david martosko the center for consumer freedom. “300,000 deaths”

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David Martosko The Center For Consumer Freedom

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Page 1: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

David Martosko

The Center ForConsumer Freedom

David Martosko

The Center ForConsumer Freedom

Page 2: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“300,000 Deaths”“300,000 Deaths”

Page 3: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“A fast-food company like McDonald’s may not be responsible for the entire obesity epidemic,” Banzhaf says. “But let's say they’re 5 percent responsible. Five percent of $117 billion is still an enormous amount of money.”

“A fast-food company like McDonald’s may not be responsible for the entire obesity epidemic,” Banzhaf says. “But let's say they’re 5 percent responsible. Five percent of $117 billion is still an enormous amount of money.”

— Time Magazine, August 3, 2003— Time Magazine, August 3, 2003

Page 4: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“…in the middle of a killer epidemic is it really a good idea to have three fast-food joints within a half a block of a high school? There is no reason we can’t, through zoning and planning, regulate the location, density, or hours of junk-food outlets…”

“…in the middle of a killer epidemic is it really a good idea to have three fast-food joints within a half a block of a high school? There is no reason we can’t, through zoning and planning, regulate the location, density, or hours of junk-food outlets…”

— Washington Monthly, December 2001— Washington Monthly, December 2001

Page 5: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Avoid inadvertent

exaggeration or misrepresentati

on

Avoid inadvertent

exaggeration or misrepresentati

on

Page 6: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

• Obesity causes 300,000 deaths per year

• 61 percent of Americans are overweight or obese

• The economic cost of obesity is $117 billion per year

• Obesity causes 300,000 deaths per year

• 61 percent of Americans are overweight or obese

• The economic cost of obesity is $117 billion per year

The three most common obesity

statistics:

The three most common obesity

statistics:

Page 7: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

These three numbers are

all flawed

These three numbers are

all flawed

Page 8: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

300,000 deaths a

year?

300,000 deaths a

year?

Page 9: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“the data linking overweight and death…are limited, fragmented and often ambiguous.”

“the data linking overweight and death…are limited, fragmented and often ambiguous.”— New England Journal of Medicine editorial,

January 1998 — New England Journal of Medicine editorial,

January 1998

Page 10: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“[T]hat figure is by no means well established. Not only is it derived from weak or incomplete data, but it is also called into question by the methodologic difficulties of determining which of the many factors contribute to premature death.”

“[T]hat figure is by no means well established. Not only is it derived from weak or incomplete data, but it is also called into question by the methodologic difficulties of determining which of the many factors contribute to premature death.”

Page 11: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

$117 billion per year?

$117 billion per year?

Page 12: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Just one study:Obesity Research

March 1998

Just one study:Obesity Research

March 1998

Page 13: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“We are still uncertain about the actual amount

of health utilization associated with overweight and obesity. Height and weight are not included in many of the primary data sources…”

“We are still uncertain about the actual amount

of health utilization associated with overweight and obesity. Height and weight are not included in many of the primary data sources…”

Page 14: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“The current estimate of the cost of obesity defines obesity as a BMI ≥29.”

“The current estimate of the cost of obesity defines obesity as a BMI ≥29.”

Page 15: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Obesity actually BMI

≥30.

Obesity actually BMI

≥30.

Page 16: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Over 10 million

people

Over 10 million

people

Page 17: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Double and triple

counting of costs

Double and triple

counting of costs

Page 18: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“Our model assumes that coronary heart-disease, hypertension, and diabetes occur independently. However, we know that there is some interdependence among these disease states, especially in obese patients. Thus, calculating the cost of obesity as it related to these diseases independently would inflate the cost estimate.”

“Our model assumes that coronary heart-disease, hypertension, and diabetes occur independently. However, we know that there is some interdependence among these disease states, especially in obese patients. Thus, calculating the cost of obesity as it related to these diseases independently would inflate the cost estimate.”

Page 19: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

61 percent of Americans

are overweight or obese?

61 percent of Americans

are overweight or obese?

Page 20: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Body Mass Index (BMI) is

a poor standard

Body Mass Index (BMI) is

a poor standard

Page 21: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“Overweight may or may not be due to increases in body fat. It may also be due to an increase in lean muscle. For example, professional athletes may be very lean and muscular, with very little body fat, yet they may weigh more than others of the same height. While they may qualify as ‘overweight’ due to their large muscle mass, they are not necessarily ‘over fat,’ regardless of BMI.”

“Overweight may or may not be due to increases in body fat. It may also be due to an increase in lean muscle. For example, professional athletes may be very lean and muscular, with very little body fat, yet they may weigh more than others of the same height. While they may qualify as ‘overweight’ due to their large muscle mass, they are not necessarily ‘over fat,’ regardless of BMI.”

— Centers for Disease Control and Prevention— Centers for Disease Control and Prevention

Page 22: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

“Two people can have the same BMI, but a different percent body fat. A bodybuilder with a large muscle mass and a low percent body fat may have the same BMI as a person who has more body fat because BMI is calculated using weight and height only.”

“Two people can have the same BMI, but a different percent body fat. A bodybuilder with a large muscle mass and a low percent body fat may have the same BMI as a person who has more body fat because BMI is calculated using weight and height only.”— Centers for Disease Control and Prevention— Centers for Disease Control and Prevention

Page 23: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

The President of the United

States is overweight

The President of the United

States is overweight

Page 24: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

The Governor-Elect

of California is obese

The Governor-Elect

of California is obese

Page 25: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

New standard

New standard

Page 26: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

1998 redefinition

of “overweight

”to BMI≥25.

1998 redefinition

of “overweight

”to BMI≥25.

Page 27: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

RecommendationsRecommendations

Page 28: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Caution the FDA against using “$117 billion” and “300,000”

figures

Caution the FDA against using “$117 billion” and “300,000”

figures

Page 29: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

Communicate:BMI is

an imperfect standard

Communicate:BMI is

an imperfect standard

Page 30: David Martosko The Center For Consumer Freedom. “300,000 Deaths”

www.ConsumerFreedom.com

www.ConsumerFreedom.com