1

DAY 1 - W E D . F E B R U A R Y 3 , 2 0 1 6

WELCOME TO BANFF ADDRESS

1:05 PM - 1:15 PM

3:40 pm - 4:00 pm

NETWORKING BREAK

Van Horne Ballroom

2:00 pm - 2:45 pm

LULULEMONERIC PETERSON| VICE PRESIDENT OF GLOBAL COMMUNITY, LULULEMON

How we got here.

2:55 pm - 3:40 pm

AIRBNBJONATHAN MILDENHALL | CHIEF MARKETING OFFICER, AIR BNB

Building a 21st Century Community-Driven SuperBrand

1:15 PM - 1:45 PM

KEYNOTE SPEAKERJOHN MOORE | BRAINS ON FIRE AUTHOR: THE PASSION CONVERSATION & KEYNOTE SPEAKER

THE FIGHT GAME: How Passionate Brands Love to Fight and Fight to Love

Ten Years of Marketing Tech: Thoughts on Digital’s Future

ROOTSJAMES CONNELL | VP, ECOMMERCE & MARKETING ROOTS CANADA LTD.

4:00 pm - 4:45 pm

2:00 pm - 2:45 pm

CARHARTT TONY L. AMBROZA | SENIOR VICE PRESIDENT OF MARKETING AND eCOMMERCE, CARHARTT

Evolving a Workwear Maker to a Brand for Hard Working People

2:55 pm - 3:40 pm

JACKIE PORIADJIANJACKIE PORIADJIAN | FORMER SENIOR VICE PRESIDENT, GLOBAL BRAND MARKETING | UFC

The Evolution of a Global Sports Brand

4:00 pm - 4:45 pm

CHILI’S GRILL & BARWADE ALLEN | VICE PRESIDENT OF DIGITAL INNOVATION AND CUSTOMER ENGAGEMENT, CHILI’S® BAR & GRILL

Return to Relevance

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

ARCANEERIC VARDON | PRESIDENT & CEO, ARCANE

1:00 PM - 1:05 PM

OPENING REMARKSRYAN GILL | CHAIRMAN, THE GATHERING

2

4:55 pm - 5:40 pm

LA KINGS / AEG SPORTSLUC ROBITAILLE | PRESIDENT, BUSINESS OPERATIONS, LA KINGS & AEG

Living Your Life (and Doing Your Work) With Passion

DAY 1 - W E D . F E B R U A R Y 3 , 2 0 1 6

4:55 pm - 5:40 pm

MAPLE LEAFS SPORTS & ENTERTAINMENT, MLSE/TORONTO RAPTORSDAVE FREEMAN | HEAD OF BRAND MARKETING, MAPLE LEAF SPORTS AND ENTERTAINMENT (MLSE)

5:40 pm - 9:30 pm

EXPLORE BANFF - ATTENDEES AT THEIR LEISURE

9:30 pm - 12:00 am

AIR CANADA WELCOME RECEPTION AND SOCIAL MIXER

Come as you are. The Gathering commences with a Welcome Reception at the Fairmont Banff Springs Hotel within the Air Canada Lounge (President’s Hall & Van Horne Foyer - Conference Centre)

10:00 pm - 11:00 pm

COSTA DEL MAR FILM SCREENINGAL PERKINSON | VICE PRESIDENT OF MARKETING, COSTA

OLIVER WHITE | COSTA PRO STAFF

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

Theatre

Van Horne Ballroom

We The North

VICE MEDIA FILM SCREENING - THE RELEASE OF VICELANDMIKE GERMANO | CHIEF DIGITAL OFFICER, VICE MEDIA

Q & A SESSION TO FOLLOW

3

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 6Theatre (Downstairs)

7:15am - 8:50 am

THE GATHERING’S BREAKFAST OF CHAMPIONS (INVITE ONLY)NOAH FLEMING | SPEAKER & AUTHOR: EVERGREEN: CULTIVATE THE ENDURING CUSTOMER LOYALTY THAT KEEPS YOUR BUSINESS THRIVING, FLEMING CONSULTING & CO.

DAVE MOWAT | PRESIDENT & CEO, ATB FINANCIAL

Character, Community & Content: The 3 Cs of Success for Entrepreneurs. Powered by ATB

Van Horne Ballroom

COSTA SUNGLASSESAL PERKINSON | VICE PRESIDENT OF MARKETING, COSTA

Growing your brand through a successful community-based marketing program

11:45 am - 12:30 pm

CAR2GOPAUL DELONG | PRESIDENT & CEO, CAR2GO

Conventional is so Yesterday!

11:45 am - 12:30 pm

10:50 am - 11:35 am

PAX LABSRICHARD MUMBY | CHIEF MARKETING OFFICER, PAX LABS

Building a Cult Brand: Redefining and Industry’s Consumer Culture

10:30 am - 10:50 am

NETWORKING BREAK

10:50 am - 11:35 am

BIG ROCK BREWERYBOB SARTOR | CEO, BIG ROCK

Big Rock Battles Back: One of Canada’s first craft breweries updates its journey to re-connect with consumers in a meaningful way

9:45 am - 10:30 am

MOLSON CANADIAN SCOTT COOPER | COO, MOLSON COORS CANADA

Creating a Cult as Big as Canada

9:45 am - 10:30 am

THE MOVEMBER FOUNDATIONADAM GARONE | CO-FOUNDER & CEO, MOVEMBER FOUNDATION,

From Successful to Significant

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

WELCOME REMARKSSHELDON LACHAMBRE | MANAGING DIRECTOR, THE GATHERING

9:00 am - 9:05 am

9:05 aM - 9:30 AM

KEYNOTE SPEAKERCHRIS KNEELAND | CEO, CULT COLLECTIVE LTD.

Playing It Safe May Be The Riskiest Thing You Do

4

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 612:30 pm - 1:15 pm

LUNCH & MEET & GREET

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

4:00 pm - 4:45 pm

KEYNOTE - BRIAN SOLISBRIAN SOLIS | PRINCIPAL ANALYST, AUTHOR OF WHAT’S THE FUTURE OF BUSINESS (WTF), ALTIMETER GROUP

Experience is the New Brand and Experience Design is the New Branding

Van Horne Ballroom

4:45 pm - 6:30 pm

CONFERENCE BREAK

1:15 pm - 1:50 pm

ROGERS RADIOAL FORD | OPERATIONS MANAGER, ROGERS RADIO

SPOTIFYJAMIE HERBERT | HEAD OF MARKETING, SPOTIFY

3:05 pm - 3:50 pm

ZAPPOSTYLER WILLIAMS | FUNGINEER, ZAPPOS

Free Puppies!

2:45 pm - 3:05 pm

NETWORKING BREAK

3:05 pm - 3:50 pm

CONVERSERODNEY RAMBO | GLOBAL VICE PRESIDENT OF MARKETING, CONVERSE

WELCOME TO CONVERSE: THE 108 YEAR OLD TEENAGER

2:00 pm - 2:45 pm

VICEMIKE GERMANO | CHIEF DIGITAL OFFICER, VICE MEDIA

The Value of Being the Outsider

2:00 pm - 2:45 pm

ABSOLUT. LABSAFDHEL AZIZ | CREATIVE DIRECTOR, ASBOLUT. LABS

Good is the New Cool: Lessons from Absolut Labs

Experience is the New Brand and Experience Design is the New Branding

1:15 pm - 1:55 pm

SAP HYBRISBRAIN WALKER | CHIEF STRATEGY OFFICER, SAP HYBRIS

MAUI JIMMARK PORTO | VICE PRESIDENT OF OPERATIONS, MAUI JIM

JIM FEROLO | SENIOR DIRECTOR WEB, MOBILE AND DIGITAL, MAUI JIM

w

5

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 6

6:30 pm - 8:00 pm

GALA CHAMPAGNE RECEPTION RECEPTION & COCKTAIL HOUR, PRESENTED BY TAITTINGER CHAMPAGNE

air Canada lounge & Van Horne Ballroom

What better way to ease into the evening then with a cocktail in the company of some of the most interesting men and women in marketing today

* Dress code in effect for Gala. Dress code cocktail attire - suit and tie for men, cocktail attire for women

8:00 pm - 10:00 pm

CULT BRAND HONOREE GALA AWARDS DINNER, PRESENTED BY LAS VEGAS CONVENTION & TOURISM AUTHORITYGERRY DEE | HOST & EMCEE

The world’s most courageous marketers and successful brands will be immortalized and entertained at this gala banquet. Feast as North America’s most coveted brands brandish their new cult status and share the secret to their marketing success while attendees are entertained

*Dress code in effect for Gala. Dress code is cocktail attire - suit and tie for men, cocktail attire for women

10:00 pm - ‘til we get kicked out!

MOLSON CANADIAN CLOSING PARTYENTERTAINMENT BY: YUNG NINO

Watch as the Van Horne Ballroom is transformed into an epic Molson Canadian themed After Party equipped with performers, entertainers, special guests and some major surprises!

1

DAY 1 - W E D . F E B R U A R Y 3 , 2 0 1 6

WELCOME TO BANFF ADDRESS

1:05 PM - 1:15 PM

3:40 pm - 4:00 pm

NETWORKING BREAK

Van Horne Ballroom

2:00 pm - 2:45 pm

LULULEMONERIC PETERSON| VICE PRESIDENT OF GLOBAL COMMUNITY, LULULEMON

How we got here.

2:55 pm - 3:40 pm

AIRBNBJONATHAN MILDENHALL | CHIEF MARKETING OFFICER, AIR BNB

Building a 21st Century Community-Driven SuperBrand

1:15 PM - 1:45 PM

KEYNOTE SPEAKERJOHN MOORE | BRAINS ON FIRE AUTHOR: THE PASSION CONVERSATION & KEYNOTE SPEAKER

THE FIGHT GAME: How Passionate Brands Love to Fight and Fight to Love

Ten Years of Marketing Tech: Thoughts on Digital’s Future

ROOTSJAMES CONNELL | VP, ECOMMERCE & MARKETING ROOTS CANADA LTD.

4:00 pm - 4:45 pm

2:00 pm - 2:45 pm

CARHARTT TONY L. AMBROZA | VICE PRESIDENT OF MARKETING AND eCOMMERCE, CARHARTT

Evolving a Workwear Maker to a Brand for Hard Working People

2:55 pm - 3:40 pm

JACKIE PORIADJIANJACKIE PORIADJIAN | FORMER SENIOR VICE PRESIDENT, GLOBAL BRAND MARKETING | UFC

The Evolution of a Global Sports Brand

4:00 pm - 4:45 pm

CHILI’S GRILL & BARWADE ALLEN | VICE PRESIDENT OF DIGITAL INNOVATION AND CUSTOMER ENGAGEMENT, CHILI’S® BAR & GRILL

Return to Relevance

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

ARCANEERIC VARDON | PRESIDENT & CEO, ARCANE

1:00 PM - 1:05 PM

OPENING REMARKSRYAN GILL | CHAIRMAN, THE GATHERING

2

4:55 pm - 5:40 pm

LA KINGS / AEG SPORTSLUC ROBITAILLE | PRESIDENT, BUSINESS OPERATIONS, LA KINGS & AEG

Living Your Life (and Doing Your Work) With Passion

DAY 1 - W E D . F E B R U A R Y 3 , 2 0 1 6

4:55 pm - 5:40 pm

MAPLE LEAFS SPORTS & ENTERTAINMENT, MLSE/TORONTO RAPTORSDAVE FREEMAN | HEAD OF BRAND MARKETING, MAPLE LEAF SPORTS AND ENTERTAINMENT (MLSE)

5:40 pm - 9:30 pm

EXPLORE BANFF - ATTENDEES AT THEIR LEISURE

9:30 pm - 12:00 am

AIR CANADA WELCOME RECEPTION AND SOCIAL MIXER

Come as you are. The Gathering commences with a Welcome Reception at the Fairmont Banff Springs Hotel within the Air Canada Lounge (President’s Hall & Van Horne Foyer - Conference Centre)

10:00 pm - 11:00 pm

COSTA DEL MAR FILM SCREENING AND Q&AAL PERKINSON | VICE PRESIDENT OF MARKETING, COSTA

OLIVER WHITE | CPSTA PRO STAFF

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

Theatre

Van Horne Ballroom

We The North

3

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 6Theatre (Downstairs)

7:15am - 8:50 am

THE GATHERING’S BREAKFAST OF CHAMPIONS (INVITE ONLY)NOAH FLEMING | SPEAKER & AUTHOR: EVERGREEN: CULTIVATE THE ENDURING CUSTOMER LOYALTY THAT KEEPS YOUR BUSINESS THRIVING, FLEMMING CONSULTING & CO.

DAVE MOWAT | VP OF MARKETING, ATB FINANCIAL

Character, Community & Content: The 3 Cs of Success for Entrepreneurs. Powered by ATB

Van Horne Ballroom

COSTA DEL MARAL PERKINSON | VICE PRESIDENT OF MARKETING, COSTA

Growing your brand through a successful community-based marketing program

11:45 am - 12:30 pm

CAR2GOPAUL DELONG | PRESIDENT & CEO, CAR2GO

Conventional is so Yesterday!

11:45 am - 12:30 pm

10:50 am - 11:35 am

PAX LABSRICHARD MUMBY | CHIEF MARKETING OFFICER, PAX LABS

Building a Cult Brand: Redefining and Industry’s Consumer Culture

10:30 am - 10:50 am

NETWORKING BREAK

10:50 am - 11:35 am

BIG ROCK BREWERYBOB SARTOR | CEO, BIG ROCK

Big Rock Battles Back: One of Canada’s first craft breweries updates its journey to re-connect with consumers in a meaningful way

9:45 am - 10:30 am

MOLSON CANADIAN SCOTT COOPER| COO, MOLSON COORS CANADA

Creating a Cult as Big as Canada

9:45 am - 10:30 am

THE MOVEMBER FOUNDATIONADAM GARONE| CO-FOUNDER & CEO, MOVEMBER FOUNDATION,

From Successful to Significant

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

WELCOME REMARKSSHELDON LACHAMBRE | MANAGING DIRECTOR, THE GATHERING

9:00 am - 9:05 am

9:05 aM - 9:30 AM

KEYNOTE SPEAKERCHRIS KNEELAND |CEO, CULT COLLECTIVE LTD.

Playing It Safe May Be The Riskiest Thing You Do

4

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 612:30 pm - 1:15 pm

LUNCH & MEET & GREET

Track a - Van Horne Ballroom Track B - Theatre (Downstairs)

4:00 pm - 4:45 pm

KEYNOTE - BRIAN SOLISBRIAN SOLIS |PRINCIPAL ANALYST, AUTHOR OF WHAT’S THE FUTURE OF BUSINESS (WTF), ALTIMETER GROUP

Experience is the New Brand and Experience Design is the New Branding

Van Horne Ballroom

4:45 pm - 6:30 pm

CONFERENCE BREAK

1:15 pm - 1:50 pm

ROGERS RADIOJULIE ADAM | SENIOR VICE PRESIDENT, ROGERS RADIO

SPOTIFYJAMIE HERBERT | HEAD OF MARKETING, SPOTIFY

3:05 pm - 3:50 pm

ZAPPOSTYLER WILLIAMS |FUNGINEER, ZAPPOS

Free Puppies!

2:45 pm - 3:05 pm

NETWORKING BREAK

3:05 pm - 3:50 pm

CONVERSEGEOFF COTTRILL |CHIEF MARKETING OFFICER, CONVERSE

WELCOME TO CONVERSE: THE 108 YEAR OLD TEENAGER

2:00 pm - 2:45 pm

VICEMIKE GERMANO |CHIEF DIGITAL OFFICER, VICE MEDIA

The Value of Being the Outsider

2:00 pm - 2:45 pm

CIRQUE DU SOLEILKRISTINA HENEY | SVP, MARKETING, CIRQUE DU SOLEIL

Walking the tightrope

Experience is the New Brand and Experience Design is the New Branding

1:15 pm - 1:55 pm

SAP HYBRISBRAIN WALKER |CHIEF STRATEGY OFFICER, SAP HYBRIS

MAUI JIMMARK PORTO |VICE PRESIDENT OF OPERATIONS, MAUI JIM

JIM FEROLO |SENIOR DIRECTOR WEB, MOBILE AND DIGITAL, MAUI JIM

w

5

DAY 2 - T H U R S . F E B R U A R Y 4 , 2 0 1 6

6:30 pm - 8:00 pm

GALA CHAMPAGNE RECEPTION RECEPTION & COCKTAIL HOUR, PRESENTED BY TAITTINGER CHAMPAGNECHAMPAGNE

air Canada Van Horne Ballroom

What better way to ease into the evening then with a cocktail in the company of some of the most interesting men and women in marketing today

* Dress code in effect for Gala. Dress code cocktail attire - suit and tie for men, cocktail attire for women

8:00 pm - 10:00 pm

CULT BRAND HONOREE GALA AWARDS DINNER, PRESENTED BY LAS VEGAS CONVENTION & TOURISM AUTHORITYGERRY DEE |HOST & EMCEE

The world’s most courageous marketers and successful brands will be immortalized and entertained at this gala banquet. Feast as North America’s most coveted brands brandish their new cult status and share the secret to their marketing success while attendees are entertained

*Dress code in effect for Gala. Dress code is cocktail attire - suit and tie for men, cocktail attire for women

10:00 pm - ‘til we get kicked out

MOLSON CANADIAN CLOSING PARTYENTERTAINMENT BY: YUNG NINO

Watch as the Van Horne Ballroom is transformed into an epic Molson Canadian themed After Party equipped with performers, entertainers, special guests and some major surprises!