dave watterson portfolio

16
g r a p h i c d e s i g n The Portfolio The following pages illustrate some of the work I have been doing throughout my career. It is a small sample of the design solutions I have developed for clients. Some are award winning, some may be less exciting, but still satisfy the demand for effective communication. < Despite the outpouring of international aid, there are still severe problems with food distribution to tens of thousands of homeless Haitians. There are indications that Haitians are largely fending for themselves if they want to eat. To gauge the success of international relief efforts, NPR visited seven of the largest tent cities in three different areas of Port-au-Prince on Tuesday. These are spontaneous camps of earthquake victims, ranging in size from several hundred to more than 10,000 people. They live as squatters in public parks, in school grounds and on vacant land. This was, at best, an unscientific, informal survey. People said there is adequate medical treatment and sufficient water for drinking and washing. But at each camp, people described food distribution as irregular, inadequate and often violent and disorderly. The result: people are hungry. In St. Pierre Park in Petionville, the 15 members of Julienne Charles’ family lounged under a bean-pod tree while a daughter washed clothes. At this sprawling encampment, the stench of dead bodies has been replaced with the stink of sewage. Charles says when a food truck shows up, there’s never enough for everyone. Quake victim Julienne Charles and 15 member of her family live in a tent city at St. Pierre Park in Petionville. “I can’t get there before the line runs out,” she said. “The strong go to the front, and even if you get food, the one who is hungrier snatches it away.” Charles added, “We go to the market and buy food but the money is running short.” Her story was echoed again and again by families in the other six camps. At the campus of Saint-Louis de Gonzague, a Roman Catholic school in Delmas, three women of the LeFevre family sat in chairs next to the bright red Coleman tent they bought for $100 on the street. It will never be used as advertised by a happy family on a fishing trip. “We buy our food from the street merchants,” one woman says. “The last time an aid group stopped here with food was last week. And they stopped coming because every time they came through people would fight.” Back at St. Pierre Park, Hernandez Sicard, a tall Haitian-American from Miramar, Fla., was scoping out the camp to decide whether he should send for relief supplies from a charity he knows back home. He was shocked at the conditions he found. “I mean look around you,” Sicard says. “People are scraping with the little that they have to sustain themselves. Nobody is helping. I think what you see on TV right now is just propaganda.” NPR encountered a similar observation at the tent city at the Delmas Catholic school. Dr. Robert Bristow has been in Haiti for two weeks with a disaster relief group from New York City. He says he hasn’t seen a single formal food distribution. “In post-disaster areas around the world, usually by this phase, there are lots of children carrying high-energy biscuits that are usually distributed by the WHO. You see wrappers, you actually see them being sold and I haven’t seen any of that yet,” he says. Bristow says from his informal observations, “not enough food aid is getting here quick enough.” The U.N.’s World Food Program is the primary food relief agency in Haiti. In a telephone interview Tuesday night, spokesman David Orr described Haiti as a huge humanitarian challenge — with an estimated 2 million people to feed. “There are going to be gaps,” he said. “You’ll always find someone who says they haven’t received food. But we are endeavoring to reach all of them.” Orr said as of Tuesday more than 10 million meals have been delivered. But he noted that there are more than 300 makeshift settlements around the capital. And the over-stretched U.N. force, as of Wednesday, can only provide security for food distribution at five large camps a day. Other aid groups visit smaller camps. Information is confusing and contradictory in post-earthquake Haiti. On Monday, top U.S. military officials were briefed by their staff on U.S. relief efforts. They were told that shelter and medicine are the biggest problems — the opposite of what NPR heard in the camps. Food availability is no longer critical, military officials were told, because people can find food in the markets. Which in one respect, is true. Haitians are endlessly resourceful. These squalid tent camps have their own economies. They team with vendors, such as one woman selling little bags of boiled beans. There are bananas, tangerines, potatoes, corn flakes, cooking oil and rum to buy. You can buy a bowl of tripe stew, charge your cell phone and get a pedicure. But with promised international food aid still scarce, earthquake victims who have lost everything are burning through the money they salvaged from their destroyed home to buy their own food. At the tent city at Le Mannois Catholic School in Petionville, food trucks from the Dominican Republic have visited this camp only three times in two weeks. An unemployed laborer named Mackenzie Destin sums it up: “The ones who can afford to buy food, eat. The ones who can’t, don’t.” dead bodies homeless violent fighting victim disaster United Nations resourceful promise sustain PRESORTED STANDARD PERMIT #3036 WHITE PLAINS NY Westchester’s Most Influential Weekly Vol. IV NO XLXVII Thursday, September 2, 2010 www.westchesterguardian.com Watson: Counseling for the End of Life, Page 6; Heller: America on Trial, Page 7; MacAlpine: Destabilization and the Cult of Economic Analysis, Page 8; Deskovic: Careers in the Innocence Movement, Page 9 Haiti Support Poster CMU Design Book Westchester Guardian Color is where our brain

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Page 1: Dave Watterson Portfolio

g r a p h i c d e s i g n

The Portfolio

The following pages illustrate some of the work I have been doing throughout my career. It is a small sample of the design solutions I have developed for clients. Some are award winning, some may be less exciting, but still satisfy the demand for effective communication.

< Live Area

Despite the outpouring of international aid, there are still severe problems with food distribution

to tens of thousands of homeless Haitians. There are indications that Haitians are largely

fending for themselves if they want to eat.To gauge the success of international relief efforts, NPR visited seven of the largest

tent cities in three different areas of Port-au-Prince on Tuesday.These are spontaneous camps of earthquake victims, ranging in size from several

hundred to more than 10,000 people. They live as squatters in public parks, in

school grounds and on vacant land.This was, at best, an unscientific, informal survey. People said there is adequate

medical treatment and sufficient water for drinking and washing. But at each

camp, people described food distribution as irregular, inadequate and often

violent and disorderly. The result: people are hungry.In St. Pierre Park in Petionville, the 15 members of Julienne Charles’ family

lounged under a bean-pod tree while a daughter washed clothes.At this sprawling encampment, the stench of dead bodies has been replaced

with the stink of sewage. Charles says when a food truck shows up, there’s

never enough for everyone.Quake victim Julienne Charles and 15 member of her family live in a tent city

at St. Pierre Park in Petionville.“I can’t get there before the line runs out,” she said. “The strong go to the front,

and even if you get food, the one who is hungrier snatches it away.”Charles added, “We go to the market and buy food but the money is running short.”

Her story was echoed again and again by families in the other six camps.

At the campus of Saint-Louis de Gonzague, a Roman Catholic school in Delmas, three

women of the LeFevre family sat in chairs next to the bright red Coleman tent they bought

for $100 on the street. It will never be used as advertised by a happy family on a fishing trip.

“We buy our food from the street merchants,” one woman says. “The last time an aid group

stopped here with food was last week. And they stopped coming because every time they came

through people would fight.”Back at St. Pierre Park, Hernandez Sicard, a tall Haitian-American from Miramar, Fla., was scoping out the camp

to decide whether he should send for relief supplies from a charity he knows back home. He was shocked at the

conditions he found.“I mean look around you,” Sicard says. “People are scraping with the little that they have to sustain themselves.

Nobody is helping. I think what you see on TV right now is just propaganda.”

NPR encountered a similar observation at the tent city at the Delmas Catholic school.

Dr. Robert Bristow has been in Haiti for two weeks with a disaster relief group from New York City. He says he hasn’t

seen a single formal food distribution.“In post-disaster areas around the world, usually by this phase, there are lots of children carrying high-energy biscuits

that are usually distributed by the WHO. You see wrappers, you actually see them being sold and I haven’t seen any of

that yet,” he says.Bristow says from his informal observations, “not enough food aid is getting here quick enough.”

The U.N.’s World Food Program is the primary food relief agency in Haiti.

In a telephone interview Tuesday night, spokesman David Orr described Haiti as a huge humanitarian challenge — with

an estimated 2 million people to feed.“There are going to be gaps,” he said. “You’ll always find someone who says they haven’t received food. But we are

endeavoring to reach all of them.”Orr said as of Tuesday more than 10 million meals have been delivered.

But he noted that there are more than 300 makeshift settlements around the capital. And the over-stretched U.N. force,

as of Wednesday, can only provide security for food distribution at five large camps a day. Other aid groups visit smaller

camps.Information is confusing and contradictory in post-earthquake Haiti.On Monday, top U.S. military officials were briefed by their staff on U.S. relief efforts. They were told that shelter and

medicine are the biggest problems — the opposite of what NPR heard in the camps.

Food availability is no longer critical, military officials were told, because people can find food in the markets.

Which in one respect, is true.Haitians are endlessly resourceful. These squalid tent camps have their own economies. They team

with vendors, such as one woman selling little bags of boiled beans.There are bananas, tangerines, potatoes, corn flakes, cooking oil and rum to buy. You

can buy a bowl of tripe stew, charge your cell phone and get a pedicure.

But with promised international food aid still scarce, earthquake victims

who have lost everything are burning through the money they

salvaged from their destroyed home to buy their own food.At the tent city at Le Mannois Catholic School in Petionville, food trucks from the Dominican Republic have visited this camp only three times in two weeks.An unemployed laborer named Mackenzie Destin sums it up: “The ones who can afford to buy food, eat. The ones who can’t, don’t.”

dead bodies

homelessviolent

fighting

victim

disaster

United Nationsresourceful

promise

sustain

PRESORTEDSTANDARD

PERMIT #3036WHITE PLAINS NY

Westchester’s Most Influential WeeklyVol. IV NO XLXVII Thursday, September 2, 2010

www.westchesterguardian.com

Watson: Counseling for the End of Life, Page 6; Heller: America on Trial, Page 7; MacAlpine: Destabilization and the Cult of Economic Analysis, Page 8; Deskovic: Careers in the Innocence Movement, Page 9

Haiti Support Poster

CMU Design Book

Westchester

Guardian

Color is where our brain

Page 2: Dave Watterson Portfolio

g r a p h i c d e s i g n

The Project

Watterson Studios took on the challenge of redesigning and modernizing the layout, web presence and production requirements of the Westchester Guardian.

The Guardian is a weekly newspaper serving Westchester New York.

The Process

I researched national and local newspapers to find out the optimal grid for the layout, number of columns, typeface, font size. I brought it all together in InDesign to create templates that will facilitate consistent, readable, efficient pages that now express the professionalism that was lacking in the previous versions

PRESORTEDSTANDARD

PERMIT #3036

WHITE PLAINS NY

Westchester’s Most Influential Weekly

Vol. V No. XVII

Thursday, April 28, 2011

westchesterguardian.com

Shifting GearsPage 5

LifePage 13

The Holocaust Remembrance

Page 13

Ed Koch MovieReviewsPage15

The Merry GardenerPage 10

The SpoofPage17

Weir Only HumanPage 22

Eye on TheatrePage 4

Job Hunting in Tough

TimesYour Resume

is the KeyBy Robert Scott, Page 2

Page 3: Dave Watterson Portfolio

g r a p h i c d e s i g n

The Result

Readership has increased significantly, sagging ad sales have improved at nearly 75%. The newspaper is now being regularly contacted by Albany staffers to be a conduit for information for the residents of Westchester.

The Guardian has been a client ever since our initial proposal reached their desk

Page 4: Dave Watterson Portfolio

g r a p h i c d e s i g n

Publications

From annual reports, to catalogs and textbooks, Watterson Studios has seen it all. Each project has its own challenges and opportunities, the key is to take advantage of the opportunities and optimize the message.

The message is always the driving force of any good design!

FineEye Project

The execution on this project was critical. The clients were the driving forces of color separation quality in the print industry.

The simplicity of the design helped to convey the message.

ICE is intelligent!

1. Neutral Gray

Printing gray with C,M,Y is not optimal.

A neutral gray built mostly with mostly K (black) ink is easier to maintain, without introducing a hue shift, when printed.

With ICE, savings are significant. Note the large reduction in C,M,Y.

2. Flesh Tone

In the Photoshop separation, the CMY is “dull and gray”, and uses little or no K (black). The hair has heavy CMY as well.

Note that in the ICE separa-tion, the flesh tone carries more weight in the CMY than the hair. ICE knows that too much K (black) in the flesh tones can introduce artifacts

3. Red

In the Photoshop separation, Cyan contaminates the Red, mak-ing it dull and gray.

In the ICE Separation, the Red is Clean and Bright. It is intelligently built with Magenta and Yellow, and darkened with K (black).

Optimize Without CompromiseThis is the ink optimizing software you want to go to market with — not compete against.Of all the ink optimizing systems out there, only ICEserver Litho gives you unmatched

quality while using less ink. It’s all possible through an advanced algorithm that created

ICE (Intelligent Color Engine) for application via Mac-based software. With ICE, you have

the ability to lock in the perceptual integrity of an image to strike the perfect balance

between visual accuracy and optimized ink usage. That means ICE is nothing like other

ink-saving tools that typically compromise quality in their quest to save you ink.

1

2

1

2

3

3

ICE Separation

Photoshop separation

CMYK Image

CMYK Image

Black Plate

Black Plate

CMY Build

CMY Build

Optimize Without CompromiseRecommended System Configuration:

• Windows 7

Professional 64-bit

Supported:• Windows 7 32-bit/

64-bit

• Windows XP 32-bit

• Windows Server 2003

R2 32-bit

• Windows Server 2008

R2 32-bit/64-bit

Hardware:• 3.0 Ghz dual Quad-

core processors or

greater

• 16 Gb RAM

iceserver 3.0 is a hot

folder enabled Windows

Server application,

with a browser-

based user

interface. Monitor

status of your

ICE workflow from

any browser enabled

computer.

ICEserver 3.0 now

includes ICC Color

Management,

which enables

the use of your

existing CMYK and

RGB Source Profiles,

and Destination Profiles.

With the new Tone

Correction adjustment,

ICEserver is

now process

independent.

Given the cost of

inkjet ink and toner,

as well as increasing

cost of offset ink, the

savings opportunity is

substantial, and quality is

improved.

CMY Build

CMY Build

ICEserver 3.0

Print optimizing software that doesn’t sacrifice color quality

intelligent color delivered

Now supports:

• Offset Lithography

• Digital

• Wide Format

• Inkjet

• Color Toner

O p t i m i z e w i t h O u t c O m p r O m i s e

Page 5: Dave Watterson Portfolio

g r a p h i c d e s i g n

ICEserver 3.0

Print optimizing software that doesn’t sacrifice color quality

intelligent color delivered

Now supports:

• Offset Lithography

• Digital

• Wide Format

• Inkjet

• Color Toner

O p t i m i z e w i t h O u t c O m p r O m i s e

cooling system design • manufacturing practices • heavy-diesel cooling systems

• sales • service • manufacturing • quality control • heat exchange products

• fabricating • cooling system design • manufacturing practices • heavy-

diesel cooling systems • sales • service • manufacturing • quality control •

heat exchange products • technical knowledge • fabricating • cooling system

design • manufacturing practices • heavy-diesel cooling systems • service •

manufacturing • quality control • heat exchange products • technical knowledge

• fabricating • cooling system design • manufacturing practices • heavy-diesel

cooling systems • sales • service • quality control • heat exchange products

• technical knowledge • fabricating • cooling system design • manufacturing

practices • heavy-diesel cooling systems • sales • service • manufacturing •

quality control • heat exchange products • technical knowledge • fabricating •

cooling system design • manufacturing practices • heavy-diesel cooling systems

• sales • manufacturing • quality control • heat exchange products • technical

knowledge • fabricating • cooling system design • manufacturing practices •

heavy-diesel cooling systems • sales • service • manufacturing • quality control

• heat exchange products • technical knowledge • fabricating • system design

• manufacturing practices • heavy-diesel cooling systems • sales • service • •

quality control • heat exchange products • technical knowledge • fabricating •

cooling system design • manufacturing practices • heavy-diesel cooling systems

• sales • service • manufacturing • quality control • heat exchange products •

technical knowledge • fabricating • cooling • manufacturing practices • heavy-

diesel cooling systems • sales • service • manufacturing • quality control • heat

exchange products • technical knowledge • fabricating • cooling system design

• manufacturing practices • heavy-diesel cooling systems • sales • service •

manufacturing • heat exchange products • technical knowledge • fabricating •

cooling system design • manufacturing practices • heavy-diesel cooling systems

• sales • service • manufacturing • quality control • heat exchange products

• technical knowledge • fabricating • cooling system design • manufacturing

practices • heavy-diesel cooling systems • sales • service • manufacturing •

heat exchange products • technical knowledge • fabricating • cooling system

design • manufacturing practices • heavy-diesel cooling systems • sales •

service • manufacturing • quality control • heat exchange products • technical

knowledge • fabricating • cooling system design • manufacturing practices •

heavy-diesel cooling systems • sales • service • manufacturing • quality control

• heat exchange products • technical knowledge • fabricating • cooling system

design • manufacturing practices • heavy-diesel cooling systems • sales •

service • manufacturing • quality control • heat exchange products • technical

knowledge • fabricating • cooling system design • manufacturing practices •

heavy-diesel cooling systems • sales • service • manufacturing • quality control

• heat exchange products • technical knowledge • fabricating • cooling system

design • manufacturing practices • heavy-diesel cooling systems • sales •

service • manufacturing • quality control • heat exchange products • technical

knowledge • fabricating • cooling system design • manufacturing practices •

heavy-diesel cooling systems • sales • service • manufacturing • quality control

• heat exchange products • fabricating • cooling system design • manufacturing

practices • heavy-diesel cooling systems • sales • service • manufacturing •

quality control • heat exchange products • technical knowledge • fabricating

• cooling system design • manufacturing practices • heavy-diesel cooling

systems • service • manufacturing • quality control • heat exchange products

NARSA HEAVY DUTY HEATING AND COOLING CONFERENCESeptember 23-25, Knoxville, TN

Results

Professionalism, effective communication and efficiency of production help to lead to success in creating award winning designs. Creativity through the process is a key to making all of the elements come together to help the viewer understand the message... at a glance.

Page 6: Dave Watterson Portfolio

g r a p h i c d e s i g n

Signage and Point of Purchase

From the basic shelf talker to complicated point of purchase devices, we have the experience and knowl-edge to create dynamic and effective solutions.

Brentwood Park Initiative

Attract attention, create excitement, drive participation. Those were the goals of the project. Not only was this a visual success, but the fundraiser created 60% more revenue than anticipated.

Couldn’t Get Away in 2010?

Let the Brentwood Park Initiative make it happen in 2011!

Couldn’t Get Away in 2010?

Raffle Tickets are available at:

Brentwood Library

Cappetta Dentistry

Cutting Crib

DantesMilestone

Palmiere’s Hair Center

Pampered Pet

South Hills Karate Academy

Spartan Pharmacy

Spartan Pizza

Follow the BPI on facebook

Dream Vacation Raffle

The Brentwood Park Initiative’s Vacation Getaway Raffle just may

be your lucky ticket. This is your chance to win a terrific vacation

anywhere in the world. Do you want to visit Disney, Paris, Australia,

Ireland, Key West, Hawaii? You name the place, it can become a

reality!

Your purchase ensures that the Brentwood Park Initiative can continue to plan the finest

in programs and services, and help maintain one of the premier facilities of its kind in the

Pittsburgh area.

Don’t delay, pack your bags today!

Tickets

$20 DonationWinning number based

on the Big 4 evening lotto

number of January 15, 2011

The trip is a maximum value of $10,000, $7500 cash prize alternative to the trip.

Page 7: Dave Watterson Portfolio

g r a p h i c d e s i g n

Results

The only way to be successful in signage, packaging, and point of purchase is to have a deep understanding of the production process, and then combine that with cutting edge creativity.

The practical production knowledge provides the palette for creative execution and dynamic design solutions.

First-Floor Owner Suite

EnErgy Star Certified Homes

Private access to Montour trail

Maintenance-Free Living

The Karen Marshall Group

(724) 969-4900 ext 126www.brookviewliving.com

Starting at

$370’s

S LYMPIADCIENCEO

S LYMPIADCIENCEO

Exploring the World of Science

S LYMPIADCIENCEO

Exploring the World of Science

ElementaryScience Olympiad

Fun Day and Fun NightRULES MANUAL

Division AGRADES K-6

6th EditionSCIENCE OLYMPIAD, INC. © 2009

America’s Most Exciting Team Science Competition

SCIENCE OLYMPIAD is a national

non-profit organization dedicated to

improving the quality of K-12 science

education, increasing male, female and

minority interest in science, creating a

technologically literate workforce and

providing recognition for outstanding

achievement by both students and

teachers. These goals are achieved by

participating in Science Olympiad

tournaments and non-competitive

events, incorporating Science Olympiad

into classroom curriculum and

attending teacher training institutes.

A researcher in the jungles of Panama studies a golden frog and

remembers her favorite middle school Science Olympiad event,

Amphibians and Reptiles. A high school science teacher

prepares his lessons and recalls the singular influence that led

him to major in Cellular and Molecular Biology at the University

of Michigan and to pursue teaching, the Science Olympiad

Designer Genes event. A geotechnical engineer who attended

both MIT and UC Berkeley marvels at how learning to classify

more than 200 rocks, minerals and fossils when she was 13 years

old led her to a career sparked by Science Olympiad.

For more than 25 years, Science Olympiad has led a revolution

in science education. In the face of shrinking college enrollment

in science majors, falling science test scores and a nationwide

shortage of K-12 science teachers, Science Olympiad continues

to challenge, inspire and inform the academic and professional

careers of students and instructors across America.

Recognized as a model program by

the National Governors Association

Center for Best Practices in the

2007 report, Innovation America:

Building a Science, Technology,

Engineering and Math Agenda,

Science Olympiad is committed to

increasing global competitiveness

for the next generation of scientists.

www.soinc.org

Science Olympiad was the most thought-provoking, educational and fun experience I ever had. Winning national medals in Compute This, Robot Ramble, Mission Possible and Disease Detectives led me to the field of technology. I strongly encourage anyone interested in science to get involved.

- NICK KURTZMAN, COMPUTER SCIENCE MAJOR, DUKE UNIVERSITY

ONLINE STORE: Please visit store.soinc.org to order Rules Manuals, CDs, DVDs, Test Packets and other educational materials you can use to prepare for Science Olympiad tournaments and classroom instruction!

Welcome toElroy

Elementary

Sponsored Locally by:

Enjoy Wine

by the

Glass with

your meal

Enjoy Wine

by the

Glass with

your meal

Enjoy Wine

by the

Glass with

your meal

See restaurant

cashier for

selections

See restaurant

cashier for

selections

See restaurant

cashier for

selections

Coming soon!South Fayette GetGo in Bridgeville

Now HiringApply online at careers.Get-Go.com

Buy WineHere!Across from the coffee and

smoothie bar at the bottled wine kiosk

EVERY HOUR

GR

OUND FRESH IN STO

RE

EVERY HOUR

GR

OUND FRESH IN STO

RE

Win

e Pa

irings for Prepared Foods

Beef Meatloaf J. Lohr

Cabernet

Page 8: Dave Watterson Portfolio

g r a p h i c d e s i g n

Websites and Multi Media

The old adage that “form follows function” is still very true in website design. The content and message have to be center stage... the design should never get in the way of conveying he message.

Watterson Studios has helped clients create and improve their website presence as well as email blast marketing.

Trade Association Email Blast

This is an affordable, effective and flexible way of contacting members. The immediacy of the medium is great for the client, and the project allows for dynamic color and creative solutions.

Page 9: Dave Watterson Portfolio

g r a p h i c d e s i g n

Websites: Results

There are many quantitative methods of measuring website success. I am a firm believer that websites have to be driven by their content. While the design should be pleasing, it has to be able to aid in conveying the client’s message.

Page 10: Dave Watterson Portfolio

g r a p h i c d e s i g n

Corporate Identity

Big companies, small companies, no matter... the branding and identity of any company is one of the most important elements of establishing the goals, values and personality of an organization. Besides they are great and challenging projects.

There is no project too small or too big to be considered not worthy of doing your very best!

Fineeye Color Solutions Corporate Identity program

This company came from a long established organization called Chromaticity. The elements of the logo signify the organic development from that company as well as illustrating specific colors that create the most significant difficulties for most printing companies.

Page 11: Dave Watterson Portfolio

g r a p h i c d e s i g n

Corporate Identity-Results

Branding and corporate recogni-tion can be tracked through so-phisticated marketing analysis. Corporate Identity design has to consider all of those marketing considerations, but also distill the story of the company to a simple symbol. The logo cre-ates the framework for all of the other elements of the corporate ID program, which can range from simple to tremendously in-depth.

WATTERSONstudios www.wattersonstudios.com

Page 12: Dave Watterson Portfolio

g r a p h i c d e s i g n

Presentations

Providing effective engaging and aesthetic presentations is an art. It takes the ability to simplify, and still keep the creative spark that will keep a viewer interested.

Simplicity is one of the most challenging, but rewarding goals of many great design solutions.

•  Bigger Company marketing a natural product

•  Co-packers

Market Risks

Color Appreciation

1

What we’ll cover § Color theory § Additive color § Subtractive color § Color deficiency

§ Color deficiency test § Color reproduction

§ A phenomenon of light § A visual sensation

§ Known through the senses, rather than through thought

or intuition

§ Scientifically acceptable general principle offered to

explain phenomenon § An unproved assumption

Color

Phenomenon

Theory

Design Considerations

3

Purple Color Shift

+5 Y

+5 M

+5 C

50C, 50M, 10Y,

10K

Images: RGB or CMYK?

§ Images must be converted to CMYK for offset

printing

§ Images can be converted at various stages within the

workflow

RGB

CMYK

Transparency

§ Using these

effects in

Adobe CS

products will

result in

transparent

objects in a

PDF file

§ Feather

§ Drop Shadow

§ Opacity

§ Blending

Page 13: Dave Watterson Portfolio

g r a p h i c d e s i g n

Experience

With years of experience comes the ability to cut through the clutter, to “make it right the first time”, and understand the demands of professionalism and reliability.

That’s what Watterson Studios offers.

BREAKFAST

CONTINENTAL

Assorted Donuts, Danish, Bagels, Cream Cheese and Butter.

Number of People

25-49 .......................... 4.95

50-199 ........................ 4.75

200 or more ............... 4.50

Coffee and orange juice. add 1.00

Fresh fruit. add 1.00

HOT BREAKFAST

Scrambled Eggs, Sausage Links or Bacon, Home Fries or Mini Bagels.

Number of People

25-49 .......................... 4.95

50-199 ........................ 4.75

200 or more ............... 4.50

Coffee and Juice add 1.00

Pancakes & Syrup add 1.00

Fresh Fruit add 1.00

Assorted Donuts & Danish add 1.00

All Prices are Per Person

COLD DELI

PARTY TRAY

(Includes lettuce, tomato, onion, dill pickle spears, bread, cookies and

condiments)

Select 3: Select 2:

Select 2:

Oven Roasted American

Coleslaw

Turkey

Provolone Potato Salad

Virginia Baked Ham Swiss Pasta Salad

Top Round of Beef Cheddar

Caesar Salad

Italian Capacola

Hard Salami

Corned Beef Brisket

Cold Meatloaf

Tuna Salad

Number of People

20-49 ............................

.........7.50

50-199 ............................

.......7.25

200 or more ..........................7

.00

BOX LUNCHES

(Includes condiments & napkins)

Select 1: Select 1: Select 1: Select 1: Select 1:

Oven Roasted Turkey American White Coleslaw Cookie

Virginia Baked Ham Provolone Wheat Fruit Cup Potato Chips

Top round of Beef Swiss Kaiser

Italian Capacola Cheddar Italian

Hard Salami

Jewish Rye

Corned Beef Brisket

Meatloaf

Broiled Chicken Breast

Tuna Salad

Chef Salad

Number of People

20-49 ............................

......... 6.50

50-199 ............................

....... 6.25

200 or more .......................... 6

.00

Soft Drinks & Bottled Water add 1.00

All Prices are Per Person

HOT BUFFET

Includes: 1 Entree, 2 Side Dishes, Bread & Butter and Cookies.

ENTRÉES (Select 1:)

Poultry

Italian

Roast Chicken Lasagna

Stuffed Chicken Breast Vegetable Lasagna

Chicken Romano Penne Pasta & Meatball w/ Marinara Sauce

Deep-fried Chicken Planks Cheese Tortellini w/ Spinach Alfredo Sauce

Chicken Cordon Bleu

Oven Roasted Turkey

Turkey Devonshire

Beef

Seafood

Beef Bracciole Baked Scrod w/ Garlic Lemon Sauce

Roast Beef Fresh Breaded Scrod

Swiss Steak 21 Shrimp

Meatloaf

Salisbury Steak

Ham & Pork

Semi-Boneless Virginia Baked Ham

Stuffed Pork Chop

Hot Sausage w/ Onions & Peppers

Fresh Ham (Roast Pork)

SIDE DISHES (Select 2:)

Oven Roasted Potatoes Green Beans Almandine

Scalloped Potatoes Fresh Broccoli in Seasoned Breadcrumbs

Mashed Potatoes Corn

Rice Pilaf Baby Peas w/ Mushrooms

Coleslaw

Penne Pasta w/ Marinara Sauce

Potato Salad Penne Pasta w/ Feta, olive oil/garlic sauce

Pasta Salad Macaroni & Cheese

Greek Salad

Tossed Salad

Number of People

20-49 ............................

........... 7.75

50-199 ............................

......... 7.50

200 or more ............................

7.25

*Select an additional entree for 1.75 per person.

*Select an additional side dish for 1.00 per person.

Soft Drinks & Bottled Water add 1.00

304 Ross Street

Pittsburgh, PA, 15219

412-471-3663 or 412-512-8099

www.mitchells.tv

Mitchell’s was established in Downtown Pittsburgh

in 1906 by Gust Mitchell. For more than a century

and through three generations we have remained.

Living by our motto, “Good Home-Cooked Food

& Good Service at a Reasonable Price”, has

enabled us to become the oldest restaurant in

Pittsburgh. These same principles are applied to

our Catering and Banquet Services.

CATERING

POLICIES

All prices are per person and include paper products and utensils. If you

wish to supply your own paper products, deduct 25¢ per person.

We will set your meal up at the specified delivery time, leave and if

required will return for chaffing dishes and non-disposable items. We

are not responsible for trash receptacles or clean-up. Staffing available @

30.00 per staff member for 2½ hours.

48 hour minimum notice for orders. We will try to accommodate 24-hour

notice on orders.

7% sales tax will be applied to all food purchases. 15% service charge will

be applied to all deliveries. If you pick up your order, the 15% service

charge is waived.

Payment—When placing an order, a non-refundable 25% deposit is

required to confirm the order. Payment is to be made at the time of

delivery by cash, Visa, Mastercard, Discover, or American Express. A 3%

service charge will be added to the total bill for all credit card payments.

Minimum Orders—Minimum order of 20 people for all lunch and

dinner orders Monday-Friday. Minimum of 25 people for all breakfast

orders Monday-Friday. Minimum of 70 people for all orders on Saturday

or Sunday.

Contact:

Kristy Richards at 412-512-8099 or [email protected] or kristy@

mitchells.tv

Jim Mitchell at 412-471-0141 or email HYPERLINK “mailto:jim@

mitchells.tv” [email protected]

M itchell’sEst. 1906 Restaurant, Bar & Banquet Center

M itchell’sEst. 1906 Restaurant, Bar & Banquet Center

Page 14: Dave Watterson Portfolio

g r a p h i c d e s i g n

Problem Solving

Fundamentally, that’s what a Designer does. It’s not necessarily about the end product, although that’s the final objective. The process of solving solutions, distilling the message and helping the client understand that their vision of what they need to communicate is in good hands.

The entire process is as satisfying as the end product, when it’s done right

Ways I can help!

Membership CardMembership CardMembership CardMembership CardMembership CardMembership CardMembership CardMembership CardMembership Card

Membership CardMembership Card

Membership Card

media, inc

565 Beulah Road Turtle Creek, PA 15145email [email protected]

phone 412.824.8858 www.panta-rhei.com

maRTHa O’GRadY President

Spartan Pharmacy 2941 Brownsville Road Pittsburgh, PA 15227

(412) 884-4400

Spartan Pharmacy 5875 Kings School Road Bethel Park, PA 15102

(412) 854-4777

Spartan Pharmacy 414 McMurray Road

Bethel Park, PA 15102 (412) 831-1333

Monday–Friday 9:00 a.m.–8:00 p.m. Saturday 9:00 a.m.–4:00 p.m. Sunday 10:00 a.m.–2:00 p.m.

www.spartanpharmacy.com

When your child is sick, waiting at the pharmacy is the last

place you want to be.

FREE DELIVERYMonday through Friday

9:00 a.m.–5:00 p.m.

Spartan Pharmacy is a local, family-owned and operated, independent pharmacy that opened its first location in the Brentwood

Community, and has expanded to meet the needs of the Bethel Park community

with two additional locations.

Your doctor can electronically submit your prescription before you leave the office, eliminating your wait at the pharmacy!

Forging Quality Steel Bars • SBQ Bars for Machining • Investment Casting Bar Stock

Cold Drawing • Saw Cutting • Bar Straightening • Heat Treated Bars • Just-in-Time Shipping

Volume 1, january 2011

CARBON & ALLOY STEEL BARSISO 9001 Certified

NO MORE Bar HOPPING

COLD DRAWN STEEL BARS SINCE 1936

Turret Steel Announces the Acquisition of Wilcox Steel ROUNDS SQUARES HEXAGONS

.187” TO 1.000” .375” TO .625” .250” TO .750”

Carbon and Alloy and All Common Leaded GradesISO 9001: 2008

Page 15: Dave Watterson Portfolio

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Reliability

This is a deadline driven industry that demands accuracy, efficiency and the ability to stay current with technology. Clients need to know that they can rely on the designer to pull through and meet expectations.

If I pride myself on anything professionally... it is the reputation I have developed with my clients for reliability.

T u r r e T S T e e l I N d u S T r I e S , I N C .

Visit www.turretsteel.com

TONS SIZE SHAPE GRADE TONS SIZE SHAPE GRADE TONS SIZE SHAPE GRADE TONS SIZE SHAPE GRADE

2 Visit www.turretsteel.com

1.74 0.156 CD RD 41401.05 0.171 CF RD 4140ANN1.09 0.187 CD RD 41401.07 0.187 CD RD 41403.26 0.234 CD RD 4140ANN5.22 0.250 CD HEX 10701.02 0.250 CD HEX 10800.17 0.250 CD HEX 1085ANN3.24 0.250 CD RD 4140ANN1.00 0.250 CD HEX 41L406.36 0.250 CD HEX 41L401.94 0.281 CD RD 11415.65 0.312 CD HEX 10824.03 0.312 CD HEX 41L402.16 0.343 CD COIL 10557.14 0.343 CD RD 11449.61 0.375 HR FL 104511.00 0.375 HR RD 10653.84 0.375 CD HEX 11442.51 0.394 CD RD 10182.11 0.394 CD RD 4340ANN3.00 0.406 CD RD 4340 ANN24.00 0.437 HR RD 10552.92 0.437 HR RD 106510.89 0.437 HR RD 40478.71 0.437 HR RD 4340ANN4.68 0.437 CD HEX 10700.77 0.437 CF RD 101811.00 0.468 HR RD 106514.26 0.468 HR RD 40472.11 0.468 CD RD 4340 ANN6.57 0.468 HR RD 4340ANN3.46 0.472 HR FL 10201.02 0.500 CF RD 121510.80 0.500 HR RD 105011.00 0.500 HR RD 105511.37 0.500 CD RD 10784.49 0.500 HR RD 11445.44 0.500 CD HEX 15611.28 0.500 HR FL 41301.05 0.500 CDSCS 41402.00 0.500 CD RD 4340 ANN24.00 0.531 HR RD 10555.86 0.531 HR RD 87408.31 0.562 HR RD 105045.00 0.562 HR HEX 105024.00 0.562 HR RD 10552.86 0.562 HR RD 11415.00 0.562 HR RD 4130AQ13.01 0.562 HR RD 41402.25 0.562 CD RD 4340ANN6.50 0.562 HR RD 4340ANN2.90 0.574 HR RD A193 B-71.01 0.578 HR RD 1060 M17.17 0.593 HR RD 105011.00 0.593 HR RD 10551.12 0.593 CD RD 11448.80 0.593 HR RD 4340ANN45.90 0.625 HR RD 10181.08 0.625 CD RD 1018“2,3” 0.625 HR RD 104018.85 0.625 HR RD 10452.73 0.625 HR SCS 1045

4.35 0.625 HR HEX 105013.49 0.625 HR RD 105046.87 0.625 HR HEX 1050100.00 0.625 HR RD 10B305.50 0.625 HR RD 11444.40 0.625 HR RD 41400.29 0.625 CD SQ 4140ANN19.46 0.625 HR RD 4140H6.00 0.625 HR RD 43402.24 0.625 HR FL 51603.87 0.625 HR RD 5160H4.43 0.656 HR RD 10382.00 0.656 CD RD 4140ANN3.29 0.687 HR RD 103527.53 0.687 HR RD 10451.85 0.687 HR RD 1050MOD76.97 0.687 HR HEX 105028.24 0.687 HR RD 105512.00 0.687 HR RD 15411.88 0.687 HR RD 40472.53 0.687 HR RD 414036.19 0.687 HR RD 4140H4.38 0.687 CD RD 4340ANN13.96 0.687 HR RD 87401.79 0.687 CD RD 4140ANN3.28 0.718 CD RD 11412.20 0.718 CD RD 4340ANN8.25 0.743 T&P RD 4140H16.31 0.750 HR RD 101814.94 0.750 HR RD 10450.52 0.750 HR HEX 1050MOD37.31 0.750 HR HEX 105022.35 0.750 HR RD 10551.47 0.750 HR RD 40470.00 0.750 HR RD 41403.93 0.750 CD RD 4140ANN1.01 0.750 CD HEX 4140ANN2.10 0.750 CD SQ 4140ANN45.89 0.750 HR RD 4140H11.00 0.750 HR RD 43408.50 0.750 HR RD 4340ANN7.22 0.750 HR HEX 5160 M11.22 0.750 HR RD 86204.23 0.750 HR RD 8620H8.92 0.750 HR HEX RAIL4.33 0.760 CD RD 4340ANN11.61 0.781 HR RD 10552.05 0.781 HR RD 1060MOD4.10 0.808 HR RD 8620H4.09 0.812 HR RD 101826.68 0.812 HR RD 1020 AK4.77 0.812 HR RD 103539.82 0.812 HR RD 10451.79 0.812 HR RD 105522.70 0.812 HR RD 40472.00 0.812 CD RD 4140ANN4.79 0.812 HR RD 4140H18.13 0.812 HR RD 43403.20 0.812 CD RD 4340ANN11.00 0.812 HR RD 4340ANN42.48 0.812 HR RD 926011.40 0.812 HR RD E93102.10 0.843 CD RD 1141

1.01 0.862 HR RD A193 B-726.00 0.875 HR RD 101813.37 0.875 HR RD 10205.72 0.875 HR RD 103016.19 0.875 HR RD 103544.23 0.875 HR RD 10451.02 0.875 CD SCS 104560.17 0.875 HR RD 1045M10.71 0.875 HR RD 105040.28 0.875 HR HEX 1050M21.25 0.875 HR RD 106076.56 0.875 HR RD 108074.29 0.875 HR RD 113720.00 0.875 HR RD 154140.92 0.875 HR RD 40478.37 0.875 HR RD 41301.26 0.875 HR RD 41404.72 0.875 HR 41401.21 0.875 CD RD 4140 ANN45.82 0.875 HR RD 4140H2.03 0.875 CD RD 4340ANN21.37 0.875 HR RD 862048.70 0.875 HR HEX 92605.10 0.875 HR RD A105/105M19.38 0.906 HR RD 104029.62 0.906 HR RD 40476.50 0.906 HR RD 4340ANN13.72 0.910 HR RD 10455.94 0.910 CD RCS 864020.00 0.910 CD SQ 864011.75 0.910 CD RCS 926020.00 0.910 CD SQ 92603.93 0.937 HR RD 103811.97 0.937 HR RD 104018.84 0.937 HR RD 104518.03 0.937 HR RD 105551.07 0.937 HR RD 10803.74 0.937 HR RD 113812.37 0.937 HR RD 1141 FG23.03 0.937 HR RD 41400.70 0.937 CD RD 4140ANN12.00 0.937 HR RD 4140H2.44 0.937 HR RD 4150H16.73 0.968 HR RD 10351.90 0.968 HR RD 10453.25 0.968 CD RD 114417.96 0.968 HR RD 40471.49 0.968 HR RD 4140AQ6.50 0.968 HR RD 4340ANN1.54 0.984 CD RD 432020.00 0.990 HR HEX 106014.02 0.993 T&P RD 10453.24 0.993 T&P RD 41401.03 1.000 CF RD 121542.00 1.000 HR RD 10186.88 1.000 HR RD 1030 FG61.63 1.000 HR RD 104512.12 1.000 HR RD 105011.00 1.000 RCS 105020.00 1.000 HR HEX 1050M26.80 1.000 HR RD 105522.00 1.000 HR RD 10604.72 1.000 HR HEX 1060

68.53 1.000 HR RD 108054.42 1.000 HR RD 1137 FG5.09 1.000 HR 114111.25 1.000 HR RD 41302.00 1.000 T&P RD 414047.18 1.000 CF RD 414014.32 1.000 CD OCT 41402.50 1.000 HR RD 414020.00 1.000 HR RD 4140 LS1.20 1.000 CD SQ 4140ANN46.07 1.000 HR RD 4140H8.22 1.000 HR RD 41505.43 1.000 HR RD 434011.65 1.000 HR RD 43402.01 1.000 Cd RD 4340ANN2.42 1.000 HR RD 8620BQ39.41 1.000 HR RD 8620H13.00 1.000 CF RD CrMoV33.63 1.018 CF RD 1045 H21.11 1.031 CF RD 414015.92 1.031 HR RD 414040.00 1.031 CF RD 41406.50 1.031 HR RD 4340ANN21.30 1.032 HR RD 103588.00 1.062 HR RD 101045.96 1.062 HR RD 1010IQ34.72 1.062 HR RD 101817.76 1.062 HR RD 10208.64 1.062 HR RD 10261.03 1.062 HR RD 1029M4.02 1.062 HR RD 103027.08 1.062 HR RD 104566.53 1.062 HR RD 108012.04 1.062 HR RD 111711.38 1.062 HR RD 114123.65 1.062 HR RD 1215CG26.99 1.062 HR RD 41405.50 1.062 HR HEX 414072.45 1.062 CF RD 414020.70 1.062 HR RD 4140 LS3.73 1.062 CD RD 4140ANN51.12 1.062 HR RD 4140H21.30 1.062 HR RD 43401.97 1.062 HR RD 86408.75 1.062 HR RD 874081.05 1.063 CF RD 4150M2.00 1.063 HR RD 434031.03 1.063 CF RD CrMoV4.30 1.078 HR RD 101031.23 1.093 HR Hex 10602.06 1.125 RT RD 101813.53 1.125 HR RD 101812.00 1.125 HR RD 1020107.79 1.125 HR RD 102216.70 1.125 HR RD 10301.64 1.125 HR RD 1030 FG1.70 1.125 HR HEX 10451.25 1.125 HR 104530.49 1.125 HR RD 1045 QL22.07 1.125 HR RD 1137 ANN7.05 1.125 HR RD 1144 CG10.60 1.125 HR RD 41402.00 1.125 CD RD 4140ANN

Make half your plate fruits and vegetables

Healthy Habits Program

Make half your plate fruits and vegetables

ICEserver 3.0Print optimizing software that doesn’t sacrifice color quality

intelligent color delivered

Now supports:

• Offset Lithography

• Digital

• Wide Format

• Inkjet

• Color Toner

Page 16: Dave Watterson Portfolio

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Contact

David Watterson

Watterson Studios 52 Greenlee Road Pittsburgh, PA 15227

Cell: 412-965-9831