image: Daniel Blume (Flickr)

image: Shawn Hogan (Flickr)

image: Creative Commons

source: The New York Times, April 2009 | image: Tim Rich & Lesley Katon (Flickr)

image: psdgraphics.com

image: AKstudio (Flickr)

News Online Classifieds Financial Information0

10

20

30

40

50

60

70

80

90Ages 18-33Ages 34-45Ages 46-55Ages 56-64Ages 65-73Age 74+

Perc

en

tag

e o

f D

igit

al M

ed

ia U

sers

wh

o e

ng

ag

e in

on

lin

e a

ctiv

itie

s

source: PewInternet.org from sitejabber.com

The use of online news websites are notstrongly skewed by age demographics.

image: Fred Ruschel (Flickr)

image: Mayang Adnin

image: Bombatron (Flickr)

source: http://www.ipadinsider.com/tag/ipad-sales-figures | image: Luke Johnson (Flickr)

source: Nielsen Company, 2011 Mobile Connected Device Report

Mob

ility

Ease

of u

se

Qui

ck S

tart

Up

Conve

nien

ceSiz

e

Versa

tility

of c

onne

ctio

n

Fast

Spe

ed

Simila

r to

Lap

tops

Ligh

twei

ght

31%

21%

15%

12% 12% 12%11%

10%

7%

Tablets such as the iPad are favouredover laptops and desktops

for multiple reasons.

source: http://www.thedailygreen.com/going-green/tips/e-readers-tip | image: Jeff S (Flickr)

image: Mike Baird (Flickr)

image: Alex Buga (Flickr)

image: Chirantan Patnaik (Flickr)

image: Apple (USA Today, Bloomberg, AP, New York Times)

image: Apple

of those who subscribe to print newspaper and devote about an hour a day to reading daily news, are very likely to cancel their subscription within the next six months.

– Reynolds Journalism Institute,University of Missouri

For currentiPad users,58%

image: Creative Commons

image: assurityplus (Flickr)

image: Creative Commons

“With the average age of theAmerican newspaper reader

at 55 and rising…”

– Eric Alterman,The New Yorker

image: Creative Commons

image: Jérôme Chevillat (Flickr)

image: BasilDima (Flickr)

Thanks a lot for taking the time to view my presentation!

Feel free to leave any comments, questions or reach me on twitter @effiejp, and I’ll definitely get back to you as soon as I possibly can.

~ Effie J. PereiraQueen’s University, FILM315