david spinks: community and the future of business organizations
TRANSCRIPT
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Welcome to CMX Summit East!
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• Founder and CEO of CMX Media• 7+ years professionally building
communities• 3x startup founder • Mentor at 500 Startups and
Startup Chile and advised hundreds of companies
Who Am I?
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Help every willing person and organization on earth to become a more capable
community builder.
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Community is on fleek.
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Technology has made it easier for consumers to communicate and for companies to
distribute control.
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More companies are interested in community.
That’s a good thing.
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But We are Faced with 3 Major Challenges:
1. Lack of definition2. Unclear value3. Unsupportive culture
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The Traditional Organization
Team
Audience
Product / Service
Feedback
The Community - Driven Organization
Vision
Community
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Team
Audience
The Community - Driven Organization
Vision
Community• One entity• Team = Core of
Community• Community and
audience is an extension of your team
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The Community Curve
Commitment
Control & Reward
Audience
Community
Team
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The Community Curve
High
The Community Curve:1. Commitment2. Control3. Reward
Low
Team
Audience
Community
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Community Value
1. Product2. Support3. Growth
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Airbnb ( product )
Team
Guests
Hosts
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Salesforce ( marketing )
Team
Customers
MVP’S
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Apple ( support )
Team
Consumers
Forum Responders
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Apple ( product )
Team
Consumers
App Developers
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Wikipedia ( product )
Team
Readers
Editors
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The Etymology of “Company”
• Late Latin word companio, "companion, one who eats bread with you”
• Society, friendship, intimacy
• Started with trade guilds
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• Early humans formed communities in order to survive, outliving the bigger, smarter Neanderthals
• We are wired to seek community
2 Million Years of Research
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3 Major Challenges:
1. Lack of definition2. Unclear value3. Unsupportive culture
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Build the core, then distribute
control
Team
Audience
Vision
Community
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“Community makes your product indestructible.”
– Rob Hayes, First Round Capital
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Let the show begin!
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