david friend, ceo, bluearchive
TRANSCRIPT
Storage Goes Commodity
(That’s good for IoT!)David Friend, CEOBlueArchive, Inc.
ThingPower Data
What’s holding it back?• Still too expensive, especially long-term storage.
Tape, paper storage are still cheaper.• Too many sizes
Nearline, Coldline, Glacier, Infrequent Access, Reduced Redundancy, etc.
• No standard API for IoT devices to talk to S3 API almost a standard, but Google & Microsoft still fighting it
out.
Otherwise, pretty darned close.
My prediction (in fact, my mission):Object Storage becomes a commodity for IoT.
Like electricity, one size fits all. Standard API.
Object
Storage
Gas comes from hundreds of suppliers. It’s all interchangeable and comes with a standard interface.
What makes a commodity a commodity?
Standards:
Standard size. Standard voltage. Standard Octane. Standard API
In storage, the S3 API is almost a de facto standard
“The Internet of Things”
Bandwidth is already a commodity.
Storage
Bad news: Big entrenched incumbents
Good news: 1) “The dog will eat the dog food.” 2) Large markets3) Vulnerable to massive disruption
Why would anyone want to be in a commodity business?
Disruptive price or performance
1900 2000
Something disruptive happens
wikipedia
May 2, 2014U.S. Steel removed from S&P 500 index due to its declining
market capitalization.
RIP
From 1899 to 1981, AT&T was the world’s largest phone company.
1977 ad for AT&T Long distance. 21 cents per minute after 11PM.
1988. Pipsqueak MCI goes right at AT&T
11 years after attack by MCI AT&T finally decides to compete!
1984 market share: 90% 1999 market share: 40%. 1999 Market Cap: $149B2005 AT&T was acquired by SBC for $14B
Series10
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Market Value ($ Billions)
Verizon
SBC
BellSouth
AT&TQwest
Don’t worry about what your competitors can’t do, focus on what they won’t do.
IBM APPL0
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Market Cap ($ Billions)
While we’re beating up on IBM…
Made for good PR, too.
What does it take to win?
This is Blue Archive’s strategy in a nutshell.
Why do you need “Glacier,” “Nearline,” or “Infrequent Access,” etc. when hot storage costs less?
Let’s make it like electricity. A Simple. Interchangeable. A commodity!
They have 86 different cloud services
Their mission is “Your data center in our cloud”
We only do storage. It’s separate.
Why this is important to you?
©BlueArchive, Inc. CONFIDENTIAL 48
Every day 600 billion emails are sent, requiring 2,445 petabytes of storage annually
©BlueArchive, Inc. CONFIDENTIAL 49
265 million surveillance cameras produce 29,700 petabytes annually.
©BlueArchive, Inc. CONFIDENTIAL 50
Genomics data is doubling every seven months! Est. 40,000 petabytes a year within 5 years.
The Large Hadron Collider. 14 million pictures per second.
Square Kilometer
Array
Expected to produce 1 exabyte of data per day!
The total volume of data generated by IoT will reach 600 Zettabytes per year by 2020.
54Commoditized Storage for IoT - MIT Connected Things Conference 2017
Source: Cisco
©BlueArchive, Inc. CONFIDENTIAL 55
By 2020, storage will exceed 35 Zettabytes (35 million petabytes). That’s 50x the amount stored in 2010.
Source: IDC
Price Retention
Summary1. Simplification: One size fits all. You won’t need silly
artificial flavors.
2. Standardization: One API will become a de facto standard.
No vendor lock-in.
3. Speed: One speed will be fast enough for nearly
everything. You won’t need slow.
4. Safety: 11x9s, encryption at rest, hardened networks
standard
So coming soon to an airport near you.
Visit our web site after April 10.
Thanks!