Issue #63September 14th 2016

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Roy Rogers's FW 16/17 Campaing

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Early renewal for Safilo with Max MaraThe licensing agreement will now run until December 31, 2023

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The appointment is from October 1 through 3 at The Mall

DaTE: avant-garde is back in Milan

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| Issue #64 | September 14th 2016

Dedicated to the most innovative eyewear, DaTE is the event that embraces different worlds, personalities, identities, and the ways of conceiving objects with a particularly creative design. Based on an idea and the determination of Dante Caretti and Cristina Frasca, it is the outcome of ten years’ constant work by enthusiastic people who know and love the eyewear sector, who are always ready to meet a challenge and pursue a dream. Last year The Mall had more than 1700 visitors including buyers and professionals who came for a hands-on experience of surprising creations by over 90 exhibitors from all over the world.

For the 2016 edition the selection of exhibitors is complete: over 100 companies are the expression of sector excellence, from established brands to more experimental ones that will amaze and entice the public of operators.

The entire world is represented at DaTE: UK, Austria, France, USA, Germany, Russia, Korea, Japan, Canada and, naturally, Italy, to mention just a few countries.Visitors can create their own itinerary for the theme areas that express the various spirits which make up the DaTE universe: MILLENIALS - for younger brands inspired by street-style, ICONS – with displays by the avant-garde designers who have written the history of the sector and never cease to amaze, LUXURY – where you can admire the boldest creations in the name of luxury and exclusiveness. With free entrance from Piazza Alvar Aalto or Piazza Lina Bo Bardi, DaTE will be open from 10 am to 7 pm on Saturday, October 1 and Sunday, October 2, and from 10 am to 5 pm on Monday, October 3. On www.dateyewear.com you’ll find news items, the complete catalog of exhibitors and the registration form for printing the entry pass.

DaTE: avant-garde is back in MilanAfter last year’s extraordinary success DaTE will be back in the heart of Milan’s new skyline at The Mall in Porta Nuova, from October 1 through 3. It will have two free entrances: from Piazza Alvar Aalto or Piazza Lina Bo Bardi

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| Issue #64 | September 14th 2016

Revo - the American brand , synonymous of high performance sports eyewear - this month officially launches the first complete Ladies collection in the European market. Designed for the female universe, it is composed of eleven models of sunglasses that mix perfectly the strong points of the brand: polarized lenses, high-quality, innovative and state of the art materials and great attention to the latest fashion trends.Right now also the new Champagne lenses, signed Revo, officially debut in the market. Despite their "delicate" color, these lenses filter out 100 % of UVA, UVB and UVC light and absorb 86 % of visible light. The models of the Ladies collection that will fit the champagne lenses are: Barclay, Descend E and N, Outlander S, Relay and Windspeed.

Persol Vintage Celebration

De Rigo Vision embarks on a new chapter in its international expansion plan into australia, following recent openings of branches in germany, the middle east and the announcement of the new De Rigo REM company in the US. De Rigo Vision Australia will be headquartered in New South Wales in the metropolitan area of Sydney and will distribute the sunglasses and eyewear collections of the Group’s house and licensed brands. This new structure will support sales, assistance and post-sales in the area and will also be fine-tuned to meet customer requirements quickly and efficiently, whilst offering a wider range of products. “Australia is one of the key markets for the consolidation of our company in Asia Pacific, one of the most dynamic economies in the area and one with incredible potential" explains Michele Aracri, Managing Director of De Rigo Vision S.p.A., who continues, “this investment is another step forward in the development of the De Rigo Group’s wholesale business”.

Since 2013 the Vintage Celebration project has been exploring Persol’s historical heritage and every year it has been the inspiration behind the creation of new colors. For its fourth edition it has chosen a new, exclusive nuance: Madreterra, a luminous tortoiseshell Havana.Madreterra is combined with iconic model 649. Created in 1957 for Turin’s tram drivers, it became part of Italian design history and has been chosen by personalities in the worlds of culture and cinema.The exclusive color is also available for two versions: optical model PO9649V and sun model PO9649S. The lenses of the sun models come in three color variants: soft light brown, green and polarized light blue.

A new branch De Rigo Vision in Australia

Official debut in Europe for the Ladies collection

Early renewal between Safilo and Max Mara

Safilo Group and Max Mara brand have announced the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of opticalframes and sunglasses. The new agreement will now run until December 31, 2023. Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. “Max Mara has become one of the very fastest growing brands in our portfolio”, says Luisa Delgado, CEO of Safilo. “We have more recently also made our common passion for Art and the celebration of Female Achievement an integral part of our Max Mara Eyewear concept, as initiated with Maja Hayuk and soon to be followed by a new female artist and inspirational collaboration” she added. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week.

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| Issue #64 | September 14th 2016

Haider Ackermann Creative Director Berluti Paul Andrew Women Shoes Design Director Salvatore FerragamoFederica Ernst Head of Pr & Communication Yoox.com Yoox-Net-A-PorterJames Long Womenswear Creative Director IcebergMario Stefano Maran Sales & Marketing Director Bagutta

Modo ha signed a partnership to become Premium Partner of the Sauber F1 Team. The partership has kick off during the Italian Grand Prix in Monza and is for the remainder of the 2016 Formula One season. The Modo branding will appear on the mirrors of the Sauber C35-Ferraris. Furthermore, the entire team will also be equipped with sunglasses to represent the Modo products in style. Modo adopts the latest manufacturing technology and newest materials in its products’ designs, and its emphasis on quality and functionality produces groundbreaking results. At 6.8 grams, Paper-Thin Titanium sunglasses are fitted with high-performance polycarbonate lenses using High Chromatic Definition (HCD) technology to merge form and function.

The metropolitan lifestyle brand Police came out on the streets to meet its fans. It took part in the first Italian edition of Wish Outdoor Festival, planned last 10th September in Florence. Dance music non-stop, spectacular scenery and a line-up with the most famous international DJ: these are the ingredients of the event located in Florence, where the eyewear lovers and those fans of Police brand will have the opportunity to know and wear in an exclusive world premiere the models of the new SUN 2017 collection. The new collection has masks and ultra flat lenses for men and oversize fierce forms with feminine details for women. The daring and brave spirit of the brand matches perfectly with the Wish Outdoor Festival mood, a young and powerful event.

Mykita opens in Copenhagen

Modo Premium Partner of the Sauber F1 Team

Mykita has opened its own space on one of Copenhagen’s best-loved shopping streets. A few doors down from local design store icons, the light world of Mykita radiates from large shop windows, appearing even brighter next to the dark anthracite of the exterior walls. The visual theme of contrasts was picked up from the shop’s original ceiling heritage-listed structure of white glass panels and brass profiles. White terrazzo flooring, floor-to-ceiling windows and mirrors optically enlarge the intimate shop space. Visitors move easily around the wide oak desks in the centre of the room surrounded by the eyewear models on the iconic Mykita Wall shelving.

Police sponsor of Wish Outdoor Festival in Florence

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Design, fashion & lifestyle

Mr. Zhang Jian, Vice President and General Secretary of Chinese Football Association, and Gildo Zegna, CEO of the Ermenegildo Zegna Group, announced the signing of a four-year partnership to design and provide the official men’s off-field formal and leisurewear attire for China’s National Football Team and the U-22/U-23 Team. The deal runs from September 1st 2016 to January 31st 2020. Over the years, Zegna has worked hard to forge a close relationship with the world of sport, creating high performance fabrics and active wear, whilst supporting numerous sporting events, including the Italian regattas in Portofino.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

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email: redazione@wmido.com

New York City is the location chosen by Roy Roger’s for the new F/W 16/17 campaign with protagonists Russian model Vita Sidorkina and British model/chef Isaac Carew.The black and white images convey the value of denim in a sophisticated, metropolitan mood: “it is a campaign that expresses through minimalism the character of the person wearing the jeans” explained Guido Biondi, creative director of the Sevenbell Group.

Photographer Philip Gay puts across the sophisticated soul of the collection in a series of shots in which the garment is the protagonist. The name Roy Roger's has always been associated with jeans. The current development of the brand includes an expansion of the offer, with a total look proposal for men, women and children in which the historical archive and contemporary trends cohabit perfectly.

| Issue #64 | September 14th 2016

After 110 years from its foundation, a time during which it has become a hallmark of world architecture, Margraf has inaugurated the first edition of Marble Stories, an international exhibition, which will focus every year on art, design and architecture. The first edition is curated by Giulio Delvè, an artist of international renown and this year's theme was “A Soft Stone Born from the Sea.” Margraf has hosted 6 international artists at its headquarters in Chiampo (Vicenza) giving them a block of 1 cubic metre of Vicenza stone to shape as they please. The winner is James Fausset Harris (Jeddah – Saudi Arabia – 1982), with its work “Three worlds”. After graduating in sculpture, Harris currently lives and works mainly in Carrara. All works will be exhibited from September 29th to October 1st in Verona at the Marmomacc International Trade Fair and sold for charity by the end of the year. The proceeds will be entirely donated to the Città della Speranza - City of Hope - Foundation, which has been engaged for years in the fight against paediatric haematological malignancies.

Jeans are fashion

Margraf celebrates the “Marble Stories”

Ermenegildo Zegna conquers China

Mini at the London Design Festival At the London Design Festival 2016, to be held form 17 to 25 September, Mini is

exhibiting the Mini Living “Forests” installation by Asif Khan, which is inspired by the Japanese idea of ‘Shinrin yoku’, which literally means ‘forest bathing’. It means every sense switches to absorb the forest atmosphere – what you hear, what you smell, even the feeling underfoot. The three ‘themed’ rooms (Connect, Create, and Relax) are located in the busy urban surroundings of Shoreditch in London. The Connect Space is a place for meeting up and catching up – spontaneously or pre-planned. A large table forms the centrepiece of the room. The best possible ambience in which to focus on work, meanwhile, is provided by the Create Space. It represents an island of creativity and productivity, and allows users to arrange its furnishings as they wish. The Relax Space welcomes visitors with an abundance of plants and invites them to take a step back from everyday life and relax. With this installation, the Mini brand is continuing the conversation on future city living which it started at this year’s Salone del Mobile in Milan.