to the guidelines.
IBPINTERNATIONAL BUSINESS PLAN will follow the lean business model with a section to discuss the country where the business is to be conducted.
IBPINTERNATIONAL BUSINESS PLAN
BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS
ENTREPRENEURSHIPEVENTS
PROBLEMList the top three problems your product/service is addressing.
SOLUTIONWhat are the top three features of your product/service?
UNIQUE VALUE PROPOSITIONWhat is the single, clear, compelling message that states why your product/service is different and worth buying?
COMPETITIVE ADVANTAGEWhat about your product/service means that it cannot be easily copied or bought?
CUSTOMER SEGMENTSWho are the target customers?
KEY METRICSWhat are the key activities that must be measured?
CHANNELSWhat are the pathways to customers?
COST STRUCTUREWhat are the customer acquisition costs, distribution costs, human resources costs and additional costs?
REVENUE STREAMSWhat are the revenue model, the life time values, the revenue and the gross margin?
LEAN BUSINESS MODEL CANVASMore and more entrepreneurs are framing their business models using a “canvas” as a way to present the key components of a business model on one piece of paper. Once the key components have been identified, the details of the business plan and model can be filled in using more detail. The lean business model canvas has nine (9) sections or components. Below are brief explanations of the components.
LEAN MODEL CANVAS COMPANY NAME DATE:ITERATION:
PRODUCT
PROBLEMList the top three problems your product/service is addressing.
SOLUTIONWhat are the top three features of your product/service?
UNIQUE VALUE PROPOSITIONWhat is the single, clear, compelling message that states why your product/service is different and worth buying?
COMPETITIVE ADVANTAGEWhat about your product/service means that it cannot be easily copied or bought?
CUSTOMER SEGMENTSWho are the target customers?
KEY METRICSWhat are the key activities that must be measured?
CHANNELSWhat are the pathways to customers?
COST STRUCTUREWhat are the customer acquisition costs, distribution costs, human resources costs and additional costs?
REVENUE STREAMSWhat are the revenue model, the life time values, the revenue and the gross margin?
LEAN BUSINESS MODEL CANVASMore and more entrepreneurs are framing their business models using a “canvas” as a way to present the key components of a business model on one piece of paper. Once the key components have been identified, the details of the business plan and model can be filled in using more detail. The lean business model canvas has nine (9) sections or components. Below are brief explanations of the components.
LEAN MODEL CANVAS COMPANY NAME DATE:ITERATION:
MARKET
DECA’S ENTREPRENEURSHIP EVENTS AND THE LEAN BUSINESS MODELOne key benefit of the Lean Business Model Canvas and DECA’s new entrepreneurship guidelines is that each event utilizes components of the canvas, allowing the teacher to use only one model for these events and allowing students to continue to expand on their plans through multiple competitive events. The chart below clearly shows which components of the lean business model canvas are used in each of DECA’s Entrepreneurship Events.
Inno
vati
on
Pla
n (E
IP)
Star
t-up
Bus
ines
s P
lan
(ESB
)
Ind
epen
den
t
Bus
ines
s P
lan
(EIB
)
Inte
rnat
iona
l B
usin
ess
Pla
n (I
BP
)
EXECUTIVE SUMMARYOne-to three-page summary of the business model
X1 page
X1 page
X1-3 pages
X1-3 pages
ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATIONA. Economic, political and legal analysis of the trading countryB. Trade area and cultural analysis
X
PROBLEMList the top three problems your product/service is addressing. X X X X
CUSTOMER SEGMENTSWho are the target customers? X X X X
UNIQUE VALUE PROPOSITIONWhat is the single, clear, compelling message that states why your product/service is different and worth buying?
X X X X
SOLUTIONWhat are the top three features of your product/service? X X X X
CHANNELSWhat are the pathways to customers? X X X
REVENUE STREAMSA. What is the revenue model?B. What are the life time values?C. What is the revenue?D. What is the gross margin?
X X X
COST STRUCTUREA. What are the customer acquisition costs?B. What are the distribution costs?C. What are the human resources costs?D. Additional costs?
X X X
DETAILED FINANCIALSA. Projected income statements by month for the first year’s operation (sales, expenses, profit/loss)B. Projected cash flow for the first yearC. Projected cash flow by month for the first year’s operationD. Projected balance sheet, end of first yearE. Projected three-year planF. A brief narrative description of the planned growth of the proposed business, including financial resources and needsG. Proposed plan to meet capital needs
X X
KEY METRICSWhat are the key activities that must be measured? X X X
COMPETITIVE ADVANTAGEWhat about your product/service means that it cannot be easily copied or bought?
X X X
CONCLUSIONSpecific request for financing, summary of key points supporting the financial request
X X X X
BIBLIOGRAPHY X X X X
APPENDIXAn appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important enough to include in the body; these might include sample questionnaires used, letters sent and received, general background data, minutes of meetings, etc.
X X X X
RESOURCESThere are many, many videos, books, podcasts, online courses, seminars, etc. related to the lean business model canvas. Below is a list of suggested resources to begin learning more about this topic.
BOOKSRunning Lean: Iterate from Plan A to a Plan That Works (Lean Series)By Ash Maurya
Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBy Alexander Osterwalder and Yves Pigneur
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)By Alexander Osterwalder and Yves Pigneur
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesBy Eric Ries
ONLINE COURSESLean Canvas Coursehttp://bit.ly/leanmodelcourse
How to Build a Startuphttp://bit.ly/howtobuildastartup
VIDEOSCapture Your Business Model in 20 Minutes - Lean Canvashttp://bit.ly/leanmodelcanvas
The Lean Canvas Business Model Creating The Killer Business Planhttp://bit.ly/leancanvasmodel
Lean Startup Summaryhttp://bit.ly/leanstartupsummary
WEBSITESLeanstackhttp://leanstack.com
Business Model Canvas vs. Lean Canvashttp://bit.ly/comparecanvas
Lean Canvas Process and Exampleshttp://bit.ly/leanprocess
Social Lean Canvashttp://socialleancanvas.com
Lean Launch Labhttps://www.leanlaunchlab.com
NOTESDECA’s Franchise Business Plan (EFB) does not follow the lean business methodology and terminology. It utilizes the Small Business Administration (SBA) business model and terminology.
DECA’s Business Growth Plan (EBG) does not follow the lean business methodology and terminology. It utilizes a unique outline focused on assessing how an existing business can grow and expand.
SHOPONLINE
SEE IT
WANT IT
GET IT W W W . S H O P D E C A . O R G
JOIN US AT THE 2016
DECA AMPEDJUNE 21-24, 2016 | DENVER, CO Johnson & Wales University Denver Campus
deca.org/amped
CORRESPONDENCEDECA Insight1908 Association DriveReston, VA 20191-1594(703) [email protected]
THIS EDITIONSept./Oct. 2015 No. 21Copyright ©2015 by DECA Inc.
Published four times each year by DECA Inc.
Sept./Oct. Nov./Dec. Jan./Feb. April/May
PUBLISHERPaul A. Wardinski
EDITORChristopher Young
EDITORIAL COMMITTEEJanelle ScudderShane ThomasMichelle Walker