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Dawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag

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Page 1: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Dawn of a New Era

Ernie Chappell – President & C.E.O.Devron VonGunden – FieldAlytics

Alan Brady – Merchant Ag

Page 2: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Ernie Chappell

• President, C.E.O. & Founder• Solution Artist• Problem Solver• Perfectionist• Coach• Wrangler of Talent

Page 3: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

New Era of ChangeConsolidation of Dealers

Regulation / Compliance

Changing Grower Expectations

Turning Data into Decisions

Page 4: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Providing Agribusiness Solutions

Since 1988

Ag Retail Software Ag Wholesale Software Precision Agronomy

Page 5: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

1988• Founded in Houston, TX• Network Products + Services + Accounting Solutions

• Construction, Banking, Education, Imaging

1991 • 1st Solution for Agribusiness (Vanguard Ag)

2004 • 2nd Generation for Ag Retail (Merchant Ag)

2007 • 100% Agribusiness focus

2015 • Acquisition / Relaunch of Ag Junction as FieldAlytics

Today• E.R.P. & Precision Solutions• Infrastructure Products & Services & Staffing• Profitable, Independent (Neutral), Private

Company Background

Page 6: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

• Addressing all aspects of online / real-time E.R.P.• Addressing all aspects of Precision / Field Data Management

Comprehensive Solutions

• Investing in Innovative, cutting edge solutions• Growing staff in key marketplaces• Expanded emphasis on Mobile & web based delivery• Designed & built for the future

Market Leadership

EFC Systems Vision

Page 7: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

• Precision Agronomy Solution• Web-based, flexible data

management system. • Designed to make precision

agriculture data management as simple and profitable as possible.

• Easy-to-use web solution allow you to access critical information from anywhere with an internet connection: the office, in the field, or mobile device.

• Retail E.R.P. Software• Merchant Ag is designed to address

those unique aspects of agribusiness• Merchant Ag consists of robust

features for:• Agronomy• Feed Manufacturing• Grain• Oil and Energy• Accounting / Payroll• Mobility / Customer Portal

• Distribution Software• A solution tailored to wholesalers in

the Agribusiness industry. • Inventory by bins• Quality control holds• Bookings• Route planning tools• Transportation scheduling and

tracking• Direct ship to retail from suppliers• Single order with shipments from

multiple warehouse

Core Products

Page 8: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

ERP Precision

Wholesale

Retail

Grower Customer Portal

Page 9: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Wholesale

Retail

Grower Customer Portal

ERP Precision

Page 10: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Strategic Relationships

WinfieldAgrimineData Silo

DTN Deere C.D.M.S

Page 11: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Role of Technology•Expanding role•Forward Focus•Hype or Reality•Demonstrating Value

Page 12: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

E.R.P. & Precision Presenters

Alan BradyImplementations

Devron VonGunden FieldAlytics Architect

Page 13: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O
Page 14: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Work Order

Logistics

Field Mapping

API Web Services

Soil Fertility Analysis

Geospatial Analytics

Field Recording

Fleet Mgmt.

Complete Data Management

Page 15: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Fully Web-Based Platform

Access Anywhere

Cloud Hosted

Unlimited Scalability

24/7 Monitored Systems Support

Modular Design

User Defined Roles

Neutrality

Private Labeled

System Design & Structure

Page 16: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Seamless Wireless TransfersFrom Cloud to Field

LINK Data Flow Process

Page 17: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

The user can process as-applied,

as-planted, and yield data from most all major

brands of equipment

Un-associated data can be associated

once a boundary is added.

Multiple harvesters and different

brands of yield monitors can be used in the same

field

On-line editing tools can clean up incorrect settings and assign proper

trade names to products

Raw data is stored for backup and

retrieval if needed

LINK Features

Page 18: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Multi-year Normalization* By Variety, Soil Type, Mgmt. Zone* Field Trial Analysis

Yield Reporting & Analysis

Page 19: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Interactive visualization tools

* Seasonal Summaries

Yield Reporting & Analysis

Page 20: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Position updates every 30 seconds (API Dependent)

Overlay field boundaries, work orders, soil type, and radar

Automated daily asset batch reports

Asset history and summary reports

Geo fences, speed/time alerts

Directions to/from assets or locations

Send to navigation devices

Asset Management

Page 21: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Electronic Work Order Management

Page 22: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Operations Dispatch

Page 23: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Soil Sample Management

Mobile Software Integration• (iOS, Windows Mobile)

Soil Lab Integration• Pre Check In• Analysis/Upload

Lab Equation Integration

Fertility Recommendation

EngineFertility Fertility +

RemovalRemoval

OnlyManagement

Zone Input

Export Prescription File

Wireless Machine

Communication

Batch Rx Creation &

Export

Advanced Fertility Management

Page 24: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Trend Analysis * Soil Comparison (K20)

Soil Fertility Reporting

Page 25: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Fertility Rx Setup

Mgmt Zone Input Rx Analysis

Page 26: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Fertility Rx Setup

Mgmt Zone Input Rx Analysis

Page 27: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

* Fertility Rx Setup

VRT Corn – Potash RX (with Removal)

K2O (Potash) Application Levels Soil test + crop removal Potash recommendation

Page 28: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

VRT / Flat Rate Comparison

Side by Side comparisons

Detailed Rate and Cost breakdown

Colorized Rate Difference map

See field variability and impacts

Overlay actual rate or difference values

Page 29: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Field Record Keeping

Page 30: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Mobile SolutionsGPS Boundary Mapping

GPS Soil Sampling (Point/Zone)

Field Scouting & Recommendations

Direct Work Order Integration

Data Overlays and Maps

Full User Settings and Customization

Page 31: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

GPSDirectly synced to our web system and used

within the field records module for later documenting and reporting.

In-field observationsPlant conditions, disease, pest and other field related factors along with photos and related

field data layers.

Field Scouting

Page 32: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Compliancy CheckingProduct Lookup Service

Validation on Rate, UOM, State, County

Restrictions, PHI, REI

Access to Labels and Documents

Alerts and Warnings

Page 33: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

JDLink

Key Integrations and Partners

Page 34: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O
Page 35: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

RetailP.O.S.

Fertilizer

Oil & Energy

Grain

Feed

Financial

Mobile

Page 36: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

E.R.P. Core Benefits

Easy to Use

Real Time

Ag-Centric

Comprehensive Solution

Regulatory & Compliance

Page 37: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Easy to UseImproved Customer

Experience

Increased Efficiency

Intuitive Design

Short Learning

Curve

Page 38: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Real Time Information Uniform

DataQuality

InformationInstant Access

Empowered Decisions

Page 39: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Ag-Centric

Fertilizer Feed Grain

Page 40: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Comprehensive SolutionFarm

Supply

Energy

CRM

Page 41: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Comprehensive SolutionFinancials

Payroll

Reporting

Page 42: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Regulation & Compliance EPA Tier 2 reporting

RUP Reporting

Hazmat Documentation

Technology License

Requirements

Veterinarian Feed Directives

Page 43: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Customer PortalBenefits

Grower Data Access

Staying In Tune with Your Growers

Grower Visibility

Grower Reporting

Grower Loyalty

Reduction of Dealer

Work

Page 44: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Empowering Your GrowerGrower Account

Updates

AR StatementsPrepaid Statements

Purchase Summaries

AR Payment on Accounts

Page 45: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Seamless Portal Experience

Customer Portal FieldAlytics

Page 46: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Employee MobilityManagement

oversight outside the office

Transactional Visibility

Views and Updates of Live

Data

Page 47: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Management OversightAlerts Exceptions Metrics

Page 48: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Employee UseOrder Entry

Fertilizer Batch Views

Shelf Labels

Inventory Counting

Action Items

Page 49: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Precision to E.R.P

Page 50: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

One Solution

• Integration

Page 51: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Ag Retailer Benefits

1. Customer Loyalty

More likely to buy all products from one

retailer if…

A grower can see complete information relating to a field on

both customer portals.

2. Ease of Use

Information entered in one place

Work orders will flow from FieldAlytics to Merchant Ag reducing duplicate entry &

mistakes

Page 52: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Shared DataAdditional information synced once per day:

Client ID

Acres

Grower ID

Longitude & Latitude

Field ID

Map Points

Field Description

Page 53: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Seamless Integration

Page 54: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Work Order Integration

Primary Integration Touch-point

• Products• Shipping Details• Inventory Levels • Alert Notifications• Batch Creation

Page 55: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

In Closing

Page 56: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

It is a new Era•Servicing a grower in 2020 and beyond•Consolidation•Regulation & Compliance •Big Data

Page 57: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Take Away•Technology Value•Relationships•Comprehensive

Page 58: Dawn of a New Era - InfoAgDawn of a New Era Ernie Chappell – President & C.E.O. Devron VonGunden – FieldAlytics Alan Brady – Merchant Ag Ernie Chappell • President, C.E.O

Thank YouErnie Chappell [email protected]

Devron VonGunden [email protected]

Alan Brady [email protected]

www.efcsystems.com

mailto:[email protected]
mailto:[email protected]
mailto:[email protected]

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