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The Downtown Center Business Improvement District is a coalition of property owners, consisting of more than 2,200 parcels, committed to enhancing the quality of life in Downtown Los Angeles. The organization helps the 65-block Central Business District achieve its full potential as a great place to live, work, and play.

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We are very pleased to share with you the Downtown Center Business Improvement District’s (DCBID) 2011 annual report, which summarizes the accomplishments of our fourteenth year of operation.

The DCBID had a year full of challenge, opportunity, and much success. We continued to play a vital leadership role in the resurgence of Downtown Los Angeles by providing the safety, cleaning, economic development, and marketing programs that public agencies are no longer able to provide.

Thanks to your support, the DCBID continues to ensure that Downtown LA is safe, clean, and vibrant. The Purple Safe & Clean Teams responded to more than 100,000 calls for service and our Downtown Ambassadors assisted more than 50,000 employees, residents, visitors, and businesses.

Through our Economic Development programs, we were instrumental in recruiting several new businesses to the area. In fact, over the past four years, we have helped recruit and/or open nearly 200 new establishments – resulting in thousands of jobs as well as generating millions in sales tax revenue. In addition, we produced the fourth Downtown Los Angeles Demographic Study which showed that Downtown residents and employees are young, highly educated, and affluent professionals. This study is a vital tool in recruiting new business to the area.

All of our efforts are done with the constant goal of increasing the value of your property. We promoted thousands of businesses, events, and programs on our website, establishing DowntownLA.com as the go-to resource for all who live, work, and play in Downtown. In 2011, the site had nearly 1.5 million page views – an increase of 61 percent over 2010 – and we increased our email newsletter distribution by more than 5,000 subscribers to 18,000. Our various programs and media outreach continue to help change the perception of Downtown LA and bring a renewed awareness to the area.

The DCBID remains the number one Los Angeles-based BID by budget and has set ambitious goals for 2012, including facilitating a strong office and retail recruitment program, increasing the number of visitors to Downtown and ensuring that the center of Downtown remains safe and clean for all of us.

With your help, we will continue Building on Success.

Sincerely,

DEAR DOWNTOWN STAKEHOLDER,

Kathy FaulkChairperson

Carol E. SchatzPresident & CEO

OPERATIONS

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Safe and clean streets are the foundation of a vibrant Downtown. The DCBID’s Safe & Clean team is proudly committed to assisting those who live, work, and play in the Downtown Center. This highly visible, well-trained staff of purple-shirted safety officers and cleanliness personnel continues to provide daily, 24-hour supplemental services to maintain safety and cleanliness within the district. In 2011, these teams responded to more than 100,000 calls for service. In addition, the DCBID’s specially trained BID ACTION Team has continued to assist the homeless community, working closely with service providers.

SAFETYIn 2011, the DCBID continued to champion a strong working relationship with the City of Los Angeles and local government entities. This partnership continues to be strong. As city resources deminish, the role of the DCBID safety services become more important.

To better serve the district, we provided advanced training and technical support for our Safety Team. Additionally, we continued to adjust patrols to address special needs in the district, as identified by the CAD (Computer-Aided Dispatch) system, Safety Patrol staff observations, and LAPD statistics. In 2011, we also added the use of T3 Electric Standup Vehicles to our cadre of tools that we utilize within the district.

Safety Team Statistics• 17,819 individual calls for service –

18 percent increase over 2010

• 114,468 incidents – 10 percent decrease over 2010

• Of those 114,468 incidents, approximately 46 resulted in an arrest for misdemeanor or felony crimes.

CLEANLINESSOn a daily basis, the members of the DCBID’s Clean Team worked to remove graffiti, discard trash, and sweep sidewalks.

Clean Team Statistics• 88,806 bags of trash removed

from district receptacles

• 403 abandoned shopping carts removed

• 949 instances of graffiti removed

• 6,509 sidewalk wash downs conducted

• Over 470 miles of sidewalks cleaned with mechanical devices

• Watered 150 trees on a weekly basis

BID ACTION (OUTREACH PROGRAM)For the past nine years, the DCBID’s specially trained Outreach Team has assisted the homeless community with a variety of services – providing clothing, bus tokens, blankets, transportation, medical services, and assistance with entry into rehabilitation programs.

In 2011, BID ACTION focused on increasing teamwork and partnerships with service providers in order to find new and innovative ways to better assist in outreach and placement. This occurred by attending networking meetings around the Downtown area with other service providers, including: Los Angeles Homeless Services Authority, Chrysalis, and Common Ground.

BID Action StatisticsIn 2011, the BID ACTION team made contact with approximately 253 people who they had never assisted before and followed up with 1,345 individuals to provide service. The team successfully provided services to 304 individuals, 12 of whom were placed in housing or drug and alcohol programs.

ECONOMICDEVELOPMENT

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Downtown Los Angeles saw a handful of groundbreakings and openings in 2011. We continue to attract residents, retailers, and commercial tenants who recognize the benefits of an urban core rich with amenities, nightlife, culture, transportation, and diverse neighborhoods. Additionally, major projects currently under construction will shape Downtown’s future in the coming years.

9TH ANNUAL FALL DOWNTOWN LOS ANGELES PROGRAM & TOUR On Tuesday, November 15, nearly 300 professionals from the real estate, banking, development, retail, and hospitality sectors visited Downtown LA for the annual program and tour.

The event was designed to raise confidence in the market and included a panel discussion about major market sectors – including retail, restaurants, and nightlife; the Wilshire Grand Project; residential and investment sales; Farmers Field; Related Company’s projects; and the office market.

Following the panel, the tour visited seven different projects that highlighted the market sector – including 550 South Hope, Spring Arts Tower, Perch, 940 E. 2nd Street, Orsini II, Brigade, and Freshii.

The day concluded with a gourmet buffet lunch at the Omni and take-away handouts. In a survey conducted after the tour, nearly 100 percent of respondents agreed that they left with a positive impression of Downtown. We continue to pursue leads generated from the tour.

DOWNTOWN LA DEMOGRAPHIC STUDY 2011 PRESENTATIONOn August 23, reporters gathered at FIGat7th for a detailed presentation on the fourth Demographic Study produced by the DCBID. Carol Schatz presented the key findings and notable variances since the 2008 study. The 2011 results indicated that Downtown fared well during the downturn. Downtown residents and employees are young, highly educated, affluent professionals who enjoy dining out and attending social events.

The results of the study will continue to serve the DCBID in recruiting important retailers to Downtown LA. Previous studies had been instrumental in recruiting Ralphs Fresh Fare and CityTarget.

Learn more at DowntownLA.com/survey.

MARKET INFORMATIONThe DCBID is the hub of market research for Downtown Los Angeles. We have compiled a diverse library of data and statistics related to various markets – including residential, retail, and office. Additionally, we produced various custom reports and projects throughout the year. Our research department responded to thousands of requests for market information from developers, real estate brokers, appraisers, bankers, students, and media. These efforts were instrumental in recruiting businesses and residents to Downtown LA.

DOWNTOWN LA RESIDENTIAL OCCUPANCY RATE

CONDO SALES 2000 -2011

UNITS NEW TO MARKET

129 19,585 90.02%Projects Units Occupancy Rate

Year

201120102009200820072006200520042003200220012000

201120102009200820072006200520042003200220012000

201120102009200820072006200520042003200220012000

Property

940 E. 2nd St.

Gallery Lofts

Metropolitan Lofts

Piero II

Type

sale

sale

rent

rent

Total

# of Units

38

33

84

340

495

Average Price PSF

$320.39$329.58$340.31$475.49$527.54$559.09$462.51$389.29$275.59$219.78$191.44$168.61

$323.46$338.54$348.19$485.86$528.86$558.66$525.82$440.42$318.36$225.48$198.50$174.56

$418.56$451.62$476.52$490.52$530.52$576.47$553.95$462.50$328.46$266.18$210.93$174.93

Percent + / -

-2.8%-3.2%-28.4%-9.9%-5.6%20.9%18.8%41.3%25.4%14.8%13.5%

-4.5%-2.8%-28.3%-8.1%-5.3%6.2%19.4%38.3%41.2%13.6%13.7%

-7.3%-5.2%-2.9%-7.5%-8.0%4.1%19.8%40.8%23.4%26.2%20.6%

1BR

2BR

3BR

DCBID PROPERTY VALUE INCREASEYear

199719981999200020012002200320042005200620072008200920102011

Total Assessed DCBID Value

$4,211,364,587$4,480,598,392$4,838,421,305$5,025,431,988$5,260,525,694$5,544,496,087$5,688,391,189$6,045,596,904$7,002,900,943$7,853,144,506$8,695,487,916$9,301,781,581$9,326,410,136$8,851,402,207$9,030,845,311

Percent + / -

6.39%7.99%3.87%4.68%5.40%2.60%6.28%15.83%12.14%10.73%6.97%0.26%-5.09%2.03%

This includes completed lofts, apartments, and condominiums, and excludes Single Room Occupancy.

Percentage increase in value from 1997 to 2011: 114.44%

ECONOMIC DEVELOPMENT

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RESIDENTIAL REAL ESTATE MARKETIn 2011, four new properties opened in Downtown – 940 E. 2nd Street, Gallery Lofts, Metropolitan Lofts, and Piero II. A handful of residential projects that were once stalled are now beginning to commence construction or are being permitted.

WEEKLY EMAIL NEWSLETTERSThroughout 2011, the Economic Development team continued to distribute key notices, promotions, and information to our constituents through weekly email blasts. This afforded businesses and organizations in Downtown LA the opportunity to highlight their key events and special promotions.

7TH STREET RETAIL INITIATIVEThroughout the year, the DCBID canvassed various neighborhoods in greater Los Angeles with thriving retail scenes. Retail tenants that fit the urban community were identified in neighborhoods and/or streets like Abbot Kinney, Old Town Pasadena, Santa Monica, Sherman Oaks, Malibu, Los Feliz, and Silver Lake. We actively followed up with and provided tours to a variety of interested apparel boutiques, clothing and furniture stores, and many other retail businesses. While successful retail recruitment takes years to bear fruit, the ultimate goal is to populate 7th Street, from Figueroa Street to Los Angeles Street, with one-of-a-kind retailers to compliment the street’s numerous restaurants and bars. The DCBID recruited or facilitated the following 7th Street deals: Bouche-e, Brigade, Freshii, Michael Antonio Footwear Pop-Up Store, City Target, and The Counter.

RETAIL, RESTAURANTS, NIGHTLIFE, AND AMENITIESThe DCBID continued to consult with hospitality users and neighborhood service retailers to help educate them about Downtown and identify potential locations. The momentum in Downtown’s restaurant and nightlife scene continues to grow. Almost every notable Los Angeles hospitality operator is interested in Downtown and the Central Business District in particular.

We directly recruited and/or facilitated the following deals in 2011:

• Cabbage Patch

• Café Figaro

• Perch

• Simply Salad (second location)

• Soleto

• Terroni

• The Regent Theatre

• Tossed

• Umamicatessen

The DCBID also helped recruit and/or facilitate the following deals along 7th Street:

• Bouche-e

• Brigade

• Freshii

• Michael Antonio Footwear Pop-Up Store

• CityTarget

• The Counter

These have resulted in the creation of many construction and operational jobs, as well as significant beneficial economic impacts to Downtown.

OFFICE VACANCY/RENT TRENDSYear

1999200020012002200320042005200620072008200920102011

Direct Vacancy

14.2%16.0%12.9%15.2%14.4%14.2%11.2%13.8%12.3%12.5%15.3%16.7%18.6%

Direct Average Rents

$23.04$23.40$24.84$25.53$26.22$26.88$28.05$31.65$36.37$38.64$36.77$35.40$35.67

Source: Cushman & Wakefield Research Services

Class A, Direct

INVESTMENT IN DOWNTOWN LA 1999-2011Property Type

Arts & Entertainment

Civic & Institutional

Commercial

Mixed-Use

Residential

Figueroa Corridor/Expo Park

Grand Total

Project Cost Total

$1,343,800,000

$2,097,700,000

$ 491,000,000

$ 4,372,000,000

$ 5,927,100,000

$1,500,000,000

$15,731,600,000

Includes money secured for projects starting or approved for construction through 2012

ECONOMIC DEVELOPMENT

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INVESTMENT IN DOWNTOWN LA 1999-2011

INVESTOR/DEVELOPER OUTREACHWe assisted and toured numerous real estate investors, developers, and lenders of the following product types:

• Shopping Centers and Retail

• Multi-Family Condos

• Multi-Family Apartments

• Hotel Flagships

• Hotel Developers

• Real Estate Investment Trusts (REITs)

Additionally, with the DCBID’s guidance, a hotel development group purchased a Downtown property and plans to convert it into a new location for the popular ACE Hotel.

OFFICE TENANT RECRUITMENTWhile Downtown’s Class A office market remains challenged, there was some exciting activity in its creative office market. The DCBID was responsible for sourcing one of the most significant creative office space deals in Downtown’s history. We recruited The Institute, a Venice-based entertainment production company co-founded by partners Michael Bay and Scott Gardenhour. The Institute leased an entire floor in a historic commercial office building in the heart of Downtown LA.

OUTREACH & TOURSWe continued to participate and represented Downtown at the following conferences/events:

• International Council of Shopping Centers (ICSC) Western Division Fall Conference

• Urban Land Institute Fall Conference

• International Downtown Association Fall and Spring Conferences

• Jewish Federation Real Estate & Construction Division

In addition, over 1,000 people attended our twice-monthly Downtown Housing Tours and over 100 people attended our monthly Downtown Business Walking Tours. The Housing Tours were consistently booked throughout the year, proving that there is an increased interest in Downtown living.

COMMUNITY EVENTSThe following events helped build community in Downtown. They served as a bridge between the residents and the business community.

5th Annual Downtown Dog Day Afternoon at the Cathedral

On a warm July 26 afternoon, 1,359 people and 794 dogs filled the 2.5-acre plaza at the Cathedral of Our Lady of the Angels for a community -building event celebrating Downtown dogs.

This event attracted dogs of all breeds and their humans for a festive evening of mingling, music, pet-related vendor displays, and great food.

4th Annual Halloween Party for Downtown L.A. Kids

On the evening of Monday, October 31, more than 500 kids and 400 adults attended our Fourth Annual Halloween Party at Grand Hope Park at the Fashion Institute of Design & Merchandising (FIDM). Major attractions included a bouncy house, marionette theatre, arts and crafts tables, video game truck, jugglers, and trick-or-treat doors.

Ralphs Fresh Fare generously donated hot dogs, candy, and other treats. Delicious cupcakes were donated by Cabbage Patch restaurant.

Building Address Tenant Leased SF Renewal/ New

600 Wilshire 600 Wilshire Boulevard Destination RX 13,873 New

777 Tower 777 South Figueroa St. Zurich Insurance 49,702 New

777 South Figueroa St. MTA 41,628 New

777 South Figueroa St. Marshall & Swift 21,477 New

801 Tower 801 South Figueroa St. Larson, Garrick & Lightfoot 10,075 New

865 South Figueroa 865 South Figueroa St. Arch Insurance 10,835 New

888 International Tower 888 South Figueroa St. First Republic 10,049 New

915 Wilshire 915 Wilshire Boulevard Fidelity Insurance 14,363 New

Aon Center 707 Wilshire Boulevard AON 76,705 Renewal

707 Wilshire Boulevard Dongell Lawrence Finney 19,118 New

707 Wilshire Boulevard Exposition Metro Line Construction Authority

13,753 Renewal

707 Wilshire Boulevard Willenken Wilson Loh & Stris 11,358 Renewal

AT&T Center 1150 South Olive St. USC 18,889 New

Bank of America Plaza 333 South Hope St. Bank of America 173,000 Renewal

333 South Hope St. Alston Bird 77,319 New

333 South Hope St. Sulzmeyer, Kupetz, Baumann & Rothman

25,833 New

Chase Plaza 888 West 6th St. Promerica Bank 14,045 New

Citigroup Center 444 South Flower St. PB Americas (Parsons Brinkerhoff) 33,602 New

444 South Flower St. AC Martin 21,648 New

444 South Flower St. PB Americas/Skanska 21,139 Renewal

444 South Flower St. Anderson McFarlin 17,970 New

444 South Flower St. LA Economic Development Corp 13,755 New

444 South Flower St. PB Americas 11,594 New

444 South Flower St. Pacific Western Bank 10,700 New

City National Plaza 525 South Flower St. Gensler 37,162 New

City National Tower 555 South Flower St. Jones Day 136,400 Renewal

555 South Flower St. Haight, Brown, Bonesteel 27,280 New

555 South Flower St. City National Bank 24,979 New

555 South Flower St. Baker Hostetler 11,290 New

Ernst & Young Plaza 725 South Figueroa St. Lockton Insurance Brokers LLC 71,981 Renewal

725 South Figueroa St. UBS Financial Services 12,096 Renewal

Figueroa at Wilshire 601 South Figueroa St. Judicate West 10,951 New

601 South Figueroa St. Kutak Rock LLP 10,411 New

Figueroa Courtyard 201-281 South Figueroa St. California Community Foundation 26,336 New

Figueroa Tower 660 South Figueroa St. Lee Hong Degerman 22,828 Renewal

800 South Figueroa St. Loyola Marymount University 12,512 New

800 South Figueroa St. Konica 11,155 New

SIGNIFICANT OFFICE SPACE LEASES — 2011

ECONOMIC DEVELOPMENT

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Building Address Tenant Leased SF Renewal/ New

Gas Company Tower 555 West 5th St. Arent Fox LLP 12,470 New

Mellon Bank Center 400 South Hope St. O'Melveny & Myers 158,993 Renewal

400 South Hope St. Holland & Knight 42,000 New

400 South Hope St. Wealth & Tax Advisory 23,808 New

One Bunker Hill Building 601 West 5th St. Torrey Pines 14,483 New

One California Plaza 300 South Grand Ave. Skadden, Arps, Slate, Meagher 155,798 Renewal

300 South Grand Ave. Morgan Lewis & Bockius 74,639 Renewal

300 South Grand Ave. National Association of Securities Dealers

19,081 Renewal

Pacific Financial Center 800 West 6th St. Sullivan Group 25,916 Renewal

Paul Hastings Tower 515 South Flower St. DMJM/AECOM 113,360 Renewal

515 South Flower St. TelePacific 81,840 Renewal

515 South Flower St. Grant Thornton 24,979 New

515 South Flower St. Commonwealth Pacific LLC 18,955 New

515 South Flower St. Cornerstone 13,140 New

515 South Flower St. Palmer & Lombardi 11,146 New

Pershing Square Building 448 South Hill St. Institute for Enhanced Perceptual Development

10,100 New

Two California Plaza 355 South Grand Ave. Bingham McCutchen 81,324 Renewal

355 South Grand Ave. Yukevich, Calfo & Cavanaugh, LLP 25,850 New

350 South Grand Ave. Wilmer Hale 25,000 Renewal

US Bank Tower 633 West 5th St. Akin Gump 24,582 New

633 West 5th St. Dechert LLP 23,406 New

633 West 5th St. Jenner Block 23,393 New

633 West 5th St. Meyers Nave 12,858 New

633 West 5th St. Gordon and Reese 11,489 New

Wells Fargo, North 333 South Grand Ave. Bingham McCutchen 81,324 Renewal

333 South Grand Ave. Payden & Rygel 52,232 Renewal

333 South Grand Ave. Oaktree Capital 26,116 New

Total Square Feet Leased 2,336,093

Total Square Feet Sold 798,750

SIGNIFICANT OFFICE SPACE SALES — 2011Building Address Tenant Building SF Price per SF

617 West 7th Street 617 West 7th Street The Swig Company 208,543 $177.97

550 South Hope Street 550 South Hope Street LBA Realty 590,207 $266.86

MARKETING

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2011 was another successful year for the Marketing Department with the implementation of strategic programs that created awareness and drove traffic to Downtown businesses and events. Through our comprehensive website, DowntownLA.com, and various advertising and public relations initiatives, the DCBID promoted thousands of events and programs that took place in the area. Through our efforts, we have become the most vital resource for all who live, work, and play in Downtown LA.

DOWNTOWN GUIDES

The DCBID Downtown Guides Program continued to provide the much needed customer services to both visitors and businesses; including distribution of Downtown materials, providing directions, answering general questions, interacting with new businesses, creating welcome bags, and so much more. In 2011, we received more than 100 individual testimonials praising our team of friendly Guides, and we continue to perfect the Guides’ performance through quarterly training sessions and additional special checkups.

2011 Downtown Guides statistics• 43,000 directions given

• 2,300 businesses contacted

• 138,000 directories distributed

• 185,000 Welcome Maps provided

• 4,200 Welcome Bags provided

DCBID WEBSITE

DowntownLA.com has become the most comprehensive source of information on Downtown LA. In order to maximize the benefits of online marketing, the DCBID’s website was updated throughout the year. The management of the database was brought in-house, and new content made DowntownLA.com a more useful and user-friendly resource.

2011 feature additions on DowntownLA.com• Integrated thumbnail maps

• Smartphone-optimized, mobile version of DowntownLA.com

• Resource pages listing parks and live music in Downtown LA

2011 performance statistics• 1,400,703 page views –

an increase of 61 percent

• 350,763 unique visitors – an increase of 66 percent

• 2 minutes, 47 seconds average time on site

• Increased the DowntownLA.com email news subscriber list by approximately 5,500 – an increase of 40 percent

• Increased Facebook fans to 8,700 – an increase of 335 percent

• Increased Twitter followers to 6,300 – an increase of 97 percent

NEWSLETTERS

Quarterly NewsletterTo keep our stakeholders informed, the DCBID published and mailed four quarterly newsletters to all property owners within the district.

Monthly email newsletter

• Reached 18,500 subscribers each month

• Promoted seasonal campaigns, new businesses, upcoming events, and special offers in Downtown LA

• Each month, the Downtown Guides also distributed 1,000 copies of a teaser handout which included the most popular content.

COLLATERAL – GUIDES & MAPSGuide to Downtown LA

The DCBID’s annual directory of Downtown LA businesses was completely updated.

• 250,000 copies printed

• Businesses located in the Downtown Center were featured in bold, in color, and with their website address.

MARKETING

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• Limited advertising was made available to DCBID businesses at highly discounted rates.

• Western Brochure Distributors and Certified Folder Display distributed the Directory to more than 750 locations throughout Southern California.

• Our Downtown Guides distributed copies to all businesses in the Downtown Center and fulfilled additional requests throughout the year.

Downtown LA Welcome Map

The DCBID printed 300,000 copies of an updated map highlighting Downtown LA attractions of interest to visitors. This map also featured a DASH Bus route map, plus information about the smartphone app for iPhone, Android, and Windows Phone platforms.

MEDIA CAMPAIGNSSummer Nights

The DCBID ran its summer staycation campaign from mid-May through September to attract visitors to Downtown LA from throughout LA County and Southern California.

• Creative packages from eight Downtown Center hotels, partnered with participating restaurants and cultural facilities, offered exciting ways to discover Downtown LA.

• Campaign promotions included:

• Targeted media outreach

• A monthly e-newsletter

• Messages to more than 5,000 fans on Facebook and 3,000 followers on Twitter

• Advertising with CBS Radio, Downtown News, Los Angeles Times, Jewish Journal, and Google AdWords

• 40,000 postcards, distributed throughout LA County

Campaign results

• Participating hotels reported a total of more than $500,000 in additional revenue

• Nearly 9,400 landing page views on DowntownLA.com – an increase of 49 percent

Five Ways to Fall in Love in Downtown LA

The DCBID highlighted five key ways to celebrate Valentine’s Day in Downtown, including Romantic Dining spots, Best Places to Propose, Weekend Hotel Packages, Romantic Gifts, and Events for Singles. Campaign promotions included:

• Advertising with Downtown News, Pasadena Star News, Daily News, and Google AdWords

MARKETING

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• Distribution of 10,000 postcards in Downtown LA, Pasadena, Studio City, Hollywood, and Santa Monica

Campaign results

• More than 11,600 landing page views on DowntownLA.com – an increase of 54 percent

Moms & Mimosas: Mother’s Day in Downtown LA

This campaign highlighted brunches and lunches in Downtown on Mother’s Day, including creative specials from 14 restaurants. Campaign promotions included:

• Advertising with Downtown News, LATimes.com, and Google AdWords

• Distribution of 10,000 postcards in and around Los Angeles

Campaign results

• More than 7,500 landing page views on DowntownLA.com – an increase of 49 percent

• Participating restaurants noted an increase in business by up to 200 percent, with some calling it their best Mother’s Day yet!

Holiday Favorites in Downtown LA

To attract visitors during the holiday season, the DCBID promoted all of the exciting events and programs that took place in Downtown,

while driving traffic to DowntownLA.com and increasing database sign-ups. The campaign ran from mid-November through December.

Campaign promotions included:

• Media outreach

• Clear Channel spots on eight LA-area radio stations for five weeks, driving listeners to a weekly giveaway to win Downtown LA experience packages with hotel stays, dining gift certificates, event tickets, and more

• Advertising with LATimes.com, LA Parent, Google AdWords, Downtown News, and Facebook

• Distribution of 15,000 postcards

Campaign results

• Over 138,000 landing page views on DowntownLA.com – an increase of 104 percent

• Increased email database by nearly 1,000

General Downtown LA AdvertisingGeneral ads promoting Downtown LA were placed in the Downtown News, Where Magazine, and the StarLine Tours Guide throughout the year.

Public Relations

In 2011, media coverage of DCBID events and initiatives resulted in more than 49 million impressions from a number of regional and national outlets.

Social Media

The DCBID has regularly utilized Facebook and Twitter to share messages about Downtown LA events and promotions.

12TH ANNUAL PUBLIC SAFETY APPRECIATION BBQFor the 12th consecutive year, the DCBID hosted its annual community BBQ to acknowledge the law enforcement and public safety community for their service in making Downtown LA a safe and vital community.

Council members Jan Perry, Dennis Zine, Tom LaBonge, and Bill Rosendahl, as well as LAPD Chief Beck, LAFD Chief Cummings, and Sheriff Baca were among the nearly 2,000 officers and civilians who attended the event. Net proceeds in the amount of $8,100 went to the Los Angeles Firemen’s Relief Association, which provides programs and assistance for firefighters and their families.

MARKETINGMARKETING

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FINANCIALS

EXPENSES

OTHER REVENUE (EXPENSE)

Public Safety

Maintenance

Community Service

Destination Marketing

Economic Development

Management and General

Total ExpensesNet Revenue from Operations

Program Service Revenue

Interest & Dividend Revenue

Loss on Disposal of Fixed Assets and Investments

Total Other Revenue (Expense)Increase (Decrease) in Net Assets

Total Net Assets

$ 1,700,176

1,187,656

98,828

904,152

696,932

1,003,537

5,591,28126,261

$ 42,613

30,198

(5,405)

67,40641,145

1,037,722

STATEMENT OF ACTIVITY For the Year Ending December 31, 2011

REVENUESAssessment Revenue

Total Other Revenue

Total Revenues

5,565,020

67,406

5,632,426

$

Assessment Revenues 98.8%

Program Service Revenues 0.8%

Investment Revenue 0.4%

Public Safety 30.4%

Maintenance 21.2%

Community Service 1.8%

Destination Marketing 16.2%

Economic Development 12.5%

Management and General 17.9%

DCBID REVENUES 2011-2010 (COMPARISON)

DCBID PROGRAM EXPENSES 2011-2010 (COMPARISON)

$5,565,020

$42,613

$24,793

$5,484,402

$68,192

($18,164)

Assessment Revenues

Public Safety Maintenance Community Service

Destination Marketing

Economic Development

Management and General

Program Service Revenues

Investment Income

2011

2011

2010

2010

$1,700,176

$1,187,656

$904,152

$696,932

$1,003,537

$98,828

$1,833,354

$1,199,680

$1,054,248

$778,667

$921,016

$82,087

FINANCIALS

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BOARD OF DIRECTORSKathy Faulk – ChairpersonOmni Los Angeles Hotel at California Plaza

Patrick Spillane – Past ChairpersonIDS Real Estate Group

Sauli Danpour – TreasurerXyvest Holdings, Inc.

David Damus, Esq. – SecretarySystem Property Development Company, Inc.

Anne Peaks – Executive Vice ChairYellin Company

Peklar Pilavjian – Executive Vice ChairL.A. United Investment Co.

Daniel B. Swartz – Executive Vice ChairQuadrangle Development Company

Carol E. Schatz – President & CEODowntown Center BID

Eric BenderDowntown Properties

Jim BonhamHines

Barbara BundyFIDM

DCBID STAFFCarol E. Schatz*President & CEO

Hal Bastian*Senior Vice President &Director of Economic Development

Shawn Bratton*Executive Assistant to Carol Schatz

Dalia CuirizStaff Accountant

Jeff Chodorow*Director of Finance and Administration

Ron ColcolSuperintendent of Maintenance Services

Gennia CuiMarketing & Graphic Design Associate

Randall K. Ely*Interim Chief Operating Officer

Rachel FormanInterim Director of Marketing

Marty CaverlyMeruelo Maddux Properties, Inc.

Robert CushmanBrookfield Office Properties

Joseph FlueckigerDowntown Resident

Frank FrallicciardiForest City Development

Robert HanasabHanasab Investments

Steven HathawayLos Angeles Athletic Club

Peggy MorettiMPG Office Trust

Paul RutterThomas Properties Group

Colin ShepherdHines

Cindy TroeshWatermarke Properties Inc.

Cari WolkAthena Parking, Inc.

Peter ZenWestin Bonaventure Hotel & Suites

Jacob HollowayMarketing & Graphic Design Manager

Connie HwangEconomic Development Associate Research & Special Projects

Ken NakanoDirector of Operations

Herman Pang*Director of I.T.

Anna WilderAdministrative Assistant, Economic Development & Marketing

John YanezAssistant Controller

*Salaries allocated between Downtown Center Business Improvement District and Central City Association of Los Angeles

DOWNTOWN CENTER BUSINESS IMPROVEMENT DISTRICT

626 Wilshire Blvd, Suite 200, Los Angeles, CA 90017 Phone 213.624.2146 Fax 213.624.0858 •DowntownLA.com

•CoverPhotobyJohnC.W

illiams