winter

2010

school of visual concepts /// clara mulligan /// clara@iamnotcarla.com

blog: www.svcdesignelements.blogspot.com

supplies

good books

design blogs

people & places

magazines

Pilot V5 / Black / (2)Pilot V7 / Black / (2)Sharpie / black / (2)pencilsglue stickclear tapeutility knife / Xacto knifeextra bladesHiggins black magic inkbrushesscissors18” rulerart gum eraserCrayola markerssketchbooktracing paper11”x14” Bristol Board Pad

--------OPTIONALcomputerscannercameracutting mat

History of Graphic Design / Phillip MeggsGraphic Design Time Line: A Century of Design Milestones / Steven HellerDesign Elements: A Graphic Style Manual / Timothy SamaraGraphic Desing: The New Basics / Ellen Lupton & Jennifer C. SmithPages in Graphic Design / Kristen CullenGraphic Artists Guild Handbook to Pricing / Graphic Artist Guild

BehanceswissmissGrain EditFecal FaceISO50MotionographerIts Nice ThatBut Does It Floatgigposters.comDesign is KinkyForm Fifty Five

Stephan Sagmeister Katherine MccoyJeffery Keedy Paul Rand Bruce Mau Phillepe ApeloigModern Dog Art Chantry David Carson Paula ScherMicheal BeirutSteven HellerEd FellaKenya Hara Emil KozakJan Van TorneSaul BassBauhausTiborSmall StakesHatch Show Print

Communication ArtsEye MagazinePrint MagazineI.D.ArchiveStepHOW

for your information

It responds to needs both personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines, including art, archi-tecture, philosophy, ethics, literature, lan-guage, science, politics and performance.

Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards

and in Bibles, on taxi receipts and on websites, on birth certificates and gift certificates, on the folded circulars inside jars of aspirin and on the thick pages of children’s chubby board books.

Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence of E.R. It is the bright green logo for the New York Jets and the monochromatic front page of the Wall Street Journal. It is hang-tags in clothing stores, postage stamps and food packaging, fascist propa-ganda posters and brainless junk mail.

Graphic design is the complex combina-tion of words and pictures, numbers and charts, photographs and illustrations that, in order to succeed, demands the clear thinking of a particularly thoughtful individual who can orchestrate these ele-ments so they all add up to something dis-tinctive, or useful, or playful, or surprising, or subversive or somehow memorable.

Graphic design is a popular art and a prac-tical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.-Jessica Helfand

Graphic design is the most ubiquitous of all the arts.

DESCRIPTIVE

• shAPe •EXCERSISE

Use these shapes

to communicate these words

Directions:

fastbouncesharpsoft

heavygrowfall

practice on 3x5 cards!

for our next class bring one example each of:

these must be actual objects, repro-ductions, etc. (not mere verbal de-scriptions). a photograph or drawing can be used to document extremely large items (architecture). You will be required to present a brief verbal de-fense of your selections and submit a written justification for your choices.

•design: Arrangement of elements by choice in such a way that they satisfy an artistic and/or functional intention. A conscious effort or plan to impose meaningful order and direction for the viewer.•subject/subject matter: What is represented or depicted in a work, what a picture portrays.•content: The idea(s) being conveyed in a work.•form: The underlying structure or composition.•function: Designed for or adapted to a particular need. Emphasis is placed on intended function rather than aesthetics.•non-functional: Aesthetic considerations stressed over functionality•taste: A personal preference.•kitsch: Blatantly sentimental, slick or pretentious. Appeals to popular taste and is often poorly made and/or mass produced.