dave gossman – atwater high school agriculture department running your cte program like a...
TRANSCRIPT
Dave Gossman – Atwater High School Agriculture Department
RUNNING YOUR CTE PROGRAM LIKE A SUCCESSFUL BUSINESS AND CHAMPIONSHIP CALIBER TEAM
A little background info on this guy ……Originally (high school
tenure) from Arroyo Grande (Pismo Beach),
CA
Moved to CA Central Valley 10 years ago
9 years Atwater High School – Agriculture Department
A little more info please ……2nd Grade “Career” Goal –
“Dolphin Trainer”
A.S. Degree in Exotic Animal Training and Management (Moorpark College)
10 year career with Dolphin Quest (Hawaii, Tahiti, and Moorea)
B.S. and M.S. in Agriculture Science (Cal Poly, SLO)
CATA and NAAE’s 2010 Outstanding California Secondary / High School Agriculture Program
Running Your CTE Program like a Successful Business and Championship Caliber Team
Partnerships / Resources
Marketing, Promotion, and Recognition
“Organization"
Identify "Product"
Identify & Implement Goals and Objectives
“Vision”
2001
Atwater expanded with another high school (Buhach Colony)
District lines for new campus was predominantly “rural” students within area / community
4th year of completely new set of agriculture teachers
Retirements Transfers to new high
school campus and community colleges
AHS campus predominantly low income, “city” of Winton / Atwater
The “Atwater” Story
2002-2003
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
“What Is”
“Don’t look at what is, rather what can be”
“What Can Be”
A Dam Photo
“Have a VISION” – Make it Happen
Clean and Organize
Reason/Purpose It makes a POSITIVE
statementIt sets the tone“Professional”Inventory knowledgeKeeps the
atmosphere/environment fresh and current
Facilities/Program become a “Highlight”
“Have a VISION” – Make it Happen
Clean and Organize
Areas to Clean / Organize
Classroom / Facilities
Courses / Pathways
Curriculum
Program Pathways / Curriculum(Appendix I)
Organizing Your Curriculum and Pathway
CoursesI have no idea who this is.
Department Chairs:
Bring In and Build a Team that Shares the Same Vision
Bring in People with More Talent, Knowledge, and Skill than You
Empower Staff and Allow Them to Work Towards Program’s “Vision” and Goals Within Their “Niche” and/or Area of Expertise
“Have a VISION” – Make it Happen
Establish and Build a Foundation
Simple
Basic
“Have a VISION” – Make it Happen
Identify Your “Product” / Objectives
Premier Leadership, Personal Growth, & Educational and Career Success
Getting Students Involved
Making a Positive Difference in the Lives of Young People
“Have a VISION” – Make it Happen
Set Goals/Objectives Each Year (Chip away towards the “vision”)
Identify Staff Responsibilities
Summer Retreat
Program of Activities
“Have a VISION” – Make it Happen
Identifying Staff’s Responsibilities
(Appendix II)
Program of Activities
(Appendix III)
Marketing Your Product (Who?)
StudentsCounselorsAdministratorsDistrict / Board MembersTeachers / StaffParentsCommunityIndustry
“Gossmanisms”
“People look upon support and donations as an investment towards a worthy/important cause”
“Gossmanisms”
“People will continue to ‘invest’ in something when they see the positive return on their investment”
Marketing Your Product (How?)
School Media (daily bulletins, newspaper, etc..)Local Media
Newspapers Television Radio Internet
Web PagePromotional / Marketing SuppliesProgram of Activities (POA)Advisory Meetings
Annual “State of the Union” address to Advisory Board, School/District Staff, Feeder Schools, Community, Industry, etc…
Community ServiceData
Enrollment #’s Updates, Results, Trends, etc….
Program Web Page
Atwater High Ag / FFA
Web Page(Appendix IV)
www.AtwaterFFA.org
Program Web Page
Atwater High Ag / FFA
Web Page(Appendix IV)
www.AtwaterFFA.org
Program Web Page
Atwater High Ag / FFA
Web Page(Appendix IV)
www.AtwaterFFA.org
A Dam Sign
Program Web Page
Atwater High Ag / FFA
Web Page(Appendix IV)
www.AtwaterFFA.org
Program Web Page
Atwater High Ag / FFA
Web Page(Appendix IV)
www.AtwaterFFA.org
“Gossmanisms”
“Always go first class”
Implementing Your Marketing PlanEstablish Your Program’s Foundation
Courses / Pathways3-4 Pathway s“Foundation” CoursesBe Proactive, not ReactiveMake decisions that are EFFICIENT and PRODUCTIVE
Establish Goals/Objectives and Calendar for YearPrior to start of school year (retreat)Communicate/list them in POAUtilize Ag Leadership class / FFA Chapter Officers to
implement calendar Assess / Re-evaluate each year during retreat
Implementing Your Marketing PlanOrganize / Collect Data
Enrollment #’s (Pathway Retention #’s)Course Pathways / Course Enrollment
Advertise (Promote) Your Program (“Product”)Create a program logo (school/program name,
mascot, CTE, etc..) – School ColorsPurchase “advertising” products that will be
used/utilized (FIRST CLASS) Logo and/or list school/program name on
everything (use school colors)
Collect and Gather Data
Department / Enrollment
Data(Appendix V)
Implementing Your Marketing Plan
Maximize Marketing / Advertising Opportunities
“Thank You”
Recognition
Appreciation
“Gossmanisms”
“Market, Promote, Recognize, & Appreciate …….
Market, Promote, Recognize, & Appreciate”
“Gossmanisms”
“If you look good, they look good”
“Gossmanisms”
“People will invest in a good product”
Building PartnershipsStudents
Promote / Market Courses, Pathways, ProgramMiddle School Recruitment/PresentationWeb Page / Brochures / Informational HandoutsSchool information resources (Course Catalogs,
Registration Material(s), etc..)Marketing / Promotional MaterialBe organized and Implement goals/objectivesProvide opportunities for personal, educational, and
career successCreate a challenging, yet fun and enjoyable
atmosphere
Building PartnershipsCounselors, (District/School) Administration,
and Board Members
Patience Develop and Produce a “Good Product”
Student involvement Student success (personal and academic)
Communicate …. Communicate …. Communicate Data Production “Results” (student success) Get them involved Market and Promote Genuine Gratitude and Appreciation
Building PartnershipsSchool / District Staff
Custodians, Secretaries, Cafeteria, Special Ed, Librarians, District Office Staff, etc…Any/all people you come in contact (directly or
indirectly)with each year
Genuine Gratitude and AppreciationRecognizeAppreciate“Thank You’s”
Building PartnershipsTeachers
CollaborateCommunicateRespect their “product” / program
Parents
CommunicateMarket / Promote
Dam Concrete
Building PartnershipsCommunity
Local Media
Once you get “in” with an article = “THANK YOU”, Recognize, Appreciate
Any “new” opportunity (radio, television, etc…) = “Thank You”, Recognize, Appreciate
Stay on Message (Program’s “Product” / Objectives)
Building PartnershipsCommunity
Boosters
CommunicateStay Organized / Productive = SupportRecognize, appreciate, “Thank You’s”
Building PartnershipsCommunity
Market and Promote
Communicate / Share:“Vision”Needs / Resources
Building PartnershipsIndustry
Communicate / Share Program:
“Vision”Needs and ResourcesGenuine Recognition, Gratitude, and
Appreciation
“Gossmanisms”
“You never know unless you ask”
“Gossmanisms”
“If you want to be successful, hang around other successful people”
“Gossmanisms”
“ Don’t reinvent the wheel” –
“Take advantage of your colleagues”
“Gossmanisms”
“Always strive for better efficiency and increased productivity”
“Gossmanisms”
“It’s gonna take time and effort”
Summary
Establishing a solid foundation of ….
a “vision” a passionate team that shares that “vision” cleanliness and organization clear goals / objectives efficiency, productivity and success making a positive difference
….. will generate a vehicle of support and resources to continue, strengthen, build, develop, and support that foundation.
Summary
The #1 …. most important …. highest priority ….. key to success is:
Show genuine gratitude and appreciation towards any/all support
Recognize that support
