dcs-5230 wireless n ptz network camera sales guide
DESCRIPTION
DCS-5230 Wireless N PTZ Network Camera Sales guide. D-Link Confidential. Agenda. Market Opportunity Positioning Highlights Benefit to adopt this product Product Application Guide lines my dlink portal New Features Competitive Comparison & Analysis Product Position/Main Competitors - PowerPoint PPT PresentationTRANSCRIPT
DCS-5230Wireless N PTZ Network Camera
Sales guide
D-Link Confidential
Agenda
Market Opportunity Positioning Highlights Benefit to adopt this product
Product Application Guidelines mydlink portal New Features
Competitive Comparison & Analysis Product Position/Main Competitors Key Comparison Art of the War
DCS-5230 Positioning Highlights-1
Why should we develop this model for the consumer
product line: People wants to have a high quality video People wants to extend a point of view People wants to see the clearly video in the dark environment People wants to directly use the camera when they buy it People wants to have a environment without Ethernet cable
DCS-5230 Positioning Highlights-2 Why should we improve the connection experience to
user : Difficult to install the camera by non-IT background user High fail rate on remote monitor Provide a easy way to access camera from anywhere around the world via
internet
DCS-5230 Positioning Highlights-3 What functions can we content with user’s
demand: Technology of big resolution Extensive scope monitor Security in low lux environment Handicap of user operation Technology of wide area wireless connection
DCS-5230 Brief introduction
Target market and user: Baby room for parents 24H watching Rest home for sons and daughters remote viewing Security of supermarket and convenience store Kindergarten for remote watching Club and dance hall monitor Plaza in building viewing People who has a baby in house People who has pets in house People who has patient or the aged in house People who does not the IT background
Feature
P r i c e
Portfolio – Wireless PTZ network camera (Consumer)
DCS-5220
1 ¼” CMOS
2 MPEG4
3 Wireless G
DCS-5230
1 1/3” CMOS, MPEG4,MJPEG
2 1.3 Megapixel
3 Wireless N
4 PIR sensor and IR LED
5 Micro SD support
DCS-5230 Brief introduction
Model Description: DCS-5230 is the wireless 802.11n PTZ network cameras with 1.3 mega-
pixel resolution for indoor surveillance applications and detail remote monitoring. Built-in IR Led for using in low lux environment. To prevent false alarms, it is also equipped with a PIR sensor, which can detect motion causing temperature changes in the infrared range emitted by surrounding objects. It is the entry level network cameras with mydlink portal. It offers a simple and easy solution to access your camera from anywhere around the world via internet.
DCS-5230 Brief introduction
Improve user experiences (mydlink portal benefit
home and SOHO) : Increase successful installation rate Decrease the steps of configuration Provide a easy way to access camera from anywhere around the world via
internet
DCS-5230 Brief introduction
Selling Point: mydlink portal support IR Led for capturing video in low-light environments (850 nm, for 5 meter
distance ) 1.3 Mega-pixel (1280x1024) CMOS sensor Built-in PIR Sensor for Motion Detection Micro SD card slot for front-end storage WPS support 802.11n wireless connectivity 3GPP mobile surveillance The Motion JPEG and MPEG-4 streams simultaneous allows systems to be
optimized for both image quality and bandwidth-efficiency.
mydlink portal offers a simple and easy solution to
access your camera from anywhere around the world via
internet. You can remotely monitor your home over the
network using a standard web browser
About Mydlink portal
Scenario
mydlinkWithout mydlink
1. Create a DDNS account
2. Configure DIR-300 DDNS settings
3. Find out DCS-5230 IP address
4. Configure DIR-300 firewall Port Forwarding settings
5. Browse via port number
11 Steps
+ 3 Steps + 3 Steps + 2 Steps+ 1 Steps = 20
Steps!!
Without mydlink
Enter the URL in yourbrowser to view yourIP camera
Just one easy step!
mydlink
How does D-Link device work for mydlink ?
Step 2: Step3:Step 1:
Add device to mydlink through Installation Wizard
Log in mydlink website Remote view from mydlink
How to alert yourself when changes occur ?This PIR (Pyroelectric InfraRed) can detects people,
animals due to temperature changes, and working by
sense of body’s temperatureThey detect a change in the difference between the
signals and give a binary outputWhen the PIR sensor detect the change, then it will
trigger the digital output or snapshot and recording
Monitor Low Lux environment
0 lux with IR on 0 lux without IR
DCS-5230 IR Solution
With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming
Patent of the light leak prevention for the built-in IR LED
DCS-5230 memory card recording Image data can be stored without a network
connection simply by inserting an Micro SD memory
card into the camera. Different resolution for the recording options. User can decide to stop recording or overwrite older
recordings when storage is full.
GSM/GPRS/3GPP
Cellular / PDA Monitor/Watch TV
NAS (Storage)
Notebook/PC
DDNS Server
Gateway
Mail Server
PC 1
ADSL/Cable modem
AP router SXGA, MJPEG, 10FPS
XGA, MPEG4, 10FPS
QVGA, MPEG4, 10FPS
Multiple ProfilesDual Codec
Support MPEG4 & MJPEG and up to 4 multiple profiles simultaneously.
Profile 1
Profile 2
Profile 4
Dual Codec & Multiple profiles
Competitive Comparison & Analysis Product Position/Main Competitors Key Comparison