david vale - creative process
DESCRIPTION
Clear and useful presentation from David Vale (Firstborn) about creative process, its stages and technics.TRANSCRIPT
![Page 1: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/1.jpg)
Creating and selling the unknownDavid Valefirstborn.com
![Page 2: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/2.jpg)
everything starts...
![Page 3: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/3.jpg)
with the Brief
![Page 4: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/4.jpg)
not yet...
![Page 5: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/5.jpg)
Win the opportunity to pitch.
![Page 6: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/6.jpg)
The Brief
![Page 7: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/7.jpg)
Team Up
![Page 8: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/8.jpg)
Creative AD Copywriter Developer Strategist Producer
Team Structure
![Page 9: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/9.jpg)
A
B
C
D
E
split into small groups
![Page 10: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/10.jpg)
Research... a lot!
![Page 11: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/11.jpg)
Creating Ideas
![Page 12: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/12.jpg)
Contest Keep itsimple
Embracecuriosity Take Risks Use your
whole brain
- Adam Rubin
![Page 13: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/13.jpg)
≠idea ≠ execution
![Page 14: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/14.jpg)
Free Style
![Page 15: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/15.jpg)
![Page 16: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/16.jpg)
![Page 17: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/17.jpg)
![Page 18: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/18.jpg)
![Page 19: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/19.jpg)
Mind Map
![Page 20: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/20.jpg)
![Page 21: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/21.jpg)
10 min,10 ideas
![Page 22: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/22.jpg)
Take a Break
BrainDump
Organize your
thoughts
![Page 23: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/23.jpg)
![Page 24: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/24.jpg)
Sharing Ideas
![Page 25: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/25.jpg)
your Idealike a fragile leaf
![Page 26: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/26.jpg)
protect it!no negativity
![Page 27: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/27.jpg)
name it!“I fucked your mom” Project
![Page 28: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/28.jpg)
explain it!Have you ever...?
![Page 29: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/29.jpg)
![Page 30: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/30.jpg)
![Page 31: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/31.jpg)
make it bigger!How it comes to life?
![Page 32: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/32.jpg)
Presenting Ideas
![Page 33: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/33.jpg)
Building your Presentation
![Page 34: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/34.jpg)
Strategy Insight Big Idea NarrowFocus
How itcomesto life
Deck Structure
![Page 35: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/35.jpg)
Big day!
![Page 36: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/36.jpg)
Sell to the Contest
Who are you talking to?
![Page 37: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/37.jpg)
Answer questions
before they are
askedWhy this will work and what
is my part on it?
![Page 38: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/38.jpg)
Move on!Learn from your successes.
![Page 39: David Vale - Creative Process](https://reader033.vdocuments.site/reader033/viewer/2022042521/5482486f5906b5ce048b462f/html5/thumbnails/39.jpg)
ThankYou!David Valefirstborn.com