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What Is User Experience Design? Think like a wise man but communicate in the language of the people.

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What Is User Experience Design?Think  like  a  wise  man  but  communicate  in  the  language  of  the  people.

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HCIHuman-­‐Computer  Interaction

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HCI Evolution

What is UX Design?

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HCI Evolution

What is UX Design?

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HCI Origins

Human–computer interaction involves the study, planning, design and uses of the interaction between people and computers. It is often regarded as the intersection of computer science, behavioral sciences, design and several other fields of study.

- Wikipedia

What is UX Design?

Douglas EngelbartJoseph Marie Jacquard Jacquard loom 1801 Tim Mott Office Schematic

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HCI - hello

What is UX Design?

Innovation distinguishes between a leader and a follower. - Steve Jobs

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UCDUser-­‐Centered  Design

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UCD by Ideo

Human-Centered Design is a process and a set of techniques used

to create new solutions for the world. Solutions include products, services,

environments, organizations, and modes of interaction.

- Ideo

What is UX Design?

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UCD the process

What is UX Design?

R C D§ Research § Concept § Design

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UCD the process

What is UX Design?

R§ Research

Target: Get all the relevant information in order to design a good service

Users: Study their behavior, context, needs and expectancies

Market: Good practices, benchmarking and references

Business: Strategy, business targets, actual services, internal organization, etc.

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UCD the process

What is UX Design?

§ Conceptinvestigation´s Insights: The start point to build something that conciliate user needs with business goals

Process: Transform ideas into opportunities and solutions

Final Result: Functional definition of producto o service in harmony with business strategy and user needs

C

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UCD the process

What is UX Design?

§ DesignOnce we got a defined and validated solution we can design and implement all the different pieces to create our product: Web site, App, Social network, etc. D

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UCD the process

What is UX Design?

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One little exampleThe  object

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First Object

What is UX Design?

• What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?  • How  would  you  feel  using  it?

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Second Object

What is UX Design?

• What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?  • How  would  you  feel  using  it?

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Third Object

What is UX Design?

• What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?  • How  would  you  feel  using  it?

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Fourth Object

What is UX Design?

• What is this for? • Who uses this? • Is it easy to use? • Is it cheap or expensive?  • How  would  you  feel  using  it?

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More…

What is UX Design?

• Who is she? • What does she do? • What can I do here?

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And more.

What is UX Design?

• Who are this people? • What does they do? • What can I do here?

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Get your hands dirtyOn  the  job

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HCI Origins

Sazerac is one little personal creation but it just follow the process that I have been explaining to you… So let´s get started

What is UX Design?

§ Analysis - (Research) § Application Design - (Concept) § Prototype - (Design)

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THANKSwww.AlfonsoMorcuende.com