dci graded digital cinema
TRANSCRIPT
DIGITAL CINEMAACTION BEHIND THE SCREEN
PresenterPooja ManujaRahul PrasadSudeep Nair
Business
Distribution
Experience Technology
THE CORE VALUESThat build our business
That build our business
In 1999 Digital Projection conceptualize in America
In 2002 Digital cinema initiatives was formed
January, 2007 “Guru” became the first Indian movie in Jpeg format
June, 2010 there are 16000 digital screen
End of 2016 100% of worldwide cinema screen would be converted to digital
HISTORY DIGITAL PROJECTION SYSTEM SMART
When We Inspire OthersEXPERIENCE ANALOG PROJECTION SYSTEM
• Traditionally films shot on acetate negatives.
• These are then “spliced” together to form a reel of film.
• These are then feed through a projector which makes the pictures appear to be moving.
EXPERIENCE DIGITAL PROJECTION SYSTEM SMART
• Digital technology can store and transmit huge amount of
data exactly as it was originally recorded without gen loss.
• Analogue technology (film) loses information in transmission and generally degrades with each viewing
• Digital information is a lot more flexible than analogue information
TECHNOLOGYWORKFLOW OF DIGITAL CINEMA PROCESSING
DCIDigital Cinema Initiatives, LLC (DCI) was created in
March, 2002, and is a joint venture of Disney, Fox, Paramount, Sony
Pictures Entertainment, Universal and Warner
Bros. Studios. DCI's primary purpose is to
establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical
performance, reliability
and quality control.
TECHNOLOGYCONTENT WORKFLOW DCP/DCM MASTERING AND SECURITY
DSMDCDM
J2KCPL
KDM
IMPACT ON BUSINESS PRODUCTION
ANAL
OG
• Really expensive• Prices range of $ 1500 to
$ 3000• Star Wars Attack of the
clones would have costed $1.8 million.
DIGI
TAL
• Shot on digital• Edited• Export as DCDM Master• Less time consumption• DCP Output• Star Wars : Attack of the
clones actually costed $16000.
ANAL
OG
• Cost $1500-$3000 per print• Wt. 40 – 50 KG / Print• Expensive to ship heavy reels
of film and then to collect them when film finishes its run
• Limited release due to print cost
• Physical shuffling of print in Town/vicinity
• Cannot be reused
DIGI
TAL
• Virtual Print Fee + Licence Cost
• Wt. 500-1000 Gram / Print• Print cost is almost null• Sent via broadband or
Satellite• Virtually no shipping costs• Films can be opened
simultaneously all over the world
• DCP HDD can be reused
IMPACT ON BUSINESS DISTRIBUTION
ANAL
OG
• Quality deteriorate in transportation and per show
• Bulky - difficult in handling• Physical shuffling of print in
Town/vicinity• Not secured
DIGI
TAL
• Quality doesn’t impact• Can fit in HDD – Easy handling• Or Sent via broadband or
Satellite• HDD can be shuffled easily• Highly secured
• Control no. of shows• Control no of days• Forensic watermarking
IMPACT ON BUSINESS EXHIBITION
Where do we stand• As on 4th May 2014... 37711 screens out 40,000 screens in the US,
3013 screens in Canada.. 79043 screens internationally.
• Today 90% of the movie screens across the globe are digital