David Nordfors

For Democratic Society to focus on the Innovation Economy,

Independent Journalism needs to cover it.

www.innovationjournalism.org

David Nordfors

Can Journalism Do It Today?

Science

Technology

Business & Finance

Politics

Culture

Today: Innovation – a topic within the beats

Vision: Innovation – a multidisciplinary beat

Innovation

Challenge: Breaking Line Organizations

The Traditional News Room Organisation:

Same challenge as for other industries!

www.innovationjournalism.org

David Nordfors

• Concept ”Innovation Journalism” coined 2003 by Nordfors • New as a concept and community - Not new as a practice• Able to see the bigger picture. Able to discuss the future.• Places innovation issues on the public agenda• Shapes a language for communicating innovation• Develops an Attention Economy: the market for attention in

innovation ecosystems

Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems

www.innovationjournalism.org

David Nordfors

Innovation Journalism Program• Run by Stanford Center for Innovations in Learning and VINNOVA

(Swedish Govt Agency for Innovation Systems)

• Develops InJo as Concept and Community. • Internatl Fellowship Program for Journalists/Editors• Research: Journalism and Innovation Ecosystems• Advises Governments on Public Innovation Policy• Conference and Workshops @ Stanford

www.innovationjournalism.org