Wolfgang Zehrt, Berlin,

Who am I?

DDNA

Experience as…

• board of a news agency• board of a NYSE communication company• founder of internet-tv agency in NY• journalist covering Middle East and Neo-Nazis in Germany

• working with most of all automated content technologyproviders and an own developer team ( computer linguists)

According to a BBC's report, "The Future of News",

roughly 90% of all news will be computer-generated by the year 2026.

DDNA

Breaking news - Stephan Scherzer, President of the German VDZ saidyesterday here at our conference: „ In 5 years we will not be able to say if an article is written by a human or a software“

AC projectsDDNA

90% of all news will be computer-generated ?

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Today: one story, one version

DDNA

AC started with three topics

DDNA

Last Saturday, Real Madrid won a hard-fought victory over Barcelona in the Camp Nou stadium; five days later, today, Real was beaten at Wolfsburg in the Champions League.

Next Tuesday indeed, in the Bernabéu stadium, which holds three times the capacity of the Volkswagen Arena, the Madrid superstars get their second chance. Real Madrid, the winner of this tournament and its predecessor an unrivaled 10 times over, versus the Wolves of Lower Saxony who never before reached this quarterfinal stage.

Julian Draxler, Maximilian Arnold and André Schürrle are not the household names that Cristiano Ronaldo, Karim Benzema and Gareth Bale are paid to be. But on Wednesday, they are not the household names young Wolves eclipsed ……

Great content!

DDNA

One soccer match:Incoming data.5% of all.

Next step:Fraport Peer Group analysisBeijing Capital International AirportCopenhagen Airports A-SAirport WienAirport ZürichFraportMacquarie Infrastructure Company LLSydney Airport Stapled Security

Next step:Passenger forecasts from researchinstitutes?

DDNA

..

But now not only news. But stories, longer magazin articles!

DDNA

Automated, data based content: why?DDNA

Endless numbers ofstories. 100%

precise. Unique. 365/24 a year.All languages.

Running costs1-5% of human

costs.

Personalizedstories. Smallesttarget group: 1

viewer.

Human journalists:

time foranalysis,

interviews, background…

Not alwaysstories to

publish. But dataanalysis and

drafts.

.Chatbots.Payed services.

Automated audioand videoversions.

Content Ressources

DDNA

Automated content takes the nextstep…

5 case studies

Case study 1 : financial portal (English language)

• Open portal: 100 summaries/day from 3 stock exchanges

• Paid service: - high-end trade reports 3x times a day, - 8$/month, 6-10,000 subscribers expected

• Monthly turnover: 50-80,000$

Costs

• Monthly costs: 12,000$, set-up 40,000$

DDNA

Case study 2: French magazineDDNA

Data basis: monthly unemployment rates for 101 departments

regional focus for 101 departments / 101 stories / 10 different leads

focus on youth unemployment / 101 stories / 10 different leads

focus on best job opportunities / 101 stories / 10 different leads

Chatbot to answer messenger questions via facebook e.g. “Where can I get a job as….?“

focus on 60 occupational groups / 660 stories / 3 different leads

Around 4,800 stories out of one data set. In a few seconds.

Which cars are the most famousthis month?

Integrate figures about moststolen cars, about prices…

Compare with the sales figuresfrom your car selling platform(partner)

DDNA

.

Case study 3: Car related content

Shocking: new VW is a NON-SELLER!

CAKE CRISIS? Germany needs 8.267 bakers!

Happy birtday, Madonna!

Chinas stock marketbeats New York and

London!

Crazy soccer game in Saudi-Arabia: 3 owngoals in one match

Air pollution in Paris three times higher than

Frankfurt!

5 clubs (!) from theregional Berlin league

can enter higher league

90 year old Grannyovercomes three

bandits!

DDNACase study 4: complete automated portal

Case study 5: Articles about movies

• Client: leading video distribution platform

• Our job: Articles about 800.000 movies

• Format: 3 different formats, 18 languages

• Specials: Automatic update if change in databaseTrailer and pics integrated

• Result: 38,400 million summaries, unique text, SEO customized. Update as unique text each month. Very happy client.

DDNA

DDNA

How to start a project?

Identification of exciting topic!Identification of needed data source

Building a data interface. Get data on board!

Building a data model: interpretation of important facts

Generating text out of interpretedand summarized data

DDNA

DDNA

Keep in mind…

If the idea for a topic comes from your team, great. But dontexpect it.

Let your idea be checked externally. Talk after the feasibility studywith your team, now get them on board. But not before.

Dont take time away from your editors. Automated content shouldhelp, not disturb. All basics must be delivered, only the perfect last

cut is up to your editorial room.

Thank you very much for your attention!

DDNA

Start your test project now!

Wolfgang Zehrt, Berlin

3dnaWolfgang@gmail.com

Twitter: @digitalerwolf