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    A STUDY ON

    DEBTORS MANAGEMENT

    AT

    TATA STEEL&

    ITS COMPARISON

    WITH OTHER KEY PLAYERS

    A Project Report submitted in partial fulfillment of the requirement for

    BACHELOR OF BUSINESS ADMINISTRTION(Affiliated To Ch.Charan Singh University, Meerut)

    2007-2010UNDER THE GUIDANCE OF

    Internal Supervisior Submitted by

    Mr.TUSHAR JINDAL(faculty) Rahul

    IMS Ghaziabad 9351722

    External Supervisior

    Mr. K S M MATHEW

    INSTITUTE OF MANAGEMENT STUDIES

    GHAZIABAD

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    DECLARATION CERTIFICATE

    This is to certify that the work presented in the project entitled

    DEBTORS MANAGEMENT in partial fulfilment of the requirement

    for the award of degree of BBA, INSTITUTE OF MANAGEMENT

    STUDIES,GHAZIABAD, is an authentic work carried out under my

    supervision and guidance.

    To the best of my knowledge, the content of this project does

    not form a basis for the award of any previous degree to anyone

    else.

    Date: (Guides

    name &signature)

    Department

    of Management

    BBA IMS,

    GHAZIABAD

    2

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    CERTIFICATE OF APPROVAL

    The foregoing thesis entitled DEBTORS MANAGEMENT at TATA

    STEEL AND ITS COMPARISON WITH OTHER KEY PLAYERS, is hereby

    approved as a creditable study and has been presented in

    satisfactory manner to warrant its acceptance as prerequisite

    to the degree for which it has been submitted.

    It is understood that by its approval, the undersigned do not

    necessarily endorse any conclusion drawn or opinion

    expressed therein, but approve the project for the purpose for

    which it is submitted.

    Co-ordinator- BBA Academic Co-ordinator

    DirectorIMS-GZB.

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    Acknowledgement

    It is my privilege to work on the project Debtors managementat Tata Steel Ltd and its comparison with other keyplayers. At the very outset, I am obliged to TATA STEEL forthe permission to undertake training program and provide mewith the basic infrastructure and facilities.

    I express my sincere sentiments of gratitude to Mr. K S MMATHEW (Head Sales & EPA A/c) who guided me throughoutthis project. I would also like to thankMr. PRANAV JHA (Sr.Manager Sales & EPA A/c) for his continuous assistance withoutwhich this project would not have been a success.

    It is the spirit of being associated with the Finance andAccounts department particular and Tata Steel in general whoinspired me to complete this project successfully.

    I am indebted to my mentorMr. K B SINGH for extending hisuntiring guidance to me, by constantly discussing the projectmatter and helping me in clarifying my thinking in several

    pertinent issues and providing a meaning full insight into thesubject.

    Last but not the least; I also thank Ms.VANDANA KHEMKA(Manager Sales & EPA A/c) & Ms. PADMA MOHANTY(Accountant) who has been a source of inspiration through their

    constant guidance, personal interest, encouragement and help

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    & has made my stay in the company such a pleasant memory.In spite of their busy schedule they have always found time toguide me through the project. I am also grateful to them forreposing confidence in my abilities and giving me the freedom

    to work on my project.

    I owe my deep sense of gratitude and sincere thanks to all ofthem

    Thank you.

    TABLE OF CONTENTS

    EXECUTIVE SUMMARY

    1

    CHAPTER 1

    INTRODUCTION

    1.1.1 Account receivable-definition.........

    5

    1.1.2 Debtors management.....

    6

    1.1.4 Need for trade credit...

    8

    1.1.5 Determinants of size of receivables.9

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    1.1.6 Cost & benefits associated with receivable

    management.... 11

    1.1.7 Expert view ....

    13

    Company Profile

    1.2.1 History of steel.....

    14

    1.2.2 Indian Steel Industries ....

    16

    1.2.3 Company Overview .....

    19

    1.2.4 Tata steel stand alone .....

    45

    1.2.5 Overview of the finance division of Tata steel.

    . 57

    1.2.6 Sundry debtors section......

    58

    CHAPTER 2

    RESEARCH METHODOLOGY

    2.1 Type of Research..

    60

    2.2 Objective of the study..

    60

    2.3 Scope of Study .

    60

    2.4 Sources of data collection.

    60

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    2.5 Sampling..

    60

    CHAPTER 3

    CREDIT DECISION

    3.1 Tata steels credit monitoring and control

    65

    3.2 Operational working at Tata steel for managing

    debtors.. 68

    3.3 Channel financing...

    70

    3.4 Credit assessment modules..

    72

    3.5 Understanding the debtors process system.....

    84

    CHAPTER 4

    COMPARATIVE ANALYSIS OF TATA STEEL WITH OTHER STEEL COMPANY

    4.1 Tata steel vs. Steel authority of India limited (sail).....

    89

    4.2 Tata steel vs. Arcelor Mittal (Mittal steel)

    95

    4.3 . Tata steel vs. Jindal steel & power ltd ..

    99

    CHAPTER 5

    TATA STEEL & RECESSION

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    5.1 Tata steels game plan to beat recession...

    . 108

    5.2 After

    recession........................ 109

    5.3 Articles from the

    newspapers...... 111

    CHAPTER 6

    CONCLUSION AND SUGESSTIONS

    6.1 Suggestion..

    113

    6.2 Limitation of the Study..

    114

    6.3 SWOT analysis of debtors management process at Tata

    steel 115

    6.5 Views of debtor management expertise... 117

    6.4Conclusion.... 118

    REFERENCE

    ANNEXURE - Bibliography

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    Executive Summary

    The project deals in DEBTORS MANAGEMENT AT TATA STEEL & ITS

    COMPARISON WITH OTHER KEY PLAYERS. Receivable management is one of the

    most important aspects of the organization, as it deals with the management of the

    outstanding. The profit of the company mainly depends on the accounts receivables.

    Therefore it needs a careful analysis and proper management.

    Debtors occupy an important position in the structure of current assets of a firm. They are

    the outcome of rapid growth of trade credit granted by the firms to their customers. Trade

    credit is the most prominent force of modern business. It is considered as a marketing tool

    acting as a bridge for the movement of goods through production and distribution stages to

    customers.

    Till few years back, Tata Steel had a very strict policy of selling against advance payments.

    That was an era of controlled economy. However, with an increasing domestic and

    international competition, Tata Steel could no longer afford this policy, in order to maintain

    its premium position. Further in order to capture a greater amount of market share, it was

    compelled to go by the industry norms and thus it ushered into the new era of credit sales.

    This resulted in credit sales going up significantly. A credit limit was sanctioned to everycustomer. The customers were required to pay the outstanding amount on the due date.

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    INTRODUCTION

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    1.1What is an account receivable?

    Accounts receivable is an accounting transaction which deals with the billing of customer

    who owes money to a person, company or organization for goods and services that has been

    provided to the customers. In most business entities this is typically done by generating an

    invoice and mailing or electronically delivering it to the customer, who in turn must pay it

    within an established timeframe called credit or payment terms.

    An example of a common payment term is Net 30, meaning payment is due in the amount of

    the invoice 30 days from the date of invoice. Other common payment terms include Net 45

    and Net 60 but could in reality be for any time period agreed upon by the vendor and the

    customer.

    On a company's balance sheet, accounts receivable is the amount that customers owe to that

    company. Sometimes called trade receivables, they are classified as current assets assuming

    that they are due within one year. To record a journal entry for a sale on account, one must

    debit a receivable and credit a revenue account. When the customer pays off their accounts,

    one debits cash and credits the receivable in the journal entry. The ending balance on the trial

    balance sheet for accounts receivable is always debit.

    Accounts receivable departments use the sales ledger. Other types of accounting transactions

    include accounts payable, payroll, and trial balance.

    BOOK KEEPING FOR ACCOUNTS RECEIVABLE

    Companies have two methods available to them for measuring the net value of accountreceivables, which is computed by subtracting the balance of an allowance account from the

    accounts receivable account.

    The first method is the allowance method, which establishes a liability account, allowance

    for doubtful accounts, or bad debt provision, that has the effect of reducing the balance for

    accounts receivable. The amount of the bad debt provision can be computed in two ways -

    either by reviewing each individual debt and deciding whether it is doubtful (a specific

    provision) or by providing for a fixed percentage, say 2%, of total debtors (a general

    provision). The change in the bad debt provision from year to year is posted to the bad debt

    expense account in the income statement.

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    The second method, known as the direct write-off method, is simpler than the allowance

    method in that it allows for one simple entry to reduce accounts receivable to its net

    realizable value. The entry would consist of debiting a bad debt expense account and

    crediting the respective account receivable in the sales ledger.

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    1.2 Receivable management CONCEPT

    The term receivable management is defined as debt owed to the firm by customer arising

    from the sale of goods/ services in the ordinary course of business. The receivable

    represents an important component of the current assets of the firm. Receivables may be

    known as accounts receivables, trade creditors or customer receivable. When a firm its

    products / services and does not receive cash for it immediately, the firm has said to be

    granted trade credit to the customers. Trade credit thus creates receivable / book debts, which

    the firm is expected to collect in near future. Accounts receivable are thus amounts due from

    customers, which bear no interest in essence, a company is providing no cost financing to the

    customer to encourage the purchase of the companys product/services.

    The extension of credit can be justified only if the increase in the sales and related cash

    collections (discounted for the time until collection) exceeds the amount otherwise cash

    generated under a cash only policy.

    These customer from whom receivable or book debt are to be collected in the future are called

    as trade debtors or simply as debtor and represents the firms claim on assets. Trade

    debtors are expected to be converted into cash within a short period and are included in the

    current assets. Since receivables often accounts for the significance portion of total assets, it

    requires careful attention and adequate management. It is skill demanding field because thecustomer has to be bestowed with trust along with a continuous vigilance.

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    OBJECTIVE OF DEBTORS MANAGEMENT

    It is not always possible to sell goods on cash basis only, sometimes other firms in that line

    might have establish a practice of selling goods on credit under these circumstances, it is not

    possible to avoid credit sales without adversely affecting the sales. Hence the firm is required

    to allow the credit sale in order to expand its sales volume. The increase in sales is also

    essential to increase profitability. The sales of goods have become an essential part of the

    modern competitive economic system. In fact credit sales and receivables are treated as a

    marketing tool to aid the sale of goods. Credit sale is generally made in an open account in the

    sense that there is no formal acknowledgement of debt obligation through a financial

    instrument. As a marketing tool they are indene to promote sales and thereby profits. However

    extension of credit involves risk and cost. Management should weigh the benefits as well as

    the costs to determine the goals of receivable management.

    Thus the objective of receivable management is:

    To promote sales and profit until that point is reached where the return on investment

    in further funding of receivable is less than the cost of funds raised to finance that

    additional credit(i.e. cost of capital)

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    1.4 NEED FOR GRANTING TRADE CREDIT:

    Trade credit is an important marketing tool. A policy of trade credit is followednearly in all capital intensive industries either for sales expansion and /or salesretention. Under any circumstances investment in receivable is growth oriented.

    Various factors that favours credit

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    Market factors

    CompetitionCustomersrequirement

    Recessionary

    economic

    conditions

    Marketing

    Tool

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    MARKET FACTOR:Market factors like price, forces accompany to grant credit.For example, TATA STEEL whose price is comparatively higher is forced to grant credit inorder to maintain sale.

    COMPETITION: In view of stiff competition from both domestic andinternational players, the company is left with no option then to grant credit.

    Competition is another vital factor, which affects the credit policy of a firm, and

    TATA STEEL is not an exception.

    CUSTOMERS REQUIREMENT: As the market has changed to the

    buyers market, the customers have become kings. If the customer expects credit and

    is worthy of it, he gets it.

    MARKETING TOOL: T o push up sales of slow moving products and

    encourage bulk purchase of fast moving products, credit plays an effective role in this

    context.

    RESESSIONARY ECONOMIC CONDITIONS: Liquidity crunch forcesthe company to grant credit.

    1.5 DETERMINANT OF SIZE OF RECIEVABLES

    Beside sales, a number of factors also influence the size of receivables. The following factorsdirectly or indirectly determine the size accounts receivables.

    Level of sales: The most important factor in determining the volume of

    receivable is the level of firms credit sales. With an increase in the size of the sales,

    it may bring about a proportional increase in the magnitude of receivable.

    Credit policies: The firm with the liberal credit policy will have a higher

    level of receivable than with a conservative or rigid credit policy.

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    Terms of trade: The size of receivables also depends upon the term of trade.

    The period of credit allowed and rates of discounts given are linked with receivables.

    If the credit period allowed is more, the receivable will also be more similarly if the

    rate of discount are reasonable, then also the size of the receivable will increase.

    Profit: The level of receivables increases as a result of increase in sales.

    When sales increase beyond a certain level, the additional cost incurred are less than

    the increase in revenue. It will be beneficial to increase sales beyond a point because

    it will bring more profit. The increase in profit will be followed by an increase in the

    size of the receivable.

    Market: It may be necessary for the firm to explore a new market for itsproducts/services. One of the attractive way in which a firm enters a new market is by

    giving incentives to the customers in the form of credit facilities. In doing so, the size

    of receivable will increase.

    Grant of credit: Size of the receivable depends upon the policies and

    practices of the firm in determining which customer are to be granted credit.

    Paying habit of the customer: The paying habits of the customers also have

    a bearing on the size of receivables. The customers may be in habit of delaying

    payments even though they are financially sound. In such case, the firm should

    remain in constant touch with its customers.

    Collection policies:The vigour with which affirm collects its dues from thecustomers also affects its receivables, for if the amounts due are not collected timely;

    a firm suffers some financial difficulties, if not losses.

    Operating efficiency: The degree of operating efficiency in billing, record

    keeping and other function also exercise some influence on a firms credit policy

    which in turn influences its receivables.

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    Credit collection: The collection of credit should be streamlined. Efficient

    credit collection machinery will reduce the size of receivable. Individual firm of tern

    set up their own well organised credit collection department.

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    1.6 COSTS AND BENEFITS ASSOCIATED WITH

    receivable MANAGEMENT

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    COSTS

    COLLECTIONCOST

    CAPITAL COST

    DELIQUENCY

    COST

    DEFAULT COST

    COSTS

    COLLECTIONCOST

    CAPITAL COSTDELIQUENCY

    COST

    DEFAULT COST

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    COSTS:

    The major categories of cost associated with extension of credit and receivable are:

    Collection cost

    Capital cost

    Delinquency cost

    Default cost

    COLLECTION COST:

    These costs are administrative cost incurred in collecting the receivable from the customers.

    This category includes:

    1. Additional expenses on the creation and maintenance of a credit department

    with staff, accounting, records, stationary, postage and other related items.

    2. Expenses involved in acquiring credit information either through outside

    specialist agencies or by the staff of the firm itself.

    CAPITAL COST:

    Accounts receivables, being an investment in current assets, have to be financed involving a

    cost. There is a time lag between the sale of goods to, and the payment by, the customers.

    Meanwhile the firm has to pay employees and suppliers of raw material i.e. the firm should

    arrange for additional funds to meet its own obligations. Thus, the cost on the use of additional

    capital to support credit sales is therefore apart of the cost of extending credit.

    DELINQUENCY COST:

    This cost arises out of the failure of the customer to meet their obligations when payment on

    credit sales becomes due after the expiry of the period of credit. Such cost includes:

    Blocking up of funds for an extended period.

    Cost associated with steps that have to be initiated to collect the overdue, such

    as reminders and other collection efforts, legal charges, where necessary , and so on.

    DEFAULT COST

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    In addition of the above cost the firm may not be able to recover the overdue because of

    inability of the customers. Such debts are treated as bad debts and have to be written off, as

    they cannot be realized. Though a concern may be able to reduce bad debts through efficient

    collection mechanism, one cannot altogether rule out the possibility of this cost.

    BENEFITS:

    Apart from the cost, another factor that has a bearing on accounts receivable is the benefit

    emanating from credit sales. The benefits are:

    The increased sale and thereby profits

    However, the benefits would depend upon the credit policy adopted by the firm, i.e., a

    conservative or liberal credit policy. The impact of liberal credit policy is likely to have two

    forms:-

    i. Sales expansion

    ii. Sales retention

    In sales expansion a firm may grant credit either to increase sales or to attract new customer.

    This motive is growth oriented; on the other hand the sales retention the firm may grant credit

    to protect its current sales against emerging competition. No matter whatever is the motive, the

    result the result of increased sales is the increase the profit of the firm.

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    SOME BASIC DEFINITION

    When the buying and selling process steps forward and the customer is not able to pay the total

    amount, the amount which they are not able to pay at the same time of buying the amount is

    known as DEBT.

    In the balance sheet of companies those customers are DEBTORS. In their balance sheet

    company is a CREDITOR.

    On the basis of market performance and credit rating company decides the time period of

    payback of the amount. This time period is known as CREDIT PERIOD.

    The total amount called as debt is called as OUTSATNDING. When this total outstanding is

    not paid within the credit period the amount remained to be collected is called as OVERDUE.

    The total overdue is divided in different parts such as overdue within 3months, from 3-6

    months, 6-12 months, 1 to 2 yrs, 2-3 yrs, above 3yrs, and above 5 yrs.

    When the customer is not able to pay back the due after five years then this amount is known

    as BAD DEBTS.

    Tata Steel has kept some amount for this type of time of contingencies. This amount use for

    decreasing the effect of bad debts is called as PROVISION.

    CURRENT ASSETS are those assets which can be converted into cash within the period of12 months starting from the companys financial year.

    CURRENT LIABILITIES are those liabilities which are repaid within 12 months starting

    from companys financial year.

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    EXPERT VIEW

    It is generally believed that credit policy stimulates sales as it helps in

    retaining existing customers and winning clients from rivals. Trade debtors

    represent amounts owed to the firm as a result of credit sale of goods or

    services in the ordinary course of business.

    The key function of credit management is to optimize the sales at the minimum

    possible cost of credit.

    According to Joseph, "The purpose of any commercial enterprise is the

    earning of profit. Credit in itself is utilized to increase sales, but sales must

    return a profit".

    The offer of trade credit should not only optimize sales but also lead to

    maximization of overall return on investment. Management of receivables,

    therefore, should be based on sound credit policies and practices.

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    COMPAN

    YPROFILE

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    3.1 HISTORY OF STEEL

    Steel was discovered by the Chinese under the reign of Han dynasty in 202 BC till 220 AD.

    Prior to steel, iron was a very popular metal and it was used all over the globe. Even the time

    period of around 2 to 3 thousand years before Christ is termed as Iron Age as iron was vastly

    used in that period in each and every part of life. But, with the change in time and technology,

    people were able to find an even stronger and harder material than iron that was steel. Using

    iron had some disadvantages but this alloy of iron and carbon fulfilled all that iron couldnt

    do. The Chinese people invented steel as it was harder than iron and it could serve better if it

    is used in making weapons. One legend says that the sword of the first Han emperor was

    made of steel only. From China, the process of making steel from iron spread to its south and

    reached India. High quality steel was being produced in southern India in as early as 300 BC.

    Most of the steel then was exported from Asia only. Around 9th century AD, the smiths in the

    Middle East developed techniques to produce sharp and flexible steel blades. In the 17th

    century, smiths in Europe came to know about a new process of cementation to produce steel.

    Also, other new and improved technologies were gradually developed and steel soon became

    the key factor on which most of the economies of the world started depending.

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    FIG:Stages in Global Production of Steel

    India is one of the worlds top ten steelmakers its domestic output is insufficient to

    meet the demand in all segments.

    Consumption of steel is very fast and as a consequence of the prospective dynamic

    economic growth.

    Secondly, there is demand for high-quality products which India will not be able to

    supply in sufficient quantities for the foreseeable future.

    3.2 THE GLOBAL STEEL INDUSTRY

    The current global steel industry is in its best position in comparing to last decades. The price

    has been rising continuously. The demand expectations for steel products are rapidly growing

    for coming years. The shares of steel industries are also in a high pace. The steel industry is

    enjoying its 6th consecutive years of growth in supply and demand. And there is many more

    merger and acquisitions which overall buoyed the industry and showed some good results.

    The subprime crisis has lead to the recession in economy of different countries, which may

    lead to have a negative effect on whole steel industry in coming years. However steel

    production and consumption will be supported by continuous economic growth.

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    CONTRIBUTION OF COUNTRIES TO GLOBAL STEEL INDUSTRY

    The countries like China, Japan, India and South Korea are in the top of the above in steel

    production in Asian countries. China accounts for one third of total production i.e. 419m ton,Japan accounts for 9% i.e. 118 m ton, India accounts for 53m ton and South Korea is

    accounted for 49m ton, which all totally becomes more than 50% of global production. Apart

    from this USA, BRAZIL, UK accounts for the major chunk of the whole growth.

    3.3 INDIAN STEEL INDUSTRIES

    The challenges that confront Indian steel industry in the age of globalization are complex in

    nature. The secret of sustainable turnaround lies in how Indian steel industry faces the

    challenges and develops combative and anticipatory prowess. Problems and solutions may

    vary with organizations but there is more a commonality than initially meets the eye. A two-

    step strategy is suggested for the sustainable turnaround in the industry. These stages, aimed

    to ensure survival and growth have been termed survival strategy and growth strategy. The

    survival strategy provides a foundation upon which a potent growth strategy could be

    formulated. While the survival strategy would ensure the survival of the ailing steel industry,

    the growth strategy would simultaneously take care of its total transformation towards a better

    future. Both stages, to be implemented through an integrated plan, are essential to enable the

    industry overcome the present imbroglio.

    Indian steel industry is poised for rapid growth.

    Indias share in world production of crude steel increased from 1.5% in 1981 to around

    7.3% in 2008.

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    The private sector is considered engine of growth in the steel industry and

    technological changes and modernization are taking place in both the public and the private

    sector integrated steel plants in India.

    SOME OF THE LEADING COMPANIES IN INDIAN STEEL INDUSTRY

    ARE AS FOLLOWS:

    Tata Steel: Producer and supplier of wire rods, bars, and steel flats

    Steel Authority of India: Manufacturer of steel and iron

    Ambica Steel: Producer of carbon steel, alloy, and stainless steel

    Bokaro Steel Plant: Steel manufacturer

    Central Steel Corporation: Producer of alloy and tool steels

    Allied Ferromelt: Producer of non alloy and alloy steel

    Anchor Engineers' Files: Producer of steel files for engineers

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    Essar Steel: Producer of sponge iron, steel and iron ore pellets

    ColdFab: Producer of pre-fabricated buildings of steel

    Hisar Metal: Producer of strips and stainless cold rolled steel coils

    Buyao Info: Producer of steel products and re-rolled iron

    Jindal Iron & Steel: Producer of galvanized steel products

    Kanoi Group: Dealer of corrugated sheets and steel coils

    Jindal Steel & Power: Manufacturer of mild steel slabs and sponge iron

    Metalman Industries: Producer of tubular and flat steel items

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    3.3 Company overview

    Backed by 100 glorious years of experience in steel making, Tata Steel is the worlds 6th

    largest steel company with an existing annual crude steel production capacity of 30 Million

    Tons Per Annum (MTPA). Established in 1907, it is the first integrated steel plant in Asia

    and is now the world`s second most geographically diversified steel producer and a Fortune

    500 Company Tata Steel has a balanced global presence in over 50 developed European and

    fast growing Asian markets, with manufacturing units in 26 countries.

    Tata Steel`s Jamshedpur (India) Works has a crude steel production capacity of 6.8 MTPA

    which is slated to increase to 10 MTPA by 2010. The Company also has proposed three

    Greenfield steel projects in the states of Jharkhand, Orissa and Chhattisgarh in India with

    additional capacity of 23 MTPA and a Greenfield project in Vietnam.

    Through investments in Corus, Millennium Steel (renamed Tata Steel Thailand) and NatSteel Holdings, Singapore, Tata Steel has created a manufacturing and marketing

    network in Europe, South East Asia and the pacific-rim countries. Corus, which

    manufactured over 20 MTPA of steel in 2008, has operations in the UK, the Netherlands,

    Germany, France, Norway and Belgium. Tata Steel Thailand is the largest producer of long

    steel products in Thailand, with a manufacturing capacity of 1.7 MTPA. Tata Steel has

    proposed a 0.5 MTPA mini blast furnace project in Thailand. NatSteel Holdings produces

    about 2 MTPA of steel products across its regional operations in seven countries.

    Tata Steel, through its joint venture with Tata BlueScope Steel Limited, has also entered the

    steel building and construction applications market.

    The iron ore mines and collieries in India give the Company a distinct advantage in raw

    material sourcing. Tata Steel is also striving towards raw materials security through joint

    ventures in Thailand, Australia, Mozambique, Ivory Coast (West Africa) and Oman. Tata

    Steel has signed an agreement with Steel Authority of India Limited to establish a 50:50 joint

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    venture company for coal mining in India. Also, Tata Steel has bought 19.9% stake in New

    Millennium Capital Corporation, Canada for iron ore mining.

    Exploration of opportunities in titanium dioxide business in Tamil Nadu, Ferro-chrome plant

    in South Africa and setting up of a deep-sea port in coastal Orissa are integral to the Growth

    and Globalisation objective of Tata Steel.

    Tata Steels vision is to be the global steel industry benchmark for Value Creation and

    Corporate Citizenship.

    Tata Steel India is the first integrated steel company in the world, outside Japan, to be

    awarded the Deming Application Prize 2008 for excellence in Total Quality Management.

    MILESTONes

    Jamshedji Nauserwanji TATA

    started a private trading firm,

    laying the foundation of the

    TATA Group.

    The central INDIA spinning,

    weaving and manufacturing

    company is set up, marking

    the group entry into textiles.

    The Indians hotels

    company is incorporated

    to set up the Taj Mahal

    Palace and Tower, India's

    first luxury hotel, which

    opened in 1903.

    The TATA Iron and Steel

    Company (now TATA Steel)is

    established to set up India's

    first iron and steel plant in

    Jamshedpur.

    The first of the three TATA

    Electric Companies, The Tata

    Hydro-Electric Power Supply

    Company, (now TATA Power)

    is set up.

    The Indian Institute of

    Science is established in

    Bangalore to serve as a

    centre for advanced

    learning.

    31

    1868 1874 1902

    1907 19111910

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    TATA Steel introduces eight-

    hour working days, well

    before such a system was

    implemented by law in much

    of the West.

    The TATAs entered the

    consumer goods industry, with

    the TATA Oil Mills Company

    being established to make

    soaps, detergents $ cooking

    oils.

    TATA airlines, a division

    of TATA sons, is

    established to opening up

    the aviation sector in

    India.

    TATA Chemicals, now the

    largest producer of soda ash

    in the country, is established.

    TATA engeneering and

    Locomotive (renamed as

    TATA MOTORS) is

    established to manufacture

    locomotive and engeneering

    products.

    Jawahar lal Nehru Indias

    first prime minster

    requested the TATA

    Group to manufacture

    cosmetics in India,

    leading to satting up the

    LAKME.

    TATA finlat (now

    TATA tea), one of the

    largest tea producers is

    estblished.

    TATA export is

    established. Today the

    company renamed as

    TATA consultancy services

    (TCS) Indias first software

    services company is

    established as a division of

    TATA sons.

    TATA McGraw-Hill

    Publishing Company is

    created to publish

    educational and technical

    books.

    32

    1912 1917 1932

    1939 1945 1952

    1962 1968 1970

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    TATA International, is

    one of the leading export

    houses in india.

    TITAN Industries- a joint

    venture between TATA Group

    and Tamil Nado IndustrialDevelopment corporation is

    set up to manufacture watches.

    TATA Teleservices (TTSL) is

    established to spearhead the

    Group's foray into the telecomsector.

    TATA Indica India's

    first indigenously

    designed andmanufactured car is

    launched by TATA

    MOTORS, spearheading

    the Group's entry into the

    passenger car segment.

    The TATA Group

    acquires a controlling stake in

    VSNL, India's leading

    international

    telecommunications service

    provider.

    TATA Consultancy

    Services (TCS) becomes the

    first Indian software

    company to cross one billion

    dollars in revenues.

    TATA MOTORS acquires

    the heavy vehicles unit of

    Daewoo Motors, South

    Korea.

    TCS goes public in July

    2004 in the largest private

    sector initial public offering

    (IPO) in the Indian market,

    raising nearly $1.2 billlion.

    TATA Steel acquires

    Singapore-based steel

    company NatSteel by

    subscribing to 100

    per cent equity of its

    subsidiary, NatSteel

    Asia.

    VSNL acquired

    33

    20042002 2005

    1984 1996 1998

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    Titan launches Edge, the

    slimmest watch in the world.

    Idea Cellular, the cellular

    service born of a tie-up

    involving the TATA Group,

    the Birla Group and AT&T,

    is launched.

    TATA Indicom, the

    umbrella brand for telecom

    services from the TATA

    Teleservices stable, starts

    operations.

    TATA steel acquires CORUS

    thus becoming the sixth

    largest steel maker of the

    world.

    TATA Group acquires

    JAGUAR & LAND ROVER

    from FORD MOTERS.

    34

    2007 2008

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    We aspire to be the global steel industry benchmarkfor

    Value Creation and Corporate Citizenship.

    We make the difference through:

    Ourpeople, by fostering team work, nurturing talent, enhancing leadership capability and

    acting with pace, pride and passion.

    Ouroffer, by becoming the supplier of choice, delivering premium products and services,

    and creating value with our customers.

    Ourinnovative approach, by developing leading edge solutions in technology, processes

    and products.

    Our conduct, by providing a safe working place, respecting the environment, caring for

    our communities and demonstrating high ethical standards

    .

    35

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    GROUP VISION

    We aspire to be the global steel industry benchmark for

    Value Creation and

    Corporate Citizenship.

    We make the difference through:

    OurPEOPLE, by fostering team work, nurturing talent, enhancing leadership capability and

    acting with pace, pride and passion.

    OurOFFER, by becoming the supplier of choice, delivering premium products and services

    and creating value with our customers.

    OurINNOVATIVE APPROACH, by developing leading edge solution in technology,

    process and products.

    OurCONDUCT, by providing a safe working place respecting the environment, caring for

    our communities and demonstrating high ethical standards.

    36

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    37

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    Products

    Tata Steel`s Jamshedpur Works produces hot and cold rolled coils and sheets, galvanized

    sheets, tubes, wire rods, construction rebars and bearings. In an attempt to 'decommoditise'

    steel, Tata Steel has introduced brands like Tata Steelium (the world's first branded Cold

    Rolled Steel), Tata Shaktee (Galvanized Corrugated Sheets), Tata Tiscon (re-bars), Tata

    Bearings, Tata Agrico (hand tools and implements), Tata Wiron (galvanized wire products),

    Tata Pipes (pipes for construction) and Tata Structura (contemporary construction

    material).Apart from these product brands, the company also has in its folds a service brand

    called steel junction.

    Corus main operating divisions comprise Strip Products, Long Products and Distribution &

    Building Systems Division.

    The NatSteel group produces construction grade steel such as rebars, cut-and-bend cages for

    construction, mesh, precage bore pile, PC wires and PC strand.

    Tata Steel Thailand produces round bars and deformed bars for the construction industry.

    38

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    MOZAMBIQUE

    IVORY COST

    OMAN

    40

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    AWARDS AND RECOGNITIONS

    41

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    Awards and Recognitions

    Tata Steel India awarded the Deming Application Prize 2008 for excellence in Total

    Quality Management. It is the first integrated steel company in the world, outside Japan to

    get this award.

    World Steel Dynamics has ranked Tata Steel as the world's best steel maker (for two

    consecutive years) in its annual listing in February 2006.

    Tata Steel has been conferred the Prime Minister of India's Trophy for the Best

    Integrated Steel Plant five times.

    It has been awarded Asia's Most Admired Knowledge Enterprise award five times in

    2003, 2004, 2006, 2007 and 2008. Conferred the prestigious Global Business Coalition Award for Business Excellence

    in the Community in recognition of its pioneering work in the field of HIV/ AIDS awareness.

    Tata Steel works has been conferred the prestigious social accountability (SA) 8000

    certification by social. Accountability international (SAI), USA. It is the first steel company

    in the world to receive this certificate.

    Corporate Sustainability Report of Tata Steel hailed by United Nations Environment

    Programme (UNEP) and Standard and poor as strongest, submitted by any corporate housefrom emerging economies.

    Best governed company Award 2006 for setting high standards in governance

    practices.

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    (As on 7th May, 2009)

    Mr. B Muthuraman Managing Director

    Mr. H M Nerurkar Executive Director,India and South EastAsia Operations

    Mr. A D Baijal Vice President &

    Tata Steel GroupDirector, GlobalMineral Resources

    Mr. R P Singh Vice President,Engineering Services& Projects

    Mr. Koushik Chatterjee Group CFO, TataSteel

    Mr. Anand Sen Vice President, FlatProducts & TQM

    Mr. Abanindra M. Misra Vice President, RawMaterials & CSI

    Mr. Varun K Jha Vice President,Chhattisgarh Project

    Mr. Om Narayan Vice President,Shared Services

    Mr. Radhakrishnan Nair Chief HumanResource Officer

    Mr. Partha Sengupta Vice President,Corporate Services

    Mr. H Jha Vice President,Safety & LongProducts

    Mr. N K Misra Vice President &Tata Steel GroupHead, M&A

    Mr. B K Singh Vice President,Orissa Project

    Mr. J C Bham Company Secretary

    43

    http://www.tatasteel.com/Company/muthuraman.asphttp://www.tatasteel.com/Company/HMN.asphttp://www.tatasteel.com/Company/ADBaijal.asphttp://www.tatasteel.com/Company/RPS.asphttp://www.tatasteel.com/Company/Kchatterjee.asphttp://www.tatasteel.com/Company/Asen.asphttp://www.tatasteel.com/Company/am_mishra.asphttp://www.tatasteel.com/Company/Vkjha.asphttp://www.tatasteel.com/Company/omnarayan.asphttp://www.tatasteel.com/Company/radhakrishnan.asphttp://www.tatasteel.com/Company/partha.asphttp://www.tatasteel.com/Company/hjha.asphttp://www.tatasteel.com/Company/nkmisra.asphttp://www.tatasteel.com/Company/bk-singh.asphttp://www.tatasteel.com/Company/jcbham.asphttp://www.tatasteel.com/Company/muthuraman.asphttp://www.tatasteel.com/Company/HMN.asphttp://www.tatasteel.com/Company/ADBaijal.asphttp://www.tatasteel.com/Company/RPS.asphttp://www.tatasteel.com/Company/Kchatterjee.asphttp://www.tatasteel.com/Company/Asen.asphttp://www.tatasteel.com/Company/am_mishra.asphttp://www.tatasteel.com/Company/Vkjha.asphttp://www.tatasteel.com/Company/omnarayan.asphttp://www.tatasteel.com/Company/radhakrishnan.asphttp://www.tatasteel.com/Company/partha.asphttp://www.tatasteel.com/Company/hjha.asphttp://www.tatasteel.com/Company/nkmisra.asphttp://www.tatasteel.com/Company/bk-singh.asphttp://www.tatasteel.com/Company/jcbham.asp
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    Strategic Business Units OF TATA STEEL

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    Corus: Europes second largest steelmaker with operations in the UK and

    mainland Europe and over 40,000employees worldwide. Its long and strip

    products cater to the construction,automotive, packaging, engineering andother markets worldwide. Corus isimplementing major investments at its

    plants at IJmuiden, in the Netherlands andat Scunthorpe in the UK as part of its driveto strengthen product differentiation,improve operational efficiency andreinforce existing competitive position,

    particularly in the construction andautomotive sectors, including thedevelopment of new advanced high strengthsteels.

    (www.corusgroup.com)

    Tinplate Company of India

    Limited (TCIL): With a market share ofover 35%, it is the industry leader in India.It has the capability to supply all tinningline products including electrolytictinplate / tin-free steel and cold-rolled

    products.

    (www.tatatinplate.com)

    Tayo Rolls Limited: India's leading rollmanufacturer and supplier, the company

    produces rolls which find application inintegrated steel plants, power plants, the

    paper, textile and food processing sectors,and the government mint.

    (www.tayo.co.in)

    Tata Ryerson Limited (TRYL):TRYL Is in the business of steel processingand distribution. It offers hot and coldrolled flat steel products in customised sizesand quantities through processing servicesand materials management services.

    (www.tataryerson.com)

    49

    http://www.corusgroup.com/http://www.tatatinplate.com/http://www.tayo.co.in/http://www.tataryerson.com/http://www.corusgroup.com/http://www.tatatinplate.com/http://www.tayo.co.in/http://www.tataryerson.com/
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    Tata Refractories Limited (TRL): It produces High Alumina, Basic, Dolomite,Silica and Monolithic Refractories andoffers design, procurement and re-lining

    applications services. It is one of the fewcompanies worldwide to produce silicarefractories for coke ovens and the glassindustry. The Company has a basic bricksmanufacturing unit in China.

    (www.tataref.com)

    Tata Sponge Iron Limited (TSIL):TSIL is the first Indian sponge iron plant

    based on Tata Steel's Direct Reduction

    Technology. Its major product lines aresponge iron lumps and fines.

    (www.tatasponge.com)

    Tata Metaliks: Amongst the top wealthcreating companies (EVA+) in the country,Tata Metaliks is engaged in the business ofmanufacturing and selling foundry grade

    pig iron.

    (www.tatametaliks.com)

    Tata Pigments Limited: TPL's rangeof products includes oxides of iron, drycement paint, exterior emulsion paint anddistemper. Its products are used in paints,emulsion, cement floors, plastic etc.

    (www.tatapigments.com)

    Jamshedpur Injection Powder

    Limited (Jamipol): JAMIPOLmanufactures carbide de-sulphurisingcompounds which are used for de-sulphurising hot metal for the production oflow-sulphur, high-quality steel.

    (www.jamipol.com)

    50

    http://www.tataref.com/http://www.tatasponge.com/http://www.tatametaliks.com/http://www.tatapigments.com/http://www.jamipol.com/http://www.tataref.com/http://www.tatasponge.com/http://www.tatametaliks.com/http://www.tatapigments.com/http://www.jamipol.com/
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    TM International Logistics Limited

    (TMILL):TMILL provides materialhandling and port operation services atHaldia and Paradip Ports in addition to

    providing freight forwarding and charteringservices.

    (www.tmilltd.com)

    mjunction services limited :mjunction, operating at the cutting edge ofInformation Technology, is a 50:50 ventureof SAIL and Tata Steel. It is India's largesteCommerce company and the world'slargest eMarketplace for steel. Mjunction

    offers a wide range of selling, sourcing andknowledge services that empowerbusinesses with greater process efficiencies.

    (www.mjunction.in)

    TRF Limited : TRF, one of India'sleading companies in the business ofdesign, manufacture, supply, installationand commissioning of engineered-to-orderequipment and systems in the areas of bulk

    material handling, processing, reclaimingand blending. TRF has also made its markin the fields of coke oven equipment, coaldust injection systems for blast furnaces andcoal beneficiation systems.

    (www.trfltd.com)

    Jamshedpur Utility andService Company Limited(JUSCO) : Re-engineered out of TataSteel's town services, JUSCO is a whollyowned subsidiary of Tata Steel and is thecountry's first enterprise that providesmunicipal and civic services for townships.JUSCO is the only EMS 14001 civicservices provider in the country.

    (www.juscoltd.com)

    51

    http://www.tmilltd.com/http://www.mjunction.in/http://www.trfltd.com/http://www.juscoltd.com/http://www.tmilltd.com/http://www.mjunction.in/http://www.trfltd.com/http://www.juscoltd.com/
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    The Indian Steel and Wire Products

    Limited (ISWP) : Recently acquired byTata Steel, ISWP has two units - a wire unitcomprising wire drawing mills, wire rod

    mills and a fastener division and a steel rollmanufacturing unit named JamshedpurEngineering and Machining Company -JEMCO.

    Tata BlueScope Steel Limited:A jointventure with BlueScope Steel Limited,Australia, Tata BlueScope Steel Limitedoffers a comprehensive range of branded

    steel products for building and constructionapplications. The Company is constructinga state-of-the-art metallic coating and

    painting facility at Jamshedpur.

    (www.tatabluescopesteel.com)

    Dhamra Port Company, Orissa:A JV between Larsen & Toubro Ltd. and TataSteel Ltd., the company will build a deep-draft (18 metres) all weather port on the

    east coast of India. The port will handle 80million tonnes per annum of cargo.

    (www.dhamraport.com)

    Hooghly Met Coke & Power

    Company: A joint venture with WestBengal Industrial DevelopmentCorporation Ltd., HMC&PCenvisages an annual met coke

    production capacity of 1.2 milliontonnes and 90 MW of electric power.

    (www.hooghlymetcoke.com)

    Lanka Special Steel Limited:The onlyunit in Sri Lanka manufacturing galvanisedwires.

    52

    http://www.tatabluescopesteel.com/http://www.dhamraport.com/http://www.dhamraport.com/http://www.hooghlymetcoke.com/http://www.tatabluescopesteel.com/http://www.dhamraport.com/http://www.hooghlymetcoke.com/
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    Sila Eastern Company Limited:Established to develop limestone mines inThailand, mainly for the captive use of TataSteel.

    NatSteel Holdings (NSH) : A leadingsupplier of premium steel products for theconstruction industry. NatSteel Holdings

    became a 100% subsidiary of Tata Steel inFebruary 2004. NSH produces about 2 MTof steel products annually across itsregional operations in seven countries.

    (www.natsteel.com.sg)

    Tata Steel Thailand: The company isthe dominant steel producer in Thailand.The company has the capacity to produce1.7 million tonnes of steel for theconstruction industry per year.

    (www.tatasteelthailand.com)

    Tata Steel KZN:Proposes to set up highcarbon ferrochrome plant in South Africa.The plant is slated to be commissioned byOctober 2007 with an annual productioncapacity of 135,000 tonnes during Phase 1.

    Tata NYK: A joint venture with NipponYusen Kabushiki Kaisha (NYK Line) forsetting up a shipping company to cater todry bulk and break bulk cargo. Tata Steeland NYK will each hold 50% stake in the

    joint venture company.

    53

    http://www.natsteel.com.sg/http://www.tatasteelthailand.com/http://www.natsteel.com.sg/http://www.tatasteelthailand.com/
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    The Company has set itself the objective of expanding its capacities and becoming globally

    competitive in its business. as a part of its growth strategy, the Company believes in adoptingthe best practices that are followed in the area of Corporate Governance across various

    54

    National International

    Jharkhand

    Chhattisgarh

    Orissa -Kalinganagar

    - Dhamra

    Port

    Tamil Nadu

    Vietnam

    South Africa

    Australia

    Mozambique

    Ivory Coast (West

    Africa)

    Oman

    http://www.tatasteel.com/Company/investments_jharkhand_article.asphttp://www.tatasteel.com/Company/investments_chhattisgarh_article.asphttp://www.tatasteel.com/company/investments_kalinganagar_article.asphttp://www.tatasteel.com/company/investments_kalinganagar_article.asphttp://www.tatasteel.com/Company/investments_Dhamra_article.asphttp://www.tatasteel.com/Company/investments_Dhamra_article.asphttp://www.tatasteel.com/company/investments_TamilNadu_article.asphttp://www.tatasteel.com/company/vietnam.asphttp://www.tatasteel.com/company/investments_SAfrica_article.asphttp://www.tatasteel.com/company/investments_australia_article.asphttp://www.tatasteel.com/company/mozambique.asphttp://www.tatasteel.com/company/ivorycoast.asphttp://www.tatasteel.com/company/ivorycoast.asphttp://www.tatasteel.com/company/oman.asphttp://www.tatasteel.com/Company/investments_jharkhand_article.asphttp://www.tatasteel.com/Company/investments_chhattisgarh_article.asphttp://www.tatasteel.com/company/investments_kalinganagar_article.asphttp://www.tatasteel.com/company/investments_kalinganagar_article.asphttp://www.tatasteel.com/Company/investments_Dhamra_article.asphttp://www.tatasteel.com/Company/investments_Dhamra_article.asphttp://www.tatasteel.com/company/investments_TamilNadu_article.asphttp://www.tatasteel.com/company/vietnam.asphttp://www.tatasteel.com/company/investments_SAfrica_article.asphttp://www.tatasteel.com/company/investments_australia_article.asphttp://www.tatasteel.com/company/mozambique.asphttp://www.tatasteel.com/company/ivorycoast.asphttp://www.tatasteel.com/company/ivorycoast.asphttp://www.tatasteel.com/company/oman.asp
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    geographies. The Company emphasises the need for full transparency and accountability in

    all its transactions, in order to protect the interests of its stakeholders. The Board considers

    itself as a Trustee of its Shareholders and acknowledges its responsibilities towards them for

    creation and safeguarding their wealth.

    55

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    Tata groups Diversified area of business

    Information systems and communications: The Tata group has well-established

    enterprises in the fields of software and other information systems, telecommunications and

    industrial automation.

    Engineering: The Tata group has a robust presence in engineering, with operations in

    automobiles and auto components and a variety of other engineering products and services.

    Materials: The Tata group is among the global leaders in this business sector, with

    operations in steel and composites.

    Services: The Tata group has widespread interests in the hospitality business, as also ininsurance, realty and financial and other services.

    Energy: The Tata group is a significant player in power generation and is also involved in

    the oil and gas segment.

    SOME OF WHICH ARE:

    Tata Tele Services

    Tata Power

    Tata Consultancy Services

    Tata Chemicals

    Tata Assets Management

    Tata Motors

    Tata Capital

    Titan Industries

    Tanishq

    Taj Group of Hotels

    56

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    Products of Tata group

    57

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    TATA

    STEEL

    STAND

    ALONE 58

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    TREND OF SALES

    YEARS FY 2003-04 FY2004-05 FY 2005-06 FY 2006-07 FY 2007-08

    SALES 11920.96 15876.87 17144.22 19762.57 22191.8

    59

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    PRODUCT WISE NET SALES ARE ASFOLLOWS

    Figures in Rs (crs)

    FY 2006-07

    FY 2007-08

    STEEL 14858 16541

    TUBES 1099 1217

    FERRO ALLOYS AND MINERALS 1454 1808

    BEARINGS 140 127

    Analysis:

    60

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    The increase in the net sales of Tubes division was due to the increase in both the volume

    as well as prices. The Ferro Alloys and Minerals division of the company registered a

    growth of 24% in terms of value though there was a decline in terms of quantity due to the

    companys decision during the year to stop the sale of ores. There was a decline in the net

    sales of the Bearings division of the company mainly due to lower off -take by the

    automotive sector, which is a major customer sector of the division.

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    TREND OF DEBTORS

    YEARS

    FY 2003-

    04

    FY2004-

    05

    FY 2005-

    06

    FY 2006-

    07

    FY 2007-

    08DEBTORS 756.06 581.82 539.4 631.63 543.48

    Analysis:There has been decrease in the trend of debtors in last five years, from Rs.756.6crores to

    Rs.543.48 crores. This decrease in debtors shows a more profit to the company. The increasein the debtors during 2006-07year might be due to the acquisition ofCORUS.

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    DIVISION/PROFIT CENTRE WISE DEBTORS IN TATASTEEL FOR FY 07-08

    PROFIT CENTERS For the FY 06-07 For the FY 07-08

    STEEL 509.09 397.84WIRE DIVISION 43.82 33.30

    TUBES 37.01 31.13

    BEARINGS 7.01 7.29

    F.A.M.D 70.44 107.59

    TOTAL DEBTORS 667.37 577.15

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    TRENDS OF DEBTORS IN TATA STEEL

    Debtors Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

    FY 06-07 614 688 756 663 658 753 680 670 731 709 774 667

    FY 07-08 694 687 662 683 669 767 733 636 677 691 716 577

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    TREND OF CURRENT RATIO

    YEARS FY 2003-04 FY2004-05 FY 2005-06 FY 2006-07 FY 2007-08

    CURRENT RATIO 1.03 1.1 1.1 2.18 0.9

    ANALYSIS:

    The ratio is constant. An ideal current ratio is 1:1. In the year 2006-07 the ratio is very high

    which is not desirable since it means there was less efficient use of funds which was lowering

    down the profitability of the concern. In year 2007-08, the ratio has quite improved to 0.9

    from 1.03 in the year 2003-04 and is coming closer to the ideal ratio.

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    TREND OF DEBTORS TURNOVER RATIO

    YEARS FY 2003-04 FY2004-05 FY 2005-06 FY 2006-07 FY 2007-08

    Debtors Turnover Ratio 13.38 23.81 28.73 31.9 35.66

    ANALYSIS:

    Debtors' turnover rate indicates how quickly receivables or debtors are converted into cash.

    The liquidity of debtors, therefore, is measured through the debtors' turnover rate. A higher

    debtors turnover coupled with quick average collection of debtors enables the firm to transact

    a larger volume of business without corresponding rise in the investment in debtors . From the

    above chart it is clear that the debtors turnover has been kept on increasing from 2003-04,

    where it was 13.38times to 35.66 times in the year 2007-08.

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    TREND OF AVERAGE COLLECTION PERIOD

    YEARSFY2003-04

    FY2004-05

    FY2005-06

    FY2006-07

    FY2007-08

    AVERAGE COLLECTIONPERIOD 27.27 15.33 12.7 11.44 10.23

    ANALYSIS:

    The turnover rate converted into average collection period is a significant measure of the

    collection activity of debtors.An average collection period is a measure of how long it takes

    from the time the sales is made to the time the cash is collected from the customers.Lesser the period better the situation for the company. In case of TATA STEEL there is a

    continuous fall in average collection period from 27.7 days in 2003-04 to 10.23 days in 2007-

    08, which is a good sign for the company.

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    TREND OF AVERAGE DEBTORS TO TURNOVER RATIO

    YEARS

    FY 2003-04 FY2004-05 FY 2005-06 FY 2006-07 FY 2007-08

    Debtors Turnover Ratio 13.38 23.81 28.73 31.9 35.66

    ANALYSIS:

    The analysis of the trends in sales and trade debtors shows the effectiveness of the credit policyin activating sales. An uninterrupted upward trend in sales accompanied by downward trend indebtors indicates that the credit policy implemented by the company is very effective instimulating more sales. This can be easily seen in case of TATA STEEL where the averagedebtors to turnover has been decreased from 6.75% in 2003-04 to 2.65% in 2007-08.Further, ifthe pace of increase in sales is more than the pace of increase in debtors, it is also a symptom offairly favorable credit policy.

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    PROVISION OF BAD DEBTS TO NET DEBTORS IN LASTFIVE YEARS

    year 03-04 04-05 05-06 06-07 07-08

    Debtors 651 582 539 632 543

    Provision

    for

    doubtful

    debt

    61

    39

    32

    36

    34

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    ASSET TURNOVER RATIO IN LAST FIVE YEARS

    YEARS FY 2003-04 FY2004-05 FY 2005-06 FY 2006-07 FY 2007-08ASSET TURNOVER

    RATIO (%) 100.78 110.41 108.76 77.02 106.25

    ANALYSIS:

    This ratio indicates the extent to which the investments in fixed assets contribute towardssales. When compared with a previous period, asset turnover ratio indicates whether theinvestment in fixed assets has been judicious or not. There has been an increase in the Fixed

    Assets Turnover Ratio; this might be due to increase in net sales or due to the acquisition ofCORUS during the year2007.

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    1.2.5 OVERVIEW OF THE FINANCE DIVISION OF TATA

    STEEL

    Thewhole finance and accounts department of Jamshedpur is divided in different groups and

    sections. These were:

    1. CASH OFFICE

    2. FINANCE AND COSTS

    3. PAYROLL ACCOUNTS

    4. PURCHASE AND CAPITAL GROUP

    5. SALES AND INDIRECT TAXATION

    This project is related to DEBTORS MANAGEMNET, which is dealt by sales and indirect

    taxation group. Everything related to debtors is termed as sundry debtors work.

    Sales and indirect taxation group is responsible for accounting for activities such as:

    FREIGHT- OUTWARD & INWARD (ROAD AND RAIL)

    INVOICE

    INDIRECT TAXATION MATTERS (EXCISE AND SALES)

    It is also related to post sales activities like debtors and town accounting. It comprises of the

    following sections:

    EXCISE SECTION

    FREIGHT SECTION

    TOWN DEBTORS SECTION

    OUTWARD INVOICE SECTION

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    SUNDRY DEBTORS SECTION

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    SUNDRY DEBTORS SECTION

    As the name suggests, this section is responsible for the consolidated reporting of all the

    debts due to the company and related information to the management. The section plays a

    major role in monitoring the movements of debts & advising recoveries from the bills of

    those vendors who are also the defaulting customer of the company. Notes are often put up

    to the concerned profit centres to highlight probable cases of default.

    ACTIVITIES OF SUNDRY DEBTORS SECTION:

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    Inter office collection (on behalf of other divisions/ profit centres /sales offices).

    Updating of debtors ledger and preparation of reviews for reconciliation of debtors

    ledger balances with the corresponding balances as per financial accounts

    Updating of advance ledger maintained for tender sales and for preparation of

    reviews of advance ledger

    Updating of auction ledger and preparation of monthly review foe auction ledger

    Maintenance of security deposit ledger for the purpose of refund of security deposits

    and for payments of interest on security deposits.

    Preparation of reports:

    Board note on debtors (Tata steel debtors)

    Associated companys outstanding debtors report.

    VP (F) Report (Gives the detailed outstanding of all major parties).

    Preparation of the outstanding report for secondary products, Rings, Agrico & town.

    Annual Business Plan Report

    The Memorandum of understanding of sundry debtors section and continuous monitoring of

    the performance against targets set.

    OTHER ACTIVITIES:

    Inputs for the credit control meeting

    Preparation of the minutes of the CCCM.

    Updating the status of the minutes of the CCCM

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    RESEARCH METHODOLOGY

    2.1 Type of Research

    The study is descriptive in nature in the sense that it focuses basically on analyzing the

    debtors management at TATA STEEL.

    2.2 OBJECTIVE OF THE STUDY

    The process of debtors management in TATA STEEL how the outstanding debtors are

    accounted & what steps and actions are taken and should be taken to recover these

    dues on time.

    Comparison of Tata Steel with other key players with respect to the debtors.

    Position of debtors in different industries.

    2.3 SCOPE OF THE STUDYThe scope of this study is limited to the study of Debtors Management at TATA STEEL. The

    scope encompassed with the debtors section of the company which is a part of finance and

    accounting department.

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    2.4 sources of data Collection

    Primary data are collected by interviewing customers and employees of TATA

    STEEL.

    Secondary data are collected by using internet, magazines and text books.

    2.5 Sampling

    The study was done by using the age wise analysis of debtors.

    CREDIT DECISION

    PROCEDURE OF CREDIT DECISION

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    WHAT IS CREDIT POLICY?

    The credit policy provides the yardstick for measurement of credit level of receivables and is

    the indentified and compared monthly, as per the requirements. The policy is influenced by the

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    nature of market and strength of the competition. The policy clearly defines the standard for

    target debtor level, which in turn is a significant influence both ion payment terms and on the

    whole of the credit control operation, since it determines how much tolerance, if any, is to be

    shown to slow paying customer.

    CREDIT POLICY OF TATA STEEL

    TATA STEEL has a body known as credit control committee, which formulates and gives the

    final approval for many credit policy matters. The credit guidelines as they have emerged today

    are combined efforts of finance and marketing department.

    The credit control committee is headed by Sr.V.P & E.D (F&A) and consists of all product

    and sales manager from various divisions along with G.M (F&A) and other concernedexecutives as its members. The committee meets at least in two months.

    The annual limit of credit sale is provided by Sr.V.P (F&A) in consultation with other

    management officials. The committee then discusses in detail about the breakup of the above

    lump into the credit limits for different sales offices and also for various customers i.e. both

    regional and party wise credit limit is set by the body.

    Hence the basic purpose this committee is to set the standard and also have the overall control

    of the credit situation, thereby keeping the financing of the working capital cost effective and

    preventing any liquidity problems from arising.

    As a general rule, credit is allowed to customer who takes large and repeated orders. One time

    customers are not entertained for credit.

    CREDIT TERMS

    Credit terms refer to the terms and conditions on which the trade credit will be made available.

    Thus the stipulations under which the goods are sold on credit are referred to as credit terms.

    These relate to the repayment of the amount under the credit sale. These terms can befinalalized after the scrutiny of number of factors. The various factors which must be taken into

    account are:

    The seller companys place in the market and the credit terms on which it is buying from

    its own suppliers.

    The availability of the capital it needs to finance its own credit sales and whether this is

    to be borrowed and if so at what cost; also the availability of capital to finance the

    payment of other overheads.

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    The existence of buyer and sellers market

    The volume of sales planned and how these will be spread over the range of customers.

    The profit margin to be obtained.

    The competitive factors.

    The character of the market

    A. The period the buyer will have the goods i.e. the buying companys inventory turnover

    and average collection period will ultimately decide the selling companys credit terms.

    B. The condition of the customer finances and the degree of the credit risk, which the credit

    sale will involve.

    CREDIT TERMS HAS THREE COMPONENTS

    i. Credit period

    ii. Credit limit

    iii. Cash discount

    CREDIT PERIOD: is the duration of time for which trade credit is extended. During this

    period the customers must pay the overdue amount.

    CREDIT LIMIT: is decided by the top management and varies according to the market

    condition. This total amount is broken up into regional limits, which is further segregated into

    monthly limits within which the different parties have to accommodate. This function isperformed by the credit control committee as discussed above.

    CASH DISCOUNT: is offered to induce the customers to make prompt payments. The

    customers can take advantage of discount if they pay the amount within the stipulated time.

    These credit terms usually written in abbreviation for e.g. 2/10net 30 where:

    2 signifies the rate of cash discounts (2%)

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    10 represent the time duration (10days)within which a customer must pay to be

    entitled to the discount

    30 represent the credit period.

    Credit terms of Tata steel

    The credit terms, i.e. the credit period and cash discount, followed by TATA STEEL are as

    follows:

    CREDIT PERIOD: the credit period is decided on the basis of the type of the product

    and is generally of fixed nature. However, special customer may be allowed a variance in the

    set credit period depending upon the volume of sales and customer relationships.

    INTEREST CHARGED: interest free credit is allowed for 30 days in most cases. A

    every 30 days extension there is a 1% rise in interest rate for secured credits. The rate of

    interest for unsecured credit is1% more than the corresponding rate under secured credit .

    there is a penal interest of 3% over the applicable rate of interest.

    Time period Secured credit Unsecured credit

    After 30 days 18.5% 19.5%

    After 60 days 19.5% 20.5%

    After 90 days 20.5% 21.5%

    CASH DISCOUNT:

    Cash discount of 2% has also been allowed for certain products in different division. The

    discounts had a positive response from certain customers who had working capital problems

    i.e. whose inventory turnover have also ignored the discounts and debtors turnover is low or

    whose operating cycle is long

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    COLLECTION EFFORT:

    A constant touch with the customers is the best way of reminding him about his payment

    schedule in a polite but firm manner. A daily, weekly and monthly report regarding the total

    sale is done to keep a track on debtors and cash position. Tata steel s collection efforts were

    not up to the mark that is the reason why outstanding of greater than six months were

    increasing continuously which has now improved to a great extent.

    4.1TATA STEELS CREDIT MONITORING AND CONTROL

    As the most of the credit is unsecured, keeping a timely vigilance on the debtors is important

    from the safety and the liquidity position of the firm. This primarily requires an efficient

    collection process because slackness in the collection efforts lengthens the average collection

    period, and increase the % of bad debt, for monitoring the debtors TATA STEEL is using

    some steps. These steps are:

    Preparation of a ageing schedule

    Calculation of days sales o/s

    Calculation of ACP

    With the help of these, monthly reports are generated and are sent for review to credit control

    committee chaired by V.P (F&A).

    In case of secured credit where Tata Steel is also a debtor of its customers, it uses its

    accounts payable as tool to realize its accounts receivables. In cases, which have the

    symptoms of becoming the bad, a reconciliation statement is prepared and the mutual

    agreement arrived at. However in the worst case legal action is pursued and bad debts are not

    written off before five year.

    FOLLOW UP

    Proper follow up is done for the timely collection of debts. A daily, weekly, monthly report

    regarding the sales is done to keep track on debtors and the cash position. Efficient and

    capable Customers Accounts Managers are appointed for this purpose. Customers Accounts

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    Managers is responsible for the collection of debts and follow up of the customers. Now

    TATA STEEL has adopted many ways to follow-ups:

    Phone

    Fax

    E-mail

    Letters

    Personal visit

    TATA STEEL PROVISION POLICY

    DEBTORS STATUS AS ON SUMMARY AS ON

    DEBTORS PROVISION

    GUIDELINE %Age

    Provisions

    required

    Amount of

    outstanding

    Provision

    required

    1) BIFR CASES

    a) Above three years

    I. Recoverable

    II. Non Recoverable

    Total

    b) Below three years

    I. Recoverable

    II. Non Recoverable

    Total

    100%

    100%

    100%

    100%

    TOTAL

    2) LEGAL CASE

    c) Above three years

    I. Recoverable

    100%

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    II. Non Recoverable

    Totald) Below three years

    I. Recoverable

    II. Non Recoverable

    Total

    100%

    100%

    100%

    TOTAL

    3) GOVT./TOWN DUES

    e) 6 month-1 year

    I. RecoverableII. Non Recoverable

    Totalf) 1-2 Years

    I. Recoverable

    II. Non Recoverable

    Totalg) Above 2 years

    I. Recoverable

    II. Non Recoverable

    Total

    0%

    100%

    50%

    100%

    100%

    100%

    TOTAL

    4)SUBSIDUARY COMPANIES

    h) 6 months-2 years

    I. Recoverable

    II. Non Recoverable

    Totali) Above 2 years

    I. Recoverable

    II. Non Recoverable

    Total

    0%

    100%

    100%

    100%

    TOTAL

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    5)OTHERS

    j) 6 months-three years

    I. RecoverableII. Non Recoverable

    Totalk) 3 years-5 years

    I. Recoverable

    II. Non Recoverable

    Total

    l) Above 5 years

    I. Recoverable

    II. Non RecoverableTotal

    0%

    100%

    100%

    100%

    100%

    100%

    TOTAL

    GRAND TOTAL

    4.3 OPERATIONAL WORKING AT TATA STEEL FOR

    MANAGING DEBTORS

    OVERVIEW

    Managing the debtors forTata steel is an important and chief function of the sales accounts

    division of finance and accounts. All the transactions of commercial nature are dealt with by

    this department in a detailed outline frame of working. The debtors arise each month out of

    the sales made on credit and suitable feeding of the required figures has to be made once in a

    month. This function is very much a difficult task owing to the various subsidiaries and

    associate companies being controlled by TISCO itself.

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    The activities of each of the companies are diverse in operations and require different policy

    formulations and strategies for complying with the existing market requirements. But they

    are controlled in a centralized manner so that they give an actual overview of the standing of

    the company. The profitability of each of the above is equally important to arrive at a

    consensus for finding out the actual earnings and future prospects. As such each of the

    company under subsidiary and associate is incorporated under distinct centres as Profit

    Centre.

    To flatten the organizational structure and developed authority and responsibility for the

    quicker responsiveness to changing market conditions and greater initiative in dealing with

    different target markets, Tata steel has brought in the concept of profit centre. For all

    practical purpose, each profit centre functions as a separate company within the hold of Tata

    steel. From the debtors management point of view also each profit centre has the

    responsibility of appraising and dealing with its customers. However the overall control is

    centralized and is in the hands of the finance department. The main function which lies at the

    hands of Tata steel, Jamshedpur is to report such standings of the actual debtors as on a

    particular date to the MD in the form of a monthly report. The figures thus arrived at give an

    overview of which profit centres contribute the most to the debtors standing and the specific

    reasons for the same.

    Being a steel manufacturing concern, Tata steel is mainly concerned with the actual debtors

    arising for the following profit centres:

    STEEL

    WIRE DIVISIONS

    FERRO ALLOYS AND MINERALS DIVISION

    TUBES DIVISION

    BEARINGS

    Each of the above profit centers have debtors of their own which are handled and managed in

    a centralized manner. For an example, tubes division is one of the most important divisionwhich has the maximum contribution to the total sales taking together all the profit centers at

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    a point of time. It has various parties of its own as debtors such as ESSAR STEEL

    LIMITED, BLUE STAR LIMITED, TATA CHEMICALS LIMITED,

    MECHATRONICS and many debtors. A database relating to the different parties is

    maintained in a pre specified format which helps in understanding the actual standing of the

    debtor from the point of view of the actual sale being made to the party on credit till date.

    This format helps in maintaining the records in a form which helps in judging the actual

    ageing of the debtors and the amount being recovered from the total debt. By ageing we

    mean to give an actual definition to the debtors in terms of how old has the debt been to him

    and thereby categorizing him for the purpose. A same prescribed format is used by all the

    profit centers for managing their respective debtors.

    EXPLANATION

    Through this preparation we get to know the actual total debtors figures and the major parties

    that have contributed to the increase and decrease in the debtors as when compared with the

    previous financial period. It mainly emphasizes upon the total debtors figures and the

    overdue debtors and their major contributors in the form of party names and figures. It also

    gives all list of indications for the debtors whose standing are for periods beyond six months.

    This reporting is crucial for the reason that it gives the management the indicative areas for

    focus, the reasons for a rise in debtors and suitable control for future standing which is

    profitable to the company as a whole.

    4.3 CHANNEL FINANCING

    The core objective of channel financing is to provide integrated commercial and financial

    solutions to the supply and distribution channels of a given industry. Channel finance gives

    support to the commercial relationship between our clients and their suppliers and customers.

    The commercial aim of the channel finance is to add value supply and distribution channels

    by providing unique solutions that meet our customers demand.

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    By providing short term lending to clients utilizing qualified receivables as collateral, value

    is added to the client by way of working capital support, reduced account receivables and

    improved control of the sales/ distribution channels. In addition, payables discounting serves

    to add value by improving supplier relationships and enhancing cash flow management.

    Forward and backward linkages in a business organisation play a significant role in the

    success or failure of the business entity. For,(say) a manufacturing or trading firm, while the

    suppliers of the raw material are important as they provide input for production, equally

    important is the role of its distributors which sell products manufactured by the firm through

    retailers to the ultimate consumers. Channel financing relates to ensuring that integrated

    financial and commercial solutions are available to the entire chain of supply and distribution

    that could ensure health of the firm, financed by the bank.

    How channel financing is different from conventional lending?

    Channel financing is different from the conventional lending since in conventional lending

    the financing banks are generally not concerned as how the suppliers of the firm and dealers

    of teh product of the firm are financing their activity. The weak financials of the

    supplier(leading to delay in supply and non availability of market credit)or the dealers of the

    product (delay in receipt of payments leading to higher book debts) could adversely impact

    the top line sales and bottom line profits of the financed firms. In the channel financing, the

    financing bank may have to find the ways and means as to how the suppliers and the

    buyers(dealers of the product) can be financed through various instruments/facilities. Hence,

    the channel financing adds value to the transaction for all the parties concerned, be it the

    manufacturer/trader , the supplier of the inputs or the dealer/ buyer or the financing bank.

    METHODOLOGY

    Through channel financing the business firms can outsource a major part of their working

    capital needs thereby reducing their dependence on bank finance. For instance, it need not

    avail of credit from the bank to pay off the supplier, if the supplier gets the finance in his own

    name from the bank for raw materials supplied on credit in the form of say, drawee bills

    financing. The bank can also allow loan to the dealer for credit term that has been fixed

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    between the firm and the dealer in the form of receivable finance or finance against book

    debts or factoring of receivables. This enables the manufacturing firm to get the cash

    immediately for the finished goods supplied. This firm functions as the principal customer

    which suggests the names of its suppliers and dealers to the bank. Thereafter the bank makes

    the a due diligence assessment of the suppliers/dealers standing credit worthiness and decides

    to provide finance on merit.

    BENEFITS TO THE FINANCED CONCERN, THE SUPPLIER

    AND THE DEALERS/BUYERS

    The pre and post sale of working capital requirement of the manufacturing concern would be

    scaled down. Such firms can concentrate more on their core competence area of production

    and marketing their products besides saving time and costs involved in arranging creditors

    and monitoring recovery. As regards the suppliers and the dealers, the major benefit is that

    they get payments promptly, which improve their liquidity position and cost. This also helps

    them as well as bank to cut level of counter party risks.

    GAINS TO BANKS

    The bank also gain substantially from the process of channel financing which include

    increased customer base, effective due diligence and smoothness of lending activity and loan

    origination process. Besides, the banks will be able to ensure better credit discipline. Since

    the risk is diversified through finance to supplier, manufacturer and the dealers, the credit

    exposure norms are better observed. Hence the channel financing is a very convenient tool in

    managing their assets portfolio.

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    Credit assessment

    modules

    Cam-1(solvency)

    Cam-2(financials)Cam-3(technology

    and commercial)

    Cam-4(quality andcredibility)

    4.4 Credit assessment policy

    Credit management module (based on lotus notes)

    Behind every credit decision there is an inherent potential for loss informed credit decision

    will minimize the risk, enhance the profitability and lead to better structuring of credit. For

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    credit appraisal and risk assessment customers are broadly classified into three groups

    namely

    ORGANISED SECTOR (public and private ltd, companies including govt.

    undertakings)

    UNORGANISED SECTOR (traders, partnership firms, SIS units etc)

    GOVERNMENT DEPARTMENT (defence , irrigation, power , railways, PWD,

    CPWD)

    Credit risk assessment of the customer is assessed

    based on the following parameters:

    ABILITY TO PAY- It is easy to assess the ability of the customer to pay and is

    applicable to the organized sector

    Solvency

    Financial viability

    Technological soundness

    Commercial feasibility

    WILLINGNESS TO PAY- it is based on the judgement and is applicable to both

    organised and unorganised sectors. This is the only criterion adopted for assessing the

    customers in the unorganised sectors.

    The assessment criteria are:

    Quality of management

    Credibility

    Past performance

    Health of group companies

    CREDIT DECISION:

    Risk classification of the entry i.e. low/medium/ high

    Should