dealerefx email response quality assurance services
TRANSCRIPT
DealerEFX “No Hassle” Email Response Quality Assurance Program for Better Brand Presentation and Higher Prospect
Response Rates leveraging any CRM system
Email is the New Showroom
Floor!
4
“No Hassle” means we design, build, upload & maintain an ever growing library
of compelling email response templates within any CRM.
This Includes:• Adding New YMM-specific Templates as new vehicles are released• Every Template Compliant with OEM Promotional, Legal Disclaimer and
Corporate Identity Requirements• Review, assess and design guidance for non-Dealer EFX templates• Remote Training of Salespeople whenever you request it• Converting New Vehicle Templates into CPO Templates when model years
end
Dealer EFX “ No Hassle” Email Response Quality Assurance Service
5
NEW
Email Response Template Conversions from NEW to CPO without ever logging into Your CRM! -You get timely CPO Email Response Template updates after your ‘new’ models have been sold!
CPO
Converting NEW to CPO Email Response Templates enables the sale of CPO vehicles with high quality email presentations. Dealer EFX Email Content accumulates as new models are converted providing Dealers an ever increasing library of engaging professional email response templates within their CRM!
DealerEFX Automatically Converts New Vehicle Email Response Template Sets into
“Mobile-Ready” CPO Email Response Sets when model years end
DealerEFX “ No Hassle” Email Template Managed Service – cont.
DealerEFX CPO Template Conversion Includes:• Updating Each New YMM-specific as CPO vehicles when model years end• Every CPO Template Complies with OEM Promotional, Legal Disclaimer and
Corporate Identity Requirements• Training Guides for Salespeople Incorporating CPO Template Best Practice• “Accumulating Graphic Assets” for Ongoing Sales Using Engaging Email
Response Templates
DealerEFX Email Response Templates
are Mobile Compatible and Look Great in any
Platform!
DealerEFX Email Templates Managed Services Leverage any CRM!
Our patent-pending “Email Template Configurator” and new “CRM
Connector” makes Deployment and Maintenance MUCH Faster!
NOTE: Merge Field Module is compatible with any CRM’s proprietary merge fields. New API-based “CRM Connector” allows batch template upload and ad hoc content maintenance with a mouse-click!
Independent Tests
show our templates penetrate
Spam Filters as well as or
better than text emails!
Unequaled Email Response Quality!
Go from this…
Seamlessly!
To this…
DealerEFX can Upgrade Existing Templates for Mobile Compatibility, Dynamic Ad Banners and a Professional “OEM-Quality” Look and Feel
Our Dynamic Promotions Service includes branded Seasonal Banner Ads automatically deployed 5-10 business days prior to each event.We provide high quality seasonal designs or use your own built to our specifications (Header Specs > 650x125 pixels any graphic format)Pricing: $999 Set-up (up to 50 templates) and $199/month Subscription
Supports Make|Model-Specific Promotions & Incentives
Dynamic Promotional and Seasonal Banner Ads Standard Holiday Pack
included – auto-updates 5 business days prior to the event ◦ Submit your our design for
FREE (400x60 pixels in any graphic format)
A DME Automotive study of nearly 2,000 consumers
showed purchase incentives and financing offers influenced 80% of
customers to purchase a vehicle sooner than they
planned.
Dynamic Make|Model Specific BMW Incentives Banner Ad
Weekly Incentive Ad content included (400x125 pixels)
◦ Maintenance of Make|Model Specific Incentive Ads is $999/mo
DME Automotive Research shows OEM Incentives are presented late in the Sales Cycle 70%+ of
the time
Today’s Incentives Impact the Sales Lifecycle Late in the Funnel
Incentives Timing in the Traditional Sales Funnel
Today’s Sales
A DME Automotive study of nearly 2,000
consumers showed purchase incentives and
financing offers influenced 80% of
customers to purchase a vehicle sooner than they
planned.
DealerEFX’s Early Impact on the Sales Lifecycle from OEM Incentive Banner Ads
Sales Funnel with Incentives Expands Interest and Consideration
Earlier in the Sales Cycle for Greater Conquest Opportunities!
More Potential Conquest Sales
DealerEFX presents OEM Incentive Banner Ads Much Earlier in the Sales
Cycle
Dynamic Header Seasonal Promotions• Standard Holiday Pack is included – auto-inserted 5 business days prior to
the event …Or:– We’ll support your design for FREE (650x125 pixels any graphic format)
Automated Seasonal Banners (Optional Banner located as indicated)• Standard Holiday Pack is auto-deployed 5 business days prior to the event
…Or:– Submit your our design for FREE (400x60 pixels in any graphic format)
Automatic Banner Ads (Taken from your website!) …Or:– Submit your design for FREE (360x160 pixels in any graphic format)
*Weekly Make | Model-specific Ads for your “Specials” (located as indicated)– Weekly Vehicle “Specials” Ad Service is $999/mo– Maintenance of Make|Model Specific Ads
– We include the design work, upload and weekly ad maintenance
*We update YMM-Specific Specials and Incentives a maximum of once per week
Dynamic Content Specs & Details
Sample Seasonal/Promotional Standard Banner Ads
*Comes Standard and Automatically Deployed with DealerEFX Email Template Managed Services
*Simple Pricing
*DealerEFX is coop eligible. Contact us for details.
FOR FURTHER DETAILS CONTACT:
James E. LawrenceFounder/CEODealerEFX.com Email is the New Showroom [email protected]
LinkedIn Profile: http://www.linkedin.com/in/jimlawrenceproductmanager/