day ignite key note 2010 (berlin)
TRANSCRIPT
Day. IGNITE. Namics.From content-centric to user-centric.
Dr. Sven Niedner. CTO.
November 2010
Namics.Day. Ignite. User Centric. Namics.
Another one bites the dust.
IGNITE. Key Note. Virtual is the new reality.
Namics.
The Internet is dead. Long live the Internet!
Day. Ignite. User Centric.
Namics.
How real is the social network?
Day. Ignite. User Centric.
Namics.
Here be dragons.
Day. Ignite. User Centric.
Namics.
Always on.
Day. Ignite. User Centric.
Namics.
You are not alone.
http://nmap.org/favicon/
Day. Ignite. User Centric.
Namics.
Not all customers are equal.
Namics.
It’s as simple as that.
Day. Ignite. User Centric.
Namics.
Customer expectation meets corporate vision.
Social
Individual
Mobile
Marketing
Brand
Sales
Day. Ignite. User Centric.
Namics.
Overall consistency.
Social
Individual
Mobile
Marketing
Brand
Sales
Day. Ignite. User Centric.
Namics.
The customer journey.
Corp.Website
Retail store
Rating portal
Online Shop
Customer service
Mobile
Day. Ignite. User Centric.
Namics.
CMS
This is where we come from.
Content
Day. Ignite. User Centric.
Namics.
New user interfaces.
Content
NEWNEW
Day. Ignite. User Centric.
Namics.
Integrate social media.
ContentUsergen.Content
NEW
Day. Ignite. User Centric.
Namics.
Know your customer.
Content
Customer
Usergen.Content
NEW
Day. Ignite. User Centric.
Namics.
Enable „window shopping“.
Content
Customer
ProductUsergen.Content
NEW
Day. Ignite. User Centric.
Namics.
Manage complexity and dependencies.
Content
Customer
ProductUsergen.Content
Management ProcessesBusiness Processes
Day. Ignite. User Centric.
Namics.
The future of the CMS.
Contentconsolidation
Mobile platforms
Productinformation
Commerceintegration
Social im-/ export
Personalizedcontent
Day. Ignite. User Centric.
Namics.
Three major challenges.
New dependencies and stakeholders Ensure business alignment Integrate concept and design skills
Integration with Business Processes Think end-to-end Ensure reliability and security
Increasing complexity Actively manage your architecture Plan for a re-implementation every 5
years
Day. Ignite. User Centric.
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How to do it.
Design
Consulting
Technology Project Management
Day. Ignite. User Centric.
Online. Strategy. Honestly. Performance. iPad. Social Media. Trend. Passion. Mobile Internet. Personalized. Imagination. Customer Centric. Successful. Interdisciplinary. Real. Talk to us. Namics.
Namics.
This could not happen to you, right?
Cartoon from http://xkcd.com
Day. Ignite. User Centric.