Portfolio + Resume About Me

Name DeAndre Upshaw

Address 3200 Main Street, Apt. 2.2

Dallas, Texas 75226

D.O.B June 12, 1987

Facebook facebook.com/deandreupshaw

Twitter twitter.com/deandresay

LinkedIn linkedin.com/in/deandreupshaw

Phone 254-744-1834

Email deandreupshaw@gmail.com

Education/Experience

2009 Baylor University - BA Journalism,

Public Relations/ Film, Digital Media

Minor

2008 Spokesperson for Texas Credit

Unions - Young Free Texas. Social

Media Strategy, Blogging and Video

Production

2010 Change Agent - Currency Marketing.

Executed Weekly Webshow, traveled

around USA and Canada to credit

unions to implement social marketing

strategies. Video Production, Blogging

and speaking.

2011 Shirt Wearer - IWearYourShirt.

com. Executed “one day social

media campaigns” for clients. Heavy

emphasis on video production, social

marketing, community building and

brand management.

SPARKINGCONVERSATION

Client : Currency MarketingBlog Post : American Express Wants

To Be In Your TwitterAmerican Express recently announced a new program, “Tweet Your Way To Savings.”

From VentureBeat:

“Here’s how it works: An AmEx cardholder can sign in with Twitter to sync her account — a must-complete first step for savings. The customer is then eligible to tweet any of the current hashtag offers to receive savings that are automatically applied with each eligible purchase. No coupon, print or otherwise, is required.”

Interesting! Basically, American Express is targeting a group of people who already use services like Groupon or Living Social and cutting out the middleman.

Some of the promotions are also pretty tempting - $5 off of a $5 purchase at McDonald’s, or $10 off of a purchase of $50 at H&M, anyone?

American Express is hoping to do what Facebook (and pretty much any other already established brand, including Google) has failed to do: build a successful “deals” system for their consumers.

After only 4 months of existence, Facebook killed off “Facebook Deals.” Google Offers is still around, but doesn’t seem to have great traction.

What is intriguing about what American Express is offering is that your savings are instantaneous - spend $75 at Whole Foods and get $20 back into your account. This gives American Express an edge of wider appeal, because instead of saving money, it seems as if you’re earning it.

Its an intriguing premise, and only time will tell if it is successful, but so far? It seems like it could work.

What do you think? Would you (or have you) synced your Twitter up with American Express? Let us know in the comments!

Client : Currency MarketingBlog Post : Should Your Credit Union Be on Pintrest?

It seems like every few months the “next big thing appears.” A few months ago it was Google+, and now its Pinterest’s turn.

Pinterest has been around for a hot minute - it launched in 2010, and appeared on Time magazine’s “50 Top Websites of 2011” list soon after.

What is Pinterest?

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Basically, its an online “vision board.” When you find an image or notable item online, you can “pin it” to your board and return to it to future reference. Other’s can see your board as well.

Loyal users of Pinterest have been using it for the past year or so, but recently it has experienced a boon in users (despite still being in “invite only” stage), leading speculators to decree that Pinterest is “the next big thing on the internet!!!”

The big question is, will credit unions be able to leverage Pinterest to communicate with their membership? At this point it remains to be seen. Every social network isn’t for every business, but the risk factor is fairly low - if you start an account for your CU and get no bites, no harm, no foul.

However, there is a school of thought that says that its better to be great on one or two social networks than to be mediocore on 50.

What do you guys think? Are there any obvious applications of Pinterest from a credit union standpoint? Does your credit union use it? We want to know!

ENGAGINGBRANDS + COMMUNITY

“IWearYourShirt was a great way to advertise for our book - The Favour Men. They assisted in helping us get over 2,000 downloads in just a few days. They took the time to research the product thoroughly and did a great job at getting the points across.”

“Ms. Maggio credits her company’s success with an outstanding product and a savvy for social media. Working with a company called “Go to Girls,” she launched her first youtube video on Superbowl Sunday -- the day that more avocados are consumed than on any other day of the year. “I Wear Your Shirt,” another Internet marketer which makes videos about up and coming companies, created “Preserve Your Sexy with Viavo” for her youtube launch. The humor-ous results can be seen on Viavo’s homepage at www.viavo.net. The video was quickly spotted by “Off the Wall” promotions, who invited her to participate in the Emmys. “

“I thought it was a joke at first,” said Ms. Maggio. “Now I am a true believ-er in the power of social media!”

prlog.org

I’m allergic to raw apples.

Client : Lorem IpsumMedia : Graphic Design

I run a blog where I’m recapping every episode of Power Rangers.

I was born with 6

fingers on one hand.

FASTFACTS ABOUT ME

My first job wasat CiCi’s Pizza.

Portfolio + Resume

2005 - 2009Baylor University, B.A. Journalism,

Public, Relations

November 2008 - January 2010Young & Free Texas Spokester

September 2010 - CurrentI Wear Your Shirt.com

January 2010 - Feburary 2011Change Agent, Currency Marketing

Next?

TIMELINE

Portfolio + Resume

THANK YOU!Please enjoy this photo of mewith a Shaving Cream beard.