david lewandosky e commerce mgr
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E-COMMERCE PROJECT MANAGERResults-focused Manager specializing in E-Commerce eager to contribute expertise in Business
Development/Sales, Project Administration and General Business Operations toward collaborating with a progressive organization in maximizing bottom-line performance.
Core competencies include:
Drive Online Promotional ActivitiesCoordinated projects of IT, Creative, and Merchandise Teams
Manage Global Online BusinessMarketing and Creative Development
Search Engine Optimization (SEO)Search Engine Marketing (SEM)
Ecommerce B2CWebsite Development
Pay Per Click Programs (PPC)Develop E-Mail Campaigns
Strategic Planning/ExecutionNew Product Launch
View my website at http://www.davidlewandosky.com
Lead day-to-day E-commerce operation and production control; collaborate with cross-functional teams to identify and resolve daily operation /
production issues.
Contribute to ongoing development efforts and coordinate participation in application releases; work with key members of various departments including Marketing to identify and resolve application issues, system
enhancements, and new user requirements.
Proactively identify new opportunities to improve the effectiveness of the program; lead efforts to increase revenue, increase conversion rate,
decrease handling time, and enhance customer experience.
Identify and manage project related issues and risks.
Achieve profitable launch of new products, pioneer creation of messaging, pricing, positioning and marketing strategies that include website, direct
mail and tradeshow activity.
PRINCETON SKI SHOPS, Multiple Locations in NY and NJ E-Commerce Manager 2003-2008
Spearheaded the launch of a new E-business division; grew online sales results from $0 to $6MM within 5 years, incorporated aggressive search engine marketing, placement, and advertising to optimize traffic.
Oversaw the launch of 3 different websites; integral in leading creative development, content migration and creation of second generation websites to maximize online business potential.
Provided leadership and oversight for a staff of 20 E-commerce employees; delivered ongoing training and development, and encouraged the introduction of new technologies and applications to optimize website performance.
Key ContributionsDirected the launch of three web sites: princetonoutdoor.com, Coreride.com, and Expnproshop.com.
Led creative development and collaborated with team to create messaging and layouts for Princetonoutdoor.com and Coreride.com.
Managed the development of second generation websites and content migration into new site infrastructure.
Contributed lasting revenue results by surpassing initial sales forecast by 50%.
Maintained all campaigns within search engine marketing (SEM), and search engine optimization (SEO), and lead generation programs using Google Base, Google Sitemap, and WebPostion4.
Developed web metrics to track and monitor statistics using Live Stats, a comprehensive program by DeepMetric.
Managed Internet advertising using Google Adwords with an annual budget of over $110K.
Directed a successful email advertising campaign to over 50K web customers.
Educated and supervised merchandising staff responsible for updating web sites with new products using Counterpoint V8, standard ASP platforms and Adobe Photoshop.
Created, trained and managed customer service and fulfillment staff of 20 employees
PRINCETON SKI SHOPSGeneral Manager 1996-2003Positioned retail Ski Shop specializing in sporting equipment and apparel to be the premier
retailer in the Northeast; drove annual sales results to over $10MM through solid leadership, marketing, merchandising and cost containment strategies.
Surpassed annual sales forecast by 20% by focusing on employee development, training and sales skills; facilitated ongoing team building and performance measurement among 60 staff members to ensure maximized results.
Maintained complete accountability for all P&L performance, cash flow control, purchasing, inventory management and marketing initiatives.
Contributed to strong and sustainable financial growth through the implementation of marketing and special event promotions, brand awareness, and customer relations initiatives.
A.C. MOORE, NJ 2008 - 2010Assistant General ManagerLed merchandising and operations initiatives to maximize sales and profits, and ensured
success of a specialty retailer offering a vast selection of arts, crafts and floral merchandise to a broad demographic of clients.
Ensure compliance with operational and merchandising standards; create compelling and attractive displays to showcase variety of items, and create interest.
Lead team building, training and employee development initiatives to assemble a high performance team.
Assess and identify performance gaps, resolve staffing issues, and manage employee schedules to ensure appropriate levels for peak hours.
The Sports Authority, Northern NJ 2010- present
Store Manager in TrainingResponsible for store personnel and sales in the store, including, customer service,
merchandising, operations, and execution of store and company standards.
Accountable and responsible for hiring, directing and developing an exceptional performing team that is sales driven, while creating and maintaining a customer service culture.
Actively manage the business to achieve sales goals, plan and meet budgets while protecting company assets and inventory at the store level.
Responsible for communicating and executing all company standards and directives.
“As the Chief Financial Officer of Princeton during the period of the development of our web-based sales initiatives, I was in a unique position to observe not only David's efforts, but also the contribution that those efforts made to our revenue and bottom line income. In the six years that I worked with David, I found our association to be outstanding. The combination of his work ethic, loyalty and commitment lent him an enthusiasm and tenacity that is so necessary, yet unusual in starting a new distribution channel. The results of his efforts speak for themselves; David was the key member of the team that created our web initiative, and in so doing grew corporate revenue from zero to a respectable double-digit percentage of the corporate total. What's more David accomplished this all while exercising significant restraint on the expense side...in short, just the type of manager that anyone with profit and loss responsibility wants to be on their team. In closing, I would say that I found David to be an excellent asset to our team and would recommend him without any reservation. Douglas Carp Chief Financial Officer, Princeton”Douglas Carp , Chief Financial Officer , PRINCETON INC. managed David indirectly at Princeton Ski Shops
“I worked with David for many years at Princeton Ski Shops. David held several different positions during our co-tenure, including store manager, buyer and ultimately e commerce manager for princetonski.com where his responsibilities were comprehensive.. Dave distinguished himself with a terrific work ethic and the ability to digest technical information and deliver workable solutions to complex problems. A wide ranging skill set is the hallmark of a strong manager and that certainly describes David. He is honest, reliable and I would recommend him without hesitation.” James Graham , Vice President of Merchandising , Princeton Ski Shops worked directly with David at Princeton Ski Shops
“David was a committed, valued, long time employee with a tremendous work ethic. He helped manage many different aspects of our company and would absolutely hire him again.”Top qualities: Great Results , High Integrity , Creative Russell Carp, Owner, Princeton Ski Shopshired David as a IT Consultant in 1980
“Based on shared professional experiences in the sporting goods industry, the optical arena and the highly charged world of internet enterprise I welcome the opportunity to recommend David and am also willing to discuss his talents should that scenario arise. Thank you for this opportunity to express my support.” James Spina, VP Editor in Chief , Jobson 20/20 was with another company when working with David at Princeton Ski Shops
James Spina VP Editor in Chief at Jobson 20/2020/20 MagazineJobson Optical 9th Floor100 Ave of the AmericasNY, NY [email protected] Jack MeyersOwner, Princeton Ski Shops23281 Mirabella Circle No.Boca Raton, Fl. 33433516 983 [email protected]
Russell CarpOwner, Princeton Ski Shops201 [email protected] James GrahamVice President Merchandising,Princeton Ski Shops516 639-9704 Eddie BlateVendor RelationsRegina Imports50 Dey StJersey City, NJ [email protected]