Copyright © Cloud'N'Sci Ltd 2014

‘The Business of Cloud’N’Sci Ltd’ by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd

DATA

REFINING

BU$INE$$

Cloud’N’Sci of

The

Ltd

Algorithms as a Service

Algorithms-as-a-Service cloudnsci.fi

Data Owner’s Pain

My BUSINESS

generates

tons of DATA

... How could

I UTILIZE it?

Algorithms-as-a-Service cloudnsci.fi

from Data to Benefit

141592653589793238462643383279502884197169399375105820974944592307816406286208998628034825342117067982148

086513282306647093844609505822317253594081284811174502841027019385211055596446229489549303196442881097566

593344612847564823386783165271201909145648566923460348610454326648213393607260249141273724587006606315588

174881520920962829254091715364367892590360011330530548820466521384146951941511609433057270365759591953092

186117381932611793105118548074462379962749567351885752724891227938183011949129833673362440656643086021394

946395224737190702179860943702770539217176293176752384674818467669405132000568127145263560827785771342757

789609173637178721468440901224953430146549585371050792796892589235420199561121290219608640344181598136297

747713099605187072113499999983729780491059731732816096318595024459455346908302642522308253344685035261931

188171010031378387528865875332083814206171776691473035982534904287554687311595628638823537875937519577818

577805321712268066130019278766111959092164201989380952572010654858632788659361533818279682303019520353018

529689957736225994138912497217752834791315155748572424541506959508295331168617278558890750983817546374649

393192550604009277016711390098488240128583616035637076601047101819429555961989467678374494482553797747268

471040475346462080466842590694912933136770289891521047521620569660240580381501935112533824300355876402474

964732639141992726042699227967823547816360093417216412199245863150302861829745557067498385054945885869269

956909272107975093029553211653449872027559602364806654991198818347977535663698074265425278625518184175746

728909777727938000816470600161452491921732172147723501414419735685481613611573525521334757418494684385233

239073941433345477624168625189835694855620992192221842725502542568876717904946016534668049886272327917860

857843838279679766814541009538837863609506800642251252051173929848960841284886269456042419652850222106611

863067442786220391949450471237137869609563643719172874677646575739624138908658326459958133904780275900994

657640789512694683983525957098258226205224894077267194782684826014769909026401363944374553050682034962524

517493996514314298091906592509372216964615157098583874105978859597729754989301617539284681382686838689427

741559918559252459539594310499725246808459872736446958486538367362226260991246080512438843904512441365497

627807977156914359977001296160894416948685558484063534220722258284886481584560285060168427394522674676788

952521385225499546667278239864565961163548862305774564980355936345681743241125150760694794510965960940252

288797108931456691368672287489405601015033086179286809208747609178249385890097149096759852613655497818931

297848216829989487226588048575640142704775551323796414515237462343645428584447952658678210511413547357395

231134271661021359695362314429524849371871101457654035902799344037420073105785390621983874478084784896833

214457138687519435064302184531910484810053706146806749192781911979399520614196634287544406437451237181921

799983910159195618146751426912397489409071864942319615679452080951465502252316038819301420937621378559566

389377870830390697920773467221825625996615014215030680384477345492026054146659252014974428507325186660021

324340881907104863317346496514539079626856100550810665879699816357473638405257145910289706414011097120628

043903975951567715770042033786993600723055876317635942187312514712053292819182618612586732157919841484882

Reaching the

MAXIMUM BENEFIT

from your data

requires smart

DATA REFINING

ALGORITHMS

optimized for

your business

Algorithms-as-a-Service cloudnsci.fi

Customer’s Pain ( see also Cloud Park Adventures, episode 1 )

Existing data

analytics solutions

are UNSATISFYING

or too EXPENSIVE

Free open

source tools are

INCOMPLETE

and COMPLEX

Data refining

application

development is

too RISKY and

EXPENSIVE

Data analysis

RESEARCH

projects are

too SLOW and

may still FAIL

Algorithms-as-a-Service cloudnsci.fi

Scientist’s Pain

Wouldn’t it be great

to use our algorithms

in some REAL-WORLD

APPLICATION...?

We have smart

ALGORITHMS

but NO DATA

to analyze...

( see also Cloud Park Adventures, episode 2 )

Algorithms-as-a-Service cloudnsci.fi

Better Idea

I will PAY for USING the

DATA REFINING SERVICE

which solves MY NEEDS!

Sounds great!

We will do our

best to create a

SOLUTION that

works FOR YOU!

Algorithms-as-a-Service cloudnsci.fi

Algorithms-as-a-Service Concept

ALGORITHMS-AS-A-SERVICE

MARKETPLACE

APPLICATION

ALGORITHMS

Application Developers

Algorithm Developers

Algorithms-as-a-Service cloudnsci.fi

Data Refining Services

ALGORITHMS

CLOUDN’’

.fi

APPLICATION

RAW

INPUT

DATA

REFINED

OUTPUT

DATA

DATA

REFINING

Algorithms-as-a-Service cloudnsci.fi

Algorithm Architectures

Algorithm Module

B

APPLICATION

STEP 1

Algorithm

Module

A

STEP 2 MODULE

CHAINING

Algorithms-as-a-Service cloudnsci.fi

MARKETPLACE DATA

ACCESS

PUBLIC

APPLICATION

Data as a Service

Activate

DATA REFINING

ALGORITHMS

BIG

DATA

PRIVATE

APPLICATION

PRIVATE

DATA

OPEN

DATA

COMMERCIAL

DATA

Algorithms-as-a-Service cloudnsci.fi

Commercial Applications

customer

Cloud’N’Sci Ltd

application provider

Making

COMMERCIAL

APPLICATIONS

is EASY!

PUBLIC

APPLICATION

Activate Session

Algorithms-as-a-Service

MARKETPLACE

2. PAY

3. USE 1. START

Algorithms-as-a-Service cloudnsci.fi

Win-Win

PUBLIC

APPLICATION 1

PRIVATE

DATA

DATA

REFINING

ALGORITHM

PRIVATE

APPLICATION

DATA

ACCESS

DATA

REFINING

ALGORITHM

PUBLIC

APPLICATION 2

More to Sell

Less to Implement

DATA

ACCESS

DATA

REFINING

ALGORITHM

Algorithms-as-a-Service cloudnsci.fi

MARKETPLACE

DATA

ACCESS

PUBLIC

APPLICATIONS

Ecosystem

Activate

OPEN

DATA BIG DATA

COMMERCIAL

DATA

happy customers

commercial data providers

open/big data providers

algorithm developers

public application developers

Cloud’N’Sci Ltd

PRIVATE

APPLICATIONS

PRIVATE

DATA

DATA REFINING

ALGORITHMS

private application developers

Algorithms-as-a-Service cloudnsci.fi

Case Study: Heatmaps4Finland

Lightweight commercial

web application visualizing

open data as heatmaps

based on algorithms and data

sources available via the

Cloud’N’Sci.fi marketplace

http://www.slideshare.net/CloudNSci/heatmaps4-finland

Apps4Finland 2013

competition finalist

and the winner of the

People’s Choice award

Algorithms-as-a-Service cloudnsci.fi

Current Heatmap Types

apps.cloudnsci.fi/heatmaps4finland

TRAFFIC NOISE HEATMAP Environment Centre of Helsinki

DEER CRASH HEATMAP Finnish Transport Agency

TRAFFIC ACCIDENT HEATMAP City of Helsinki

ELEVATION HEATMAP National Geophysical Data Center

Algorithms-as-a-Service cloudnsci.fi

Built by Combining

Data

source

Heatmap

Algorithm

End-User

Application

Algorithm

architecture

which creates

heatmaps from

a specific data

Algorithms-as-a-Service cloudnsci.fi

Providers

Data

Provider Algorithm

Provider

Marketplace

Provider Application

Provider Algorithm

Architecture

Provider

Algorithms-as-a-Service cloudnsci.fi

Business Model I pay for

application

sessions

to visualize

open data as

heatmaps

I earn with

session sales

and pay for

heatmaps

I’m paid every

time my data

is needed

I get money

when my

algorithm is

used to create

heatmaps

Cloud’N’Sci

makes all this

possible and

charges a

marketplace

fee from the

providers

I charge for

heatmaps

and pay for

the data and

using the

heatmap

algorithm

Algorithms-as-a-Service cloudnsci.fi

Easy Buying

1. Sign Up to Cloud’N’Sci.fi 2. Add Data Refining Budget

3. Use Data Refining Services 4. Handle Monthly Receipts

Cloud’N’Sci Ltd Customer

as a self-service via the Cloud’N’Sci.fi marketplace

Algorithms-as-a-Service cloudnsci.fi

Easy Selling

1. Create Provider Account 2. Submit Your Solution

3. Keep Your Customers Happy 4. Receive Payments (Sales-Fees)

as a self-service via the Cloud’N’Sci.fi marketplace

Algorithms-as-a-Service cloudnsci.fi

Revenue

Marketplace Fees Data Refining Challenges

Developer Workshops Exclusive Deals

Algorithms-as-a-Service cloudnsci.fi

Welcome to Join the Business!

Let’s turn ALGORITHMS

into real BUSINESS !

@cloudnsci @misikangas