day 1 bv accel + add-shoppers (1)
TRANSCRIPT
10 Pitfalls to Avoid When Replatforming to Shopify Plus
Replatforming & Optimizing Shopify Plus Mini Series: Day 1
Your presenter
Andrew PizulaDirector of eCommerce Solutions
I. About BVAccel
II. About Shopify Plus
III. 10 Pitfalls
IV. Q&A
V. Wrap Up
Summary
BVAccelFastest growing Shopify Agency in the the world and the only agency who is an official top partner with:
We’ve Transformed over 50 brands:
About Shopify PlusA cloud based, fully hosted enterprise ecommerce platform for high volume
merchants.
● Fully Hosted● Unlimited Bandwidth● 0% Transaction Fees● 99.99% Server Uptime● Dedicated Account Manager● Migrate from Magento offer● Shopify Scripts● Editing the checkout look and feel● Discount and Giftcard API● Dedicated EV cert
10 Pitfalls to AvoidHow to recognize the most common pitfalls with examples
#1
“I need a platform that will let me develop anything I want.”
Do you want to be a technology company or focus on selling your products?
Pick an ecommerce platform that enables your marketing team to scale the business
#2
“I need to be on the platform that my largest competitors are on.”
Shopify can now do things that the big players can do at a fraction of the cost.
#3
Shiny Object Syndrome
Don’t re-platform with the intention of implementing every bell and whistle you’ve
ever imagined
#4
“I want the most unique looking site out there.”
There needs to balance between Design + Conversion
#5
“We must preserve all features!”
Define the features are critical to your business and what brings the most value.
#6
“It has to be perfect when it launches!”
Don’t extend your timeline for features that may not be critical. Outline an MVP, launch it, and build
features over time.
#7
“We can just rely on the newer system to handle it.”
Yes, you are implementing a new ecommerce system, but make sure it
supports your operations.
#8
When you build it they will come!
Don’t forget about the top of the funnel! Focus on attracting the right customers!
#9
Don’t sweat the small stuff
80% of your revenue will come from 20% of your feature list.
#10
Thinking that features will work
Don’t think it, prove it with data. Become data driven.
Additional Questions for Andrew?
[email protected]@BVAccel
To learn more about BVAccel, visit:
www.bvaccel.com
Join us tomorrow at 2pm EDT for Day 2 of our Replatforming & Optimizing Shopify Plus
Mini Series!
Be prepared for more actionable insights from another BVAccel expert, along with AddShoppers Director of Growth, Peter
Messmer.