PRESS RELEASE FOR IMMEDIATE RELEASE

DDB SOUTH AFRICA RECOGNIZED INTERNATIONALLY BY THE FWA FOR SKITTLES August 11, 2014 | Johannesburg, South Africa The innovative Smuggle The Rainbow Campaign for Skittles has been honored by the Favorite Website Awards (FWA), an international internet award program, and awarded Site of the Day yesterday, 11 August 2014. The campaign, conceived by DDB South Africa, was aimed at relaunching the confectionary in the local market earlier this year. The brief was simple: Make your target audience ask WTF? A brief most creatives yearn for. After much brainstorming and deliberating, DDB South Africa decided on the concept of Smuggle The Rainbow. Taste The Rainbow. An interactive experience that used facial recognition to track a user’s facial movements; the idea was that only straight faced people would be able to smuggle Skittles successfully. Two characters were employed to bring the campaign to life; Leon, the busted smuggler assisting the user and Customs Officer Oosthuizen, who would attempt to ‘bust’ the user before they could place their Skittles in the rainbow. DDB South Africa also incorporated Facebook Connect to make the experience personal. The ‘Smuggle The Rainbow. Taste The Rainbow.’ Website was selected from thousands of entries received each month by a panel of FWA judges. The judges stem from around the world and are leaders in their industries comprising heads of digital agencies, corporate tech companies and brands on the forefront of digital innovation. The FWA recognizes and rewards cutting edge creativity. It’s an accomplishment DDB South Africa is proud to have achieved. Social l inks: Skittles Facebook: www.facebook.com/Skittles Skittles Twitter: www.twitter.com/SkittlesSA DDB Twitter: www.twitter.com/DDBSouthAfrica FWA Site: http://www.thefwa.com/site/smuggle-the-rainbow-taste-the-rainbow

About DDB South Africa DDB South Africa is one of 250 offices around the world. They go all out to create truly populist work and strive to keep the strategic foundation squarely in mind. They believe that their successful track record is due to their experience, talent, commitment and overall fun attitude towards life and work. They see their agency as a place where culture, creativity and technology converge, to the extent that they can take any idea into any channel required. About DDB DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. CONTACT: Gadija Daniels DDB South Africa gadija.daniels@ddb.co.za +27 (0) 11 267 2880