dec news 2010
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Volume 2, Issue 13
DECEMBER 2010
A S H L E Y F U R N I T U R E U P D A T E F O R
D E L A W A R E , N E W J E R S E Y &
P E N N S Y L V A N I A
Ashley
Update
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Featured Products150 San Marco
With the stylish look of the flowing arms and sweeping shaped feet, con-
temporary designed upholstery collections are designed to capture the
style and beauty that fits perfectly into any decor. The San Marco Dur-
aBlend upholstery collection takes the exciting contemporary design and
adds the plush supportive comfort you deserve to complete your living
area. Available in Bark, Chocolate and Ivory.
76600 Varsity
Available in Caf (as shown) and Mocha
Introduced in High Point, this is available for shipment in 2 weeks. Wrapped
beautifully in a soft earth-toned upholstery fabric, the plush padded arms and
divided back combines flawlessly with the chaise pad seating to create the re-freshing and comfort metro modern design of the Varsity upholstery collection.
Contact your Marketing Specialist for SPECIAL PRICING!
B430 - Holfield
With the inviting warm finish and cottage style details, the "Holfield" bedroom
collection takes beautiful country designed furniture to a level that is sure to
enhance the atmosphere of any home decor. The burnished brown finish flows
smoothly over the select oak veneers of the deeply turned posts and decorative
pilasters bringing out the artistic craftsmanship quality of the furniture collection.
Winning with Loss Leaders by Tom RyanAn article in SmartMoneyexplains howretailers make money on 50-percent-offdeals and offers some tips for consumerslooking to capitalize on the best of them.
Adrienne Tennant, an analyst at JanneyMontgomery Scott, told the consumermagazine that the steep-yet-temporarymarkdowns are essentially loss leadersdesigned to bring customers in. The hope isthat they'll buy more full-price items dur-
ing the visit but many are also designed todrive multiple visits during a shoppingperiod.
"[Consumers] have traditionally been quitemotivated by sales because we understandthat means 'Here today and gone tomor-row,'" Kit Yarrow, a professor of psychol-ogy and marketing at Golden Gate Univer-
sity in San Francisco, told SmartMoney.
The article states that retailers shouldn'tmark up sales before applying the discountbecause consumers readily figure that out.But it offered three ways retailers are ableto drive traffic yet maintain margins onthese deals:
Sales-Cycle Lows: Stores rotate whatcategories and brands go on sale eachweek, leaving other core items at full-price.
The extent of each discount changes overthe course of a month, as well.
Limited-Time Deals: Retailers limit thetime for when items are on sale with thehope that a rush of shoppers will also likelybuy full-price offers. Macy's "one-daysales" offer steeper discounts until 11:00a.m. and then lesser savings for the rest of
the day. The Gap also limits some of its 40percent off sales to single days. Prof. Yar-row said this provides a strong psychologi-cal incentive for consumers. He said, "Thatfear of missing out is giant in the minds ofconsumers."
Shipping Charges: At least online, ship-ping charges can be used to help offset thedeal being offered.
To best capitalize on the deals, SmartMoney
advises consumers to regularly check circu-lars for promotional patterns, verify thetiming of discounts, check shipping fees,and quickly snap up the good deals.
"If the price is already 50 percent off, takeit and take it now," said Jeff Green, whoruns a retail consulting firm.
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BlueLinx Leadership Reflections & Development Series
Page 2 ASH LEY UPD ATE
Superior customer service is critical to business success, and as a leader, you have an important role in making it happen. You know excellent service when you experienceit. In todays marketplace, quality products and services at competitive prices are expected. What determines whether a customer chooses to do business with our or-
ganization versus a competitor usually comes down to relationships how you make the customer FEEL. Superior customer service is your one, true business advantage.
Customer satisfaction and loyalty is a direct reflection of employee satisfaction and loyalty.
To improve the level of customer service within your team, bring everyone together for a meeting and start asking questions like the ones below. Close the meeting by re-viewing the various strategies / action items that are identified, and ask for everyones commitment to implement superior customer service starting immediately.
Do I emphasize high quality customer service satisfaction and help energize the team to better service the customer (external and internal customers)?
What can I do to help ensure you provide superior service to our customers?
How would our customers say we are doing (how would they rate us in terms of customer service)?
Do you feel good about representing our organization and its products and services? Why / why not?
Why should customers invest their time and money with us?
If we were the customers, would we want to do business with us? Why / why not?
What can we do to improve the experience our customers have with us? What do we need in order to make that improved experience happen?What can we do to help each other be more successful in that effort?
Click the link to review a brief three-minute video: http://www.stservicemovie.com/miami/?cm_mmc=MIAMI-_-website-_-movie-_-STSR
Feel free to forward these leadership emails to your entire team. Contact me if you have questions and/or want additional information or guidance as it relates to the Play-book topic of "Emphasizes High Quality Customer Service"or any of the other topics in the book.
Remember -- your effectiveness as a leader is important to everyone around you.
Have You Checked Out Ashley Direct Lately?
The Ashley Furniture Marketing Department continues to develop excellent tools for your use.
(Weve shown a sampling.) You can also find many of these on the Tri State Furniture website.
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Case Goods:
Bill Nagle - (215) [email protected]
Bob Nagle - (215) [email protected]
Jay Ferber - (267) [email protected]
John Nagle - (215) [email protected]
Dan Nestor - (610) [email protected]
Motion:
Sean Orlando - (215) [email protected]
Paul Morris - (267) [email protected]
Richard Prince- (610) [email protected]
Stationary:
Tom Moore - (973) [email protected]
Anthony Forrest - (215) [email protected]
Eric Wenger- (215) [email protected]
Todd Csencsits - (610) 909-3031tcsencsits@ ashleyfurniture.com
Scott Deibler - (717)689-0142
Your Ashley Representa t ives
Remember to check out our website at www.tristatefurn.imagineretailer.com
Under the Cabinet TVsNow available - Under the cabinet DVD/CD Player with Digital TV and Radio witheither a 10.2 or 7 display. Manufactured by Coby Electronics, you can order thesethrough ORourke Sales with your cost starting at $140 each for the 7 screen and$189 for the 10.
For more information or toplace your order, contact:
ORourke Sales Company
Danelle Stanger
Phone (563) 823-3553
Think Holiday and Spring Promotions withthe new program Schwinn has put to-gether on Kids Bikes. Schwinn is themost recognized name brand in bikes inthe US, recognized by 91% of the public.
For Ashley retailers, the minimum quan-tity order is 20 bikes. (There are 20bikes on a shipping pallet, and to keepthe best pricing by not shipping individ-ual bikes not on pallets, we will onlyoffer this on pallets of 20.)
Shipping cost is FOB Olney, ILL.
An easy-to-use Order Form is available on our website atwww.tristatefurn.imagineretailer.com
Kids Bikes
S
eanOrlandowasoutChristmasshoppingforhiskids.
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esurehopetheturtlewillgetalongwithhisdoga
nd
threecats.
Thank you for yoursupport.
Best wishes to youand yours a
joyous holiday
season.
On December 15, our email addresses will be changing to a new format. Our new address will use our current name
followed by @sales.ashleyfurniture.com. The address you currently use to reach us will work for a fewweeks but please update your records accordingly. We will also send an email reminder when our addresses actu-ally change.
Changes to Contact Information December 15