dave's killer bread
TRANSCRIPT
killerdave’s bread
D K B
STORY
INSPIRATION
THE BREAD
DKB
WHY SHOULD I CARE?
we
VALUEhealth
planetsociety
ourown
we are fun, personable
people
employees=
community
inspire togive backlife of brand
involvement
we feelgood whenwe eat well
we workto make the
world a betterplace
we hope you’ll join us
DAVE’S
it is hard to feel a strong connection with the ordinary, everyday item: bread. dave’s is also slightly more
expensive than other brands, which will often defer consumers.
show the heart of the brand is full of character and personality.
connect with people and let them create and experience their own story. let them taste the bread so
they understand it is full of character as well.
one
The brand and the breadhave character.
This gives us a specialopportunity to connect
with the communityon a deeper level.