david lim crisis communication strategies lessons from everest world continuity congress singapore...
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David Lim from Everest Motivation Team speaking on Crisis Communication Strategies and Lessons From climbing Mount Everest. Copyright 2014 @ World Continuity Congress www.worldcontinuitycongress.com BCM Institute www.bcm-institute.org Read more about David Lim @ http://www.bcmpedia.org/wiki/David_LimTRANSCRIPT
Lessons from Everest: Crisis Communication StrategiesBy David Lim,GlobalCSPChief Motivation Officer, Everest Motivation Team P/L
The Rule of Candour- Take the ‘ beyond reproach’
position
- State the facts, admit mistakes
- Address objections rigorously
The Law of Preparation- Discover all of points of leverage
- Discover all areas of vulnerabilities
- Prepare answers and sound-bites
- Help the media help you, in word, picture or soun
p
Intern
Senior Correspondent
Friendly
Angle
Hostile
Angle
The Rule of One Voice
- One spokesperson for communicating updates in a crisis is recommended
The Rule of Influence
- Seek to influence through rapport
- Gain product/project champions
- Seek multiple impressions in targeted media
1. Rule of Candour - stay beyond reproach
2. Law of Preparation - leverage the good, manage the worst
3. Rule of Influence - seek people who can shift public opinion by deed, word or action
5. Find opportunities in crisis
4. Rule of One Voice
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David Lim, GlobalCSP, has delivered leadership and motivational keynotes in 27 countries and 56 cities; with over 70 engagements a year. Email him to find out how you can improve your organisation’s leadership, teambuilding or negotiation skills