David Lawson1944 W 36th Ave

Denver, Colorado

Dlawson5@gmail.com

(404) 434-6649

Professional Summary:An energetic salesman and special events/Marketing coordinator with experience promoting, managing and launching beer brands.

Experience:

Tivoli Distributing & Brewery / Senior Sales Leader (Front Range)September 2015- Present

Managed a team of three direct sales representatives covering North Denver to the top of Fort Collins . Managed distribution and depletions throughout the region with consistent growth Developed my teams selling strategy with weekly ride a long’s working on sales skills Managed the team through weekly updates and consistent interaction as well asmonthly performance reviews with each rep individually Worked with the marketing team to create and manage special events and branding

New Belgium Brewery / Georgia Sales LeaderJune 2013- April 2015

Built relationships with my network of 12 wholesalers and their sales teamsManaged distribution and depletions throughout the state with consistent growth each year Created unique events and beer dinners to create strong brand loyalty and lasting impressions Managed wholesaler through weekly updates and consistent interaction as well asmonthly wholesaler performance reviewsCreated a proprietary New Belgium event called Paint and Pedal which had 3000 attendees and funds raised were given to the Atlanta Bicycle Coalition

Oskar Blues Brewery / Georgia Sales LeaderApril 2012- June 2013

Build relationships with Savannah Distribution to become a preferred supplier within the sales force and the management teamManaged distribution and depletions throughout the state with 2012 ending with 35% growth Created unique events and beer dinners to create strong brand loyalty and lasting impressions Managed wholesaler through weekly updates and consistent interactionGained distribution by riding with the wholesaler team on monthly crew drives and creating incentives for increased sales within the market

North American Breweries / East Coast Special Events CoordinatorMay 2011- April 2012

Built relationships with national promoters and music management companiesProduced all entertainment for the 2012 annual Magic Hat Mardi Gras Festival in Burlington VermontWith 35,000 in attendance, we raised $22,000 for the local non-profit Woman’s Rape Crisis Center Wrote the training manual on Special Events coordinating and management for theLearning and Development departmentHosted Eight National Festivals and multiple beer festivals for multiple brandsManaged an intern team for summer festival season

NAB West Coast Launch Team / Dog Bite LagerSeptember 2010 – May 2011

Spent 7 months driving a wrapped Sprinter van 23,000 miles across the country launchingDog Bite beerConducted 30 wholesaler launches and 140 crew drives in which I hand sold product in key demographic areas

Responsibilities included tastings and promotions at key on & off-premise accounts. Reported time sensitive weekly depletion reports and other metrics

Independent Brewers United / Tennessee AlebassadorJuly 2010 - September 2010

Called on top 50 on & off-premise accounts for each market. Gained preferred supplier status with Tennessee ABI wholesalers.Managed POS inventory and orderingConducted wholesaler presentations, launching new products and reviewing market trendsSubmitted weekly expense reports and market recaps to District Manager. promotions, price features and hand sells at key accounts

Freedom Fest Music and Arts Festival / PromoterMay 2010

Built a festival plan on a minimal budget and volunteer staff for planning. Gathered local Atlanta sponsors, vendors, live painters and art collectives.Raised $5000 for the Lake Claire Land TrustFestival attendance – 1,200Was penned “a young South by Southwest”

EDUCATION :2006-2010 Georgia State University

SKILLS: Micro-Matic Advanced Draft Technician CertificationCicerone Level One Beer Server CertificationNew Belgium Beer Mentor ProgramCrucial Conversations TrainingMicrosoft Excel, Word, Store Level Data / VIP, Programs – PDCA & BI, CRM