dealing penguin2.0 post trauma - competitive local seo strategies

About the author:

John Duff is a published author and senior marketing manager for Thomson Data, a data management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in online marketing techniques, John has authored articles for several leading business journals, worldwide.

Summary

While SEO continues to travel through its own leaps of success, Google introduces new guidelines to ensure website rankings stay true to its nature. Therefore, what does the launch of Penguin 2.0 means to B2B marketers; it means that Google has managed to set you back on work on search engine optimization task. The objective of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the concepts of websites. The update then move to filter black hat techniques, but with continued support of many internet marketers within SEO community, we were able to find what the “bad links” basically were.

Summary…

For every problem, there is a panacea and with an attempt to provide collated information about Penguin 2.0 effects and how small companies can leverage it with local SEO strategies, Thomson Data makes an attempt to educate and empower its readers through the following brief.

Summary…

It’s already past 4 months that Penguin 2.0 update has arrived and the crucial testing period of B2B marketers started. Penguin 2.0 is a much “deeper” algorithmic update focused on flushing out sites that were benefited from link spams while promising to positively impact as against the predecessor launched in 2012. While that update kept the unnatural links in check, Penguin 2.0 especially focused on backlink patterns, anchor text uses and manipulative link building tactics which can misguide end users.

Optimism surrounding Penguin 2.0 for Local Businesses

Trevin Shirey was first notice the dramatic change bought about in by Google while treating local results. For broader search queries like “shoes” Google seems to be integrating a large numbers of localized results into organic searches for such queries. Small regional businesses could gain from an update like this as it increases their exposure for international queries.

Sounds exciting, let us discuss some local SEO strategies for dealing with post Penguin 2.0 trauma:

Original Penguin hinted and post Penguin 2.0 it is clear that citations will play a key role in local search rankings. That means more your NAP mention of your Business’s Name, Address and Phone number in your websites the higher your local search ranking will be.

1. Analyzing Local Citations

Make sure your citations are clearly mentioned on the sites like Yellow Pages, MapQuest and City Search.


After focusing on local NAP citations, branding comes in picture. For that, you need to create and distribute relevant content (using NAP) on high quality trusted website with natural backlinks to your site and what better way to do that than guest blogging – a powerful and beneficial link building technique.

2. Guest Blogging

If webmaster allows, add your Name, Address and Phone number (NAP) in the post, popularly known as unstructured citation its quality/authority is an influential off site local search ranking factor.


Business with multiple locations, Google Penguin 2.0 makes it necessary to create location specific pages. With Penguin update that aims to make local search results more centralized its important include maximum relevant information about store and services offered in the local area.

3. Create a page for each Location


Google’s prioritized social signals like online customer reviews to confirm business’s relevance and position has been met seriously as organic search engine position becomes more natural; request customers to write Google+ reviews by shooting personalized emails.

4. Google+ Local Review


Another great idea would be to add rich snippets for improving the presentation and visibility of your web pages in search results. Easy way of doing this is to add structured markup to you review data to familiarize search engines with the nature of content and helping them to correlate it with your business.

5. Use hReview Rich Snippets Markup


Google+ local listings offer small businesses an opportunity to claim a prime visibility location for local SERPs. The Google+ local listings displayed in the search results have dramatically increased and local businesses cannot ignore that.

6. Optimize Your Google+ Local Page


Matt Cutts recently added a video that displays how rel=”author” structured data plays a major role for Google to identify the credibility of the individual posting the piece of content, differentiating a spammer from an author with a lot of authority and credibility. More better include a picture of the author to boost CTR and traffic.

7. Gain Google Authorship


Unscrupulous rise of local searches on mobile devices makes it impossible for small businesses to optimize their website for mobile as most viewers who undertake these searches end up viewing the local businesses website. Studies reflect that 40% of the customer shifts to your competitors therefore make sure that you have mobile version of the website.

8. Local is Mobile


There are countless mediums available for promoting content such as search engines, mobile and social media. However it is advisable to first research the target audience and then provide them with relevant content. Customized content marketing can be used by local businesses to optimize their sites for local searchers.

9. Local Content Marketing


Among all suggested mediums Press Releases are the most effective way of getting high ranks in local news searches by creating local buzz and creating awareness. Also include NAP for eventually receiving backlinks and citations by mentioning geo specific keywords in the title.

10. Local PR


Its really surprising to know that videos are still underestimated as part of local business strategy. Videos can give you that golden chance to interact with your customers and allow them to know your business better and be comfortable with you.

11. Local Video Marketing


You need to create a YouTube channel for your business to start uploading videos, before that make sure you have optimized videos for providing local value. This would require to add appropriate title to the video for targeted keywords, adding Citation details (NAP) and a link back to your landing pages in video description without fail.

12. YouTube


YouTube is great but it may pose you in competition with yourself. However self hosted videos on your website will give you the opportunity to use rich-snippets for video and your video will get a preview in SERPs that link to your website.

13. Self Hosted Videos

Here is how you can show your video preview in search engines.

1. You can host video on your own server

2. Integrate video into your landing page

3. Mark up correctly with rich snippets

4. Use HTML5 supported video player

5. Submit a video sitemap in Google webmasters tools


You can use guest blogs to outperform your competitors. While Google pays more attention to websites that produce, fresh and unique content regularly. Search engine spiders consider blogs as their FOOD. So utilize them efficiently by promoting new, fresh and relevant content.

14. Blog for Business


It is obvious that social signals play a vital role in influencing the ranks of local search queries, therefore to achieve this would require your contribution from media sites like Google+, Facebook, Twitter, LinkedIn, YouTube, Foursquare and Pinterest.

15. Social Media


Create backlink reports using multiple tools like ahrefs, Majestic and Google’s Webmaster Tools on regular basis. You can also give status update to make sure you are not removing any good links or leveraging out any bad ones. You can also us Disavow Tool to disavow any links that havenot been removed.

16. Cleaning Up your Link profile

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March.

With every new update Google gives us a chance to learn, try and experience new things, and as dismay as it sounds to be there seems to be enough chance to overcome initial hurdles to develop and execute a plan competent enough. Thomson Data believes on the same principle and thus imparting the same knowledge to its users.

At Thomson Data, we know it is not always presenting the best of list to your clients. More importantly, it’s about reaching the right clients, at the right time with the right message. In addition, we make sure that the campaigns are able to draw the maximum of ROI with every dollar invested.

For all those who excited enough to wait, here’s what we do:

Specializing in delivering sales leads, email/data appending, application development and online marketing solutions, Thomson Data is committed to provide cost effective data services that can help companies expand to reach new prospects and enhance communication with existing customers.

Providing list database service that includes fast delivery, simple management, and responsive, knowledgeable customer support we make sure that your every deal or campaign is reached to the pinnacle of enablement, cost effectively.

If you have any further query or doubt about what we are basically into and how we have build a competent mechanism to deliver happy, satisfied customers contact us today at [email protected]

Thomson Data LLC 8765, Stockard Drive, Unit 101 Frisco, Texas 75034 USA Phone : 800-385-8221 Email : [email protected] Website: www.thomsondata.com

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dealing penguin2.0 post trauma - competitive local seo strategies

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