david oliveira - superbom
DESCRIPTION
Apresentação de David Oliveira, diretor de marketing da industrial de alimentos Superbom. Palestra sobre a história da marca e sistema de gestão para o 3º Diálogo InfoBranding - Marcas Brasileiras.TRANSCRIPT
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Valorização da Marca
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História da Superbom
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Posicionamento da marca
Premium
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Cases de sucesso
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Pioneirismo
Cevada Solúvel e Torrada
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Troca de embalagem
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Ações de degustação
590% De Crescimento
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Experimento para 35 mil pessoas de 8 países.
Primeiro quiosque em Maio de2014 na cidade de Goiania
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Parceria
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Investimentos
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Fábrica
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Departamento de Marketing
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Departamento de Vendas
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Abertura Loja Conceito
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`Próximos passos em ações de Marketing Participação em feiras do setor.
Participação e apoio aos eventos de parceiros SVB e VEEDAS.
Ações exclusivas no PDV.
Campanhas massivas no B2B e PDV para os próximos 14 lançamentos.
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David Oliveira Diretor de Marketing
Obrigado