david beats goliath: build an employment brand to compete with the big guys | talent connect anaheim
TRANSCRIPT
Bernd Leger
@berndlegerVP of Marketing
CloudLock
David beats Goliath:
build an employment brand to compete
with the big guys
Jon Stanners
@jon_stannersHead of Global Talent Acquisition
Talend
Ed Nathanson
@ednathansonFounder
Red Pill Talent
Find a Common Ground with Marketing
Metrics & Measurement
Brand Recognition
PR Opportunities
Thought Leadership
Share of Voice
Funnel Management
The Old CloudLock (April 2014)
CloudLock Who?
It’s all about the People, Make it about the People!
1 Common Template
Takes >5 minutes to complete
Promoted on Social
Published in Career Section
Results: highest engagement!
Employee Spotlights
CloudLock in 2015
Create a Symbol you can rally around
Strong Increase in Key Performance Indicators
+46%
Reach (Impressions)
Engagement (Shares)
+76%
Engagement (Likes)
+51%
Followers
+22%
Change over last 6 Months
600% Increase in Page Views in 1 Year
Perfect Ratings in Glassdoor!
Industry Recognition @CloudLock
1.
2.
3.
4.
5.
10x Increase in Applicants in 6 Months
Brand Engagement
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Jan Feb March April May Jun July August Sept
Content Impression trends YTD – FY15
Brand Engagement
0
2000
4000
6000
8000
10000
12000
14000
16000
Jan Feb March April May Jun July August Sept
Twitter (Team Talend)
Twitter (Team Talend)
Content Impression trends YTD – FY15
Brand Engagement
0
2000
4000
6000
8000
10000
12000
Jan Feb March April May Jun July August Sept
GlassDoor
GlassDoor
Content Impression trends YTD – FY15
Talent Connect 2015