David J. Vogel1606 W. Decorah Rd. • West Bend, WI 53095

(H) 262-335-3581 • (C) 262-707-1904 • davevogel49@gmail.com

SUMMARYSeeking a management/multi-management position where more than 25 years of strong- leadership, training and marketing experience will add value.

PROFILE• Strong management background in retail sales, marketing and multi/single store

operations, with track record of profitable experience and rapid advancement for Shopko, Sears, Blockbuster, Musicland and Media Play.

• Proven training skills include hiring, management mentoring, staff development, ethics and integrity leadership. Volunteered to help with training of new Shopko Hometown Stores. Led teams to produce 58% profit growth since 2005 at Starbucks.

• Led region to rank #1 in customer service two years running, as measured by outside audits (2002 and 2003); also awarded District Manager of the Year (2001) for Blockbuster.

• Consistently maximize revenues with innovative marketing efforts. Increased sales 16% ($141,000 growth) and won three sales contests as District Manager (2000-2002).

EXPERIENCE

SHOPKO INC.2011 – PRESENTStore Manager: Shopko Inc., Grafton, WI (2011-present)Manage daily operations of a Shopko store in Grafton, WI with 86 teammates.

• Selected as a COE (Center of Excellence) Store for training new Store Manager Trainees in 2016.

• Assumed DM responsibilities for managing Shopko Express store in Port Washington, WI. (2012-2014).

• Helped with training/store set-up for Shopko store in Alpine, TX. (2015)• Drove EBITDA results to a 120.36% YTD in 2014!• Continually exceed Customer Expectations year over year with a 4.76 score out of a 5.00!

SEARS HOLDINGS CO.2007-2011Store Manager: Sears Holdings Company, West Bend, WI (2007-2011).Manage daily operations of a Sears Grand store in West Bend, WI, with 72 employees. • Store ranked third in the District in YTD sales 2007.• Store has consistently been ranked in the top 10% of all stores in the Company with overall

sales in the last three Friends and Family night’s sales initiative (2007-2008). • Placed first in District with 3 incentives in 2009 (apparel, Christmas Club Card and HI Accs.

attachments).• Led store to become certified on the “Core Process” training initiative in 2009 and passed

with a 95%!

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EXPERIENCE (CONTINUED)

Starbucks Coffee Co.2004-2007District Manager: Starbucks Coffee Company, Milwaukee, WI (2004-2007).Manage daily operations of ten stores in Northern Milwaukee Metro area, with 146 employees.• Maximize profits by supervising and developing nine store managers and by making key

management staffing decisions. Ensuring district-wide customer satisfaction and product quality, managing the district’s financial performance, and managing safety and security.

• Produced consistent results, including 31% increase over prior year sales and 19.9% total contribution in FY ’06, after producing 27% increase and 17.5% total contribution in FY ’05.

• Won “Bravo Award” for achieving $10,000 profit over prior year in “The Taste of Buffalo,” America’s second-largest such taste festival in 2005.

• Selected as mentor for manager’s development from downtown Chicago area to help develop in current position and to next level 2006.

• Helped area rank #1 in region event sales, and exceeded district goal by 21% with sales of $28,406, by implementing Brew U., which developed partner’s selling skills, in 2006.

Blockbuster, Inc. 1998-2004Regional Director of Operations, Buffalo, Rochester and Syracuse, NY (2002-2004). • Promoted to plan and manage operations of 81 stores in Western New York. Led team of nine

District Managers. Traveled regularly throughout region to develop management team.• Worked with regional staff (Loss Prevention Manager, Human Resources Manager, Regional

Training Specialist and Region Administrator) to meet all corporate goals.• Drove revenue and maximized margins while controlling expenses (shrinkage, compensation

and all controllable costs). Also handled all real estate development in region. • Led region to rank #1 among nationwide for Customer Service Mystery Shops two years

consecutively (2002 and 2003). • Continually delivered solid performance. Region ranked sixth nationwide for marketing

execution in “Rewards” sales incentive, and third in company for DirecTV sales.

Blockbuster, Inc. 1998-2004District Manager, Denver, CO &Madison, WI (1998-2002). Directed sales and operations for 13-14 stores. Led programs to train teams in sales and merchandising.• Awarded District Manager of the Year (2001. Developed staff in sales and merchandising.• Regularly met and exceeded revenue goals by leading and motivating employees. • Increased 1999 sales 11% over 1998 totals despite four changes in region size and goals.• Led district to top five ranking in Mountain Region for sales (1998). Devised merchandising

methods adopted by entire Western Region.

Store General Manager/HR Manager: Sports Castle, Denver, CO (1997-1998).Oversaw all store operations, such as training, merchandising, loss prevention and customer service, at five-story location in downtown Denver with $65 million in annual sales.• Helped produce significant sales growth by training staff to turn product features into

benefits.

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EXPERIENCE (CONTINUED)

Musicland/Media Play 1984-1997District Manager: Musicland, Columbia, SC (1995-1997). Led training, expansion and updating of 16 locations in four states, with $15 million in sales. • Helped redefine store concept to better meet consumer needs. Increased store efficiency and

ability to increase profits. Trained all Store Managers. • Consistently ranked among top five of 250 districts for pre-sales of new movie releases.

General Manager: Media Play, Littleton, CO (1993-1995).Played key role in successful introduction of Media Play to Denver market. Hired and trained personnel in sales, merchandising and service. Managed start-up of five locations. • Secured agreements with local business groups to promote store openings and concept. • Managed operations of $10-million location, including purchasing and merchandising.

Promoted from positions as Senior Store Manager, Store Manager and Assistant Manager in four Musicland locations (1984-1993). Managed $5-million operations and trained managers/staff.• Awarded top national distinction as Corporate Elite Manager of the Year (1993).• Awarded Store Manager of the Year (1992) and Store Special Achievement Award (1991).

EDUCATION/TRAINING• Associate’s Degree: Sales, Management and Marketing, St. Cloud Area Vocational

Technical Institute, St. Cloud, MN (1984).• Certified in Wicklander Interrogation Techniques and Presentation skills from Decker

Communications (2003).

ADDITIONAL INFORMATION• Computer skills include Windows, Word, Excel, Outlook, PowerPoint and Lotus Notes. • Interests include Family, School Marketing Committee, Knights of Columbus, Girls Softball

coach, Sports/Outdoors.• Superior work ethic. Accustomed to long hours in pursuit of team and corporate goals.